Your Brand is a 2-Way Street

Your Brand is a 2-Way Street

In the 2nd part of our 2-part series on branding we focus on how the voice of your consumers shapes your brand identity in today's digital sphere. Keeping your business' core values intact at every consumer touch point is becoming more of a challenge and this week we look at how, once you accept this changing lanscape, you can change with it. To join the conversation, our guest this week is ad man, marketing director, and one of our former clients, Doug Moxon. Guest: Doug Moxon, Marketing Director & Consultant On LinkedIn: ca.linkedin.com/pub/doug-moxon/1/743/975 Also discussed in this episode: About the Centre for Urban Energy (Produced by BridgeCom Media Group) - http://bit.ly/YW4cg0

"Conversational Capital" and Personal Branding

In the 1st part of our 2-part series on branding we focus on creating a unified brand identity. Using a concept from the book, "Conversational Capital" written by the some of the heads of international ad agency Sid Lee, we'll look at how you can achieve a transparent brand experience that compels people to share that experience. Our guest this week is Taylor Shold, founder of the Shold Media Group - a networking group for media professionals. Taylor joins the show to talk about his upcoming event, and how he creates experiential experiences to help media professionals connect and grow their personal brands and networks. Guest: Taylor Shold, Founder of Shold Media Group For more information on the next "SMG Meetup" go to: http://bit.ly/10NYDay Also discussed in this episode: Conversational Capital: How to Create Stuff People Love to Talk About - http://amzn.to/10NYS5s

Axe Battles Build Teams

Teams are like families. We usually don't get to choose them, and we have to work to make them stronger. As the owner of the cross platform publisher, Signal Rise Media Corporation, Cahill Puil has trained sales staff, management and executives alike. Sometimes that training can be as simple as wearing a cape like a superhero...but once in a while, it comes down to axe battling... Guest: Cahill Puil, Owner of Signal Rise Media Corporation LinkedIn: http://linkd.in/YrE4Jy On the web: http://signalrisemedia.com/ Additional information on topics discussed in this episode: - Gurdeep Ahluwalia and Nabil Karim hosted Sportscentre — and the backlash was appalling - http://yhoo.it/YrEgs8 - Sports Centre Uproar - http://bit.ly/Y8YAT4

Eating the Competition for Breakfast, Lunch & Dinner

Like all great businesses, Dine.TO started with coffees, dinners and drinks, and now it's become Toronto's most trusted resource for Toronto restaurants and information pertaining to the Toronto culinary scene. In this episode, Vice President of Dine.TO, Pantelly Damoulianos, joins the show to talk about how he turned a love of food into a network of business solutions for the Toronto restaurant industry. Oh, and where to take that special someone for Valentine's Day. Guest: Pantelly Damoulianos, Vice President of Dine.TO Twitter: @DineTO On the web: http://dine.to/ Additional information on topics discussed in this episode: - How Netflix is turning viewers into puppets - http://bit.ly/U6FKfm

It's an App World After All

Advertising week is finally here! In our top stories, Chris picks his top-3 events of the bunch and we discuss Internet Explorer's latest attempt to strike an emotional chord in one of their recent ads. Our guests this week are the creators of Spenz, a free app that helps you track your spending and save money while you do it. They join the show to weigh in on how app culture is changing consumer behaviour. Guests: Calvin Sribniak-Jones & Justin Hein, Founders of Spenz Twitter: @TeamSpenz On the web: www.spenz.com Additional information on topics discussed in this episode: - Advertising Week in Canada: www.advertisingweek.ca - Coca-Cola's Effective Use of Brand Journalism - www.coca-colacompany.com - Internet Explorer's "Child of the 90s": http://bit.ly/VqMhmM