EP 102: Why Clients Can't Find You on Google (And Why Instagram Isn't Enough)

EP 103: How I Built a VA Team That Runs My Clients' Businesses (feat. Impact VA Group)

Being busy isn't the problem. Being the only one who can do the work is.  When every client, every launch, and every decision has to pass through you, your business can only grow as fast as you can keep up, and that bottleneck is costing you growth. In this episode, I sit down with my Operations Team Leader Diana to talk about what you can delegate first and how to start even without perfect systems in place. Here's what you'll discover: ✨ The difference between a Visionary and an Executor (and why you need both to move your business forward) ✨ How the Impact VA Group (formerly Digital VA Concierge) takes admin, tech, design, and social media management off your plate, so you're free to do what you do best: helping your clients ✨ How to start delegating even when your processes feel messy If you're stretched thin, working nights, and feeling like you're standing in the way of your own next level, this episode will show you what it looks like to step out of the daily grind and reclaim the freedom you started your business for in the first place. . 🔗 LINKS MENTIONED 🦄 Impact VA Group (formerly DVAC): Our team of skilled Virtual Assistant Unicorns takes the admin, tech, design, and launch execution off your plate so you can step back into the work only you can do.  Packages start at just 3 hours a week. Book your Clarity Call and we'll map out exactly what to offload first → https://charlynooi.as.me/virtualassistants [https://charlynooi.as.me/virtualassistants]  . 📲 CONNECT WITH ME Web: www.charlynooi.com [https://www.charlynooi.com] Facebook: @charlynooi [https://www.facebook.com/charlynooi] Instagram: @charlynooi [https://www.instagram.com/charlynooi] YouTube: @charlynooi [https://www.youtube.com/@charlynooi] . 👩‍💻 REVIEW & SUBSCRIBE I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-nutrition-business-show/id1761611775]. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.

EP 102: Why Clients Can't Find You on Google (And Why Instagram Isn't Enough)

Do you really need a website in 2026? Can't you just run your whole business from Instagram? In this episode, we tackle that exact question and look at what you need in a website to turn browsers into leads. Here’s what you’ll learn: ✨ The #1 homepage headline mistake that kills your Google ranking instantly ✨ Three practical SEO tips to get found by your ideal clients ✨ A hidden trick to dominate local searches without publishing your private home address . 🔥 MID-YEAR SALE: 30% OFF WEBSITE BUILD! 🔥  Skip the months of tech frustration and get a high-converting website built for you so you can finally get found on Google and turn browsers into leads. We’ll handle the design, the tech, and the setup so you can focus on your clients. Save 30% from 29 June - 1 July. Strictly 3 spots only. Get all the details here → https://charlynooi.com/mid-year-sale [https://charlynooi.com/mid-year-sale] . 🔗 Other Resources The Social Content Machine: My plug-and-play content system designed to take the guesswork and hours out of showing up online, so you can attract the right clients without spending hours on social media.  Get instant access here → [https://charlynooi.mykajabi.com/offers/T2SgCDmo/checkout] . 📲 Connect with Me Web: www.charlynooi.com [https://www.charlynooi.com] Facebook: @charlynooi [https://www.facebook.com/charlynooi] Instagram: @charlynooi [https://www.instagram.com/charlynooi] YouTube: @charlynooi [https://www.youtube.com/@charlynooi] . 👩‍💻 Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-nutrition-business-show/id1761611775]. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.

EP 101: $10K Months with Under 2000 Followers: How This Fertility Expert Did It

Growing your Instagram page in 2026 is not about posting more content. It is about posting with intention, so every piece actually moves someone closer to working with you.  In this episode, I walk you through the different types of content you need to attract, nurture and convert your ideal clients, and how to prioritise marketing content to grow your business without it taking over your day. ✨ How one of my clients generates $10K a month with under 2,500 followers (hint: she doesn't post every day and her posts never go viral!) ✨ How to audit your last 9 posts and see exactly where your leads are leaking ✨ Why facts and information alone no longer convert in 2026, and what your audience actually wants from you instead ✨ Why so much nutrition content sounds identical right now, and how to stand out in the age of AI ✨ How mainstream marketing advice can put your registration at risk, and how to build rock solid trust without testimonials If you have been pouring hours into your content but it is not bringing in the clients you hoped for, this episode will give you a clearer, simpler way to make your content work for you. . 🔥 THE SOCIAL CONTENT MACHINE IS ON SALE FOR 48 HOURS ONLY 🔥 Your personal AI content strategist built specifically for dietitians and nutritionists. Pre-trained on my content marketing methodology, it captures your unique tone to generate copy-and-paste, compliance-focused captions designed to attract and convert your ideal clients.  GET THE SOCIAL CONTENT MACHINE AT 50% OFF (22 - 24 JUNE 2026) 👉 https://charlynooi.com/mid-year-sale [https://charlynooi.com/mid-year-sale]  . 📲 Connect with Me Web: www.charlynooi.com [https://www.charlynooi.com] Facebook: @charlynooi [https://www.facebook.com/charlynooi] Instagram: @charlynooi [https://www.instagram.com/charlynooi] YouTube: @charlynooi [https://www.youtube.com/@charlynooi] . 👩‍💻 Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-nutrition-business-show/id1761611775]. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.

EP 100: The AMA Episode: What You Asked About Business, Burnout, Team & Motherhood

CELEBRATING 100 EPISODES! 🎉 I’m marking this massive milestone by pulling back the curtain and answering your most highly requested questions with zero gatekeeping. This one is a completely unfiltered look behind the scenes at what it actually takes to build a sustainable, thriving online business on your own terms. In this episode, I answer your biggest questions including:  ✨ How to build an online practice as a newly qualified dietitian (and whether you need 1:1 experience first) ✨ Ethical ways to market yourself as a health professional without using testimonials or before-and-after photos ✨ Why imposter syndrome doesn't go away, and the reframe that changes everything ✨ What working and building a business with your husband actually looks like (the honest version) ✨ What I actually look for when hiring, and why I hire slow and fire fast ✨ The AI tool I use every single day, and why most people are using it completely wrong If you've been sitting on a question you were too afraid to ask, chances are someone else asked it for you. This one's personal, practical, and completely unfiltered.  . 🔗 Links Mentioned in This Episode: The Social Content Machine: My brand-new AI content tool built specifically for health professionals is coming! It acts as your personal content strategist, trained on my exact methodology, so your content sounds like you, not a robot. Launching June 22nd as part of our Mid-Year Sale. DM "Social Content Machine" on Instagram @charlynooi [https://www.instagram.com/charlynooi] to be the first to know. . 📲 Connect with Me Web: www.charlynooi.com [https://www.charlynooi.com] Facebook: @charlynooi [https://www.facebook.com/charlynooi] Instagram: @charlynooi [https://www.instagram.com/charlynooi] YouTube: @charlynooi [https://www.youtube.com/@charlynooi] . 👩‍💻 Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-nutrition-business-show/id1761611775]. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.

EP 99: How Dietitian-Naturopath Casey Went From Idea to Full Group Program Cohort in 8 Weeks

If you work with clients in the natural health space, chances are you're already working with disordered eating, whether you realise it or not. But do you feel equipped to support them safely? In this episode, I'm joined by Casey Conroy (naturopath, dietitian, yoga teacher, and credentialed eating disorder clinician) shares exactly how she built a practitioner training program to answer that very question, and how she launched and filled her first cohort in just 8 weeks. Here’s what you’ll learn: ✨ The red flags most practitioners miss because eating disorders rarely look the way we expect ✨ How common presentations like gut issues, PCOS, and hormonal conditions can mask disordered eating ✨ What well-meaning practitioners do that accidentally reinforces disordered eating ✨ The "ask-offer-ask" framework for raising sensitive concerns with clients without breaking trust or putting their walls up ✨ How Casey launched and filled her first practitioner program cohort in 8 weeks inside Momentum Club If you've ever felt unsure how to handle a client you suspect might have a complicated relationship with food, this episode will give you language, clarity, and confidence.  And if you've been sitting on a program idea but can't seem to get it out of your head and into the world, Casey's story will show you exactly what getting unstuck can look like. . 🔗 LINKS & RESOURCES 🌿 DECIDE Practitioner Mentorship [https://www.funkyforest.com.au/disordered-eating-for-naturopaths]: A practical, clinical literacy mentorship program for naturopaths, herbalists, and nutritionists who want to identify disordered eating earlier, know what's in their scope, and have safer, more compassionate conversations with their clients. The next cohort kicks off mid-July. Apply here → [https://www.funkyforest.com.au/disordered-eating-for-naturopaths] 🚀 Momentum Club [https://charlynooi.com/momentum-club-live]: Momentum is my high-touch, 6-month business coaching program for dietitians and nutritionists ready to build a thriving 6-figure business beyond 1:1 consults. Get personalised support and proven strategies across organic content, ads, and email marketing to create predictable leads and scale with hybrid programs. Learn more → [https://charlynooi.com/momentum-club-live] . ABOUT CASEY  Casey Conroy is a naturopath, Accredited Practising Dietitian, yoga teacher, and credentialed eating disorder clinician based on the Sunshine Coast Hinterland. She specialises in supporting adults and adolescents navigating eating disorders, disordered eating, chronic dieting, gut health, and neurodivergence.  Casey is the creator of DECIDE, a practitioner mentorship program helping natural health practitioners work more safely and confidently with clients in this space. https://www.funkyforest.com.au/disordered-eating-for-naturopaths [https://www.funkyforest.com.au/disordered-eating-for-naturopaths]  . 📲 CONNECT WITH CASEY Web: https://www.funkyforest.com.au/ [https://www.funkyforest.com.au/]Instagram: @naturopath.caseyconroy  [https://www.instagram.com/naturopath.caseyconroy/] . 📲 Connect with Me  Web: www.charlynooi.com [https://www.charlynooi.com]Facebook: @charlynooi [https://www.facebook.com/charlynooi]Instagram: @charlynooi [https://www.instagram.com/charlynooi]YouTube: @charlynooi [https://www.youtube.com/@charlynooi] . 👩‍💻 Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts [https://podcasts.apple.com/us/podcast/the-nutrition-business-show/id1761611775]. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.