Dancing with disappointment[lessons from a launch that flopped]
[https://hayleytapper.com/wp-content/uploads/2021/02/50-1024x512.png]What’s
worse than no one signing up for your group program or course? A handful of
people, but not enough to actually run the program… (because then you actually
have to tell them!)
Well, my loves, in my 4 years of running group programs I haven’t had to face
that fear… until now.
If you’ve been listening to the podcast lately, you would have heard that I was
recently launching Feminine Business Academy (FBA). FBA was due to start at the
beginning of February, HOWEVER instead of sending out an email welcoming all my
students into the program, I instead sent them an email letting them know that
we didn’t get enough enrollments to move forward.
Ouch.
Literally my worst nightmare when launching came to life.
In this episode and blog post I unpack what was happening behind the scenes, and
what practically went “wrong” with this launch that led to this result. Keep
reading or hit play now to dive in!
My Priorities
I’ll be honest – it’s tempting to try to brush this under the rug and not talk
about it (it would certainly feel a lot easier!). However, it also wouldn’t be
in integrity or alignment. My priority in navigating this is to be of service to
my clients in FBA and find solutions that work for each of them (including full
refunds, of course) AND serving you, my listeners, by actually sharing this
publicly and not keeping it quiet.
By having conversations about the parts of business that don’t go to plan I hope
to create a more transparent look into the ups and downs that are normal in
business. So, with that being said, I would like to share the biggest lessons I
learned from this launch…
Lesson 1: Put your health (and mental health) first
Behind the scenes I’ve been navigating heartbreak, grief, and anxiety and have
had a lot of old wounds coming to the surface to be released. You can never
really plan when these things will come up, but let’s just say that having them
come up during a launch is not ideal. Because of this I tried to “mindset” my
way back to positivity (hello, toxic positivity!) and essentially pushed the
feelings down, promising myself I’d process them after the launch.
In retrospect I can see that this was just me trying to bypass my experience and
the Universe and my highest self was not buying it. No matter how much mindset
work I did, my energy and motivation was low. I knew that FBA was a great
program and totally believed in it’s value, but no amount of mindset work will
get you a “get out of jail free” card with your emotions – you gotta feel them
to heal them.
Lesson 2: Differentiate your offers
A principle I always teach my clients (and clearly needed to be reminded of!) is
to make your offers distinct from each other. Throughout the FBA launch I had
women reaching out saying that they were trying to decide between my private
coaching program and FBA (and most ended up choosing private coaching). Why?
Because the two programs were similar in a lot of ways thereby creating
competition between them.
Ultimately this launch was great for attracting private clients, but not so
great for the group program! This also goes to show that it wasn’t a money thing
– these clients ultimately chose my private coaching (which is at a higher price
point than the group program).
Lesson 3: Do business your way
There is a belief in the coaching industry that the way to scale and leverage
your time is through running groups rather than 1:1 programs. Even though I LOVE
running 1:1’s I was putting pressure on myself to run a group program because
it’s what I thought I should do. Hot tip: anytime you think you “should” do
something, it’s probably not something your soul is calling you to do.
This launch gave me the opportunity to come back to the areas of my business and
services that I love and want to deepen into, and to release the story that you
need to have groups to scale.
To wrap up
I know it sounds cliche, but there really is no failure when you’re able to
learn the lessons. Even though I deeply believe in Feminine Business Academy as
a program, I trust that it wasn’t meant to be birthed into the world at this
time and that there is a bigger plan unfolding. To the women that were in
Feminine Business Academy, I’m so grateful first of all that you stepped into
that container, and secondly that you showed me so much love and understanding
when you got the news that the program wasn’t moving forward.
Connect with Hayley:
Instagram [http://instagram.com/hayleytapper]
[Free] Discover Your Soul Aligned Niche Training
[https://hayleytapper.com/niche-training/]
Apply for [http://hayleytapper.com/coaching]1:1 Coaching
[http://hayleytapper.com/coaching/]
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