The Operations Science Podcast
Big transformation programs rarely fail because of technology alone. They fail when teams optimize systems instead of outcomes. Marta Moreira Rodriguez shares what nearly 25 years in transformation leadership has taught her about turning complexity into measurable business value—across ERP modernization, CRM workflows, ServiceNow, AI agents, process redesign, and enterprise-scale change. What stands out in this conversation is how she frames transformation through business outcomes first, systems second. From reducing unnecessary ERP customization to using agentic AI for document validation, tender workflows, and order processing, Marta breaks down what actually works when organizations are trying to modernize legacy operations without losing compliance, speed, or customer experience. If you lead PMOs, digital transformation, ERP programs, operations, supply chain, or enterprise delivery teams, this one will feel very familiar. Key Discussion Points 00:00 Why transformation should start with business value 02:10 Fixing process gaps across CRM, SAP HANA, ServiceNow & workflows 06:48 Portfolio thinking vs managing isolated systems 10:32 Why poor scope definition kills projects 14:25 ERP upgrades: reduce customization, maximize value 19:40 Why every company thinks they’re “unique” 23:12 Where AI actually creates business value 27:05 Real use case: AI agents for document validation & order workflows 31:28 Consultant mindset vs internal transformation leadership 35:50 How Marta diagnoses business constraints fast 40:15 Hidden logistics bottlenecks and process heat maps 44:22 Marta’s career journey: gaming, Microsoft, consulting & enterprise transformation 49:10 Leadership, running, scouting & community service If you're leading transformation work right now, the most valuable takeaway may be this: start with the value stream, not the software vendor. Don’t forget to: 👍 Like this video 🔔 Subscribe for more real conversations from the front lines of operations 💬 Comment with your biggest takeaway 🔗 Share this with someone leading transformation right now #OperationsScience #DigitalTransformation #ERP #AI #ProjectManagement #Leadership #BusinessTransformation #SAP #ServiceNow #OperationalExcellence #EnterpriseSystems #ChangeManagement #OSI
26 episodios
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