The Paper Jacket Podcast

Episode 36: PR vs Marketing: What Most Businesses Get Completely Wrong

20 min ยท 26 de may de 2026
Portada del episodio Episode 36: PR vs Marketing: What Most Businesses Get Completely Wrong

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Most businesses invest in marketingโ€ฆ but completely overlook PR. And thatโ€™s a problem. In this episode of ๐—ง๐—ต๐—ฒ ๐—ฃ๐—ฎ๐—ฝ๐—ฒ๐—ฟ ๐—๐—ฎ๐—ฐ๐—ธ๐—ฒ๐˜ ๐—ฃ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜ we sit down with ๐—ฅ๐—ผ๐—ฏ๐—ฏ๐—ถ๐—ฒ ๐—ณ๐—ฟ๐—ผ๐—บ ๐—•๐—น๐˜‚๐—ฒ ๐—•๐—ฟ๐—ถ๐—ฑ๐—ด๐—ฒ ๐—ฃ๐—ฅ to break down the real difference between ๐—ฝ๐˜‚๐—ฏ๐—น๐—ถ๐—ฐ ๐—ฟ๐—ฒ๐—น๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ดโ€”and why the two work better together, not against each other. Robbie shares how PR helps businesses build ๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ฒ๐—ฑ ๐—ฐ๐—ฟ๐—ฒ๐—ฑ๐—ถ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜†, land media opportunities, and position themselves as trusted expertsโ€”without relying on paid ads. We dive into: * The real difference between ๐—ฃ๐—ฅ ๐˜ƒ๐˜€ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด * Why PR is a ๐—น๐—ผ๐—ป๐—ด-๐˜๐—ฒ๐—ฟ๐—บ ๐—ฐ๐—ฟ๐—ฒ๐—ฑ๐—ถ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜† ๐—ฝ๐—น๐—ฎ๐˜† (๐—ป๐—ผ๐˜ ๐—ฎ ๐—พ๐˜‚๐—ถ๐—ฐ๐—ธ ๐˜„๐—ถ๐—ป) * How to get featured in media without โ€œspamming reportersโ€ * The ๐—ฃ๐—˜๐—ฆ๐—ข ๐—บ๐—ผ๐—ฑ๐—ฒ๐—น (Paid, Earned, Shared, Owned media) explained * Why leadership and personal branding matter in PR * How small businesses can start using PR today If youโ€™ve ever wondered how some businesses seem to be โ€œeverywhereโ€ without running adsโ€”this is the behind-the-scenes strategy. ๐Ÿ“Filmed at ๐—ฃ๐—ฎ๐—ฝ๐—ฒ๐—ฟ ๐—๐—ฎ๐—ฐ๐—ธ๐—ฒ๐˜โ€™๐˜€ ๐—ฝ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜ ๐˜€๐˜๐˜‚๐—ฑ๐—ถ๐—ผ ๐—ถ๐—ป ๐——๐—ฒ๐—Ÿ๐—ฎ๐—ป๐—ฑ, ๐—™๐—น๐—ผ๐—ฟ๐—ถ๐—ฑ๐—ฎ, where business owners and experts share real strategies for growth. ๐ŸŒ Learn more about Blue Bridge PR: https://bluebridgepr.com [https://bluebridgepr.com] ๐ŸŽฌ Produced by: https://paper-jacket.com [https://paper-jacket.com] ๐—ง๐—ถ๐—บ๐—ฒ๐˜€๐˜๐—ฎ๐—บ๐—ฝ๐˜€ 00:00 โ€“ Why Most Businesses Ignore PR 00:30 โ€“ Meet Robbie from Blue Bridge PR 01:30 โ€“ What Public Relations Actually Is 02:30 โ€“ PR vs Marketing (The Real Difference) 04:00 โ€“ Why PR Builds Credibility Faster Than Ads 05:30 โ€“ The Role of Leadership in Brand Messaging 07:00 โ€“ Why Consistency in Messaging Matters 08:30 โ€“ The PESO Model Explained 10:30 โ€“ How PR and Marketing Work Together 12:00 โ€“ Robbieโ€™s Journey Into PR (And Why It Stuck) 14:30 โ€“ Why PR Is a Long-Term Strategy 16:00 โ€“ Common Mistakes Businesses Make With PR

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episode Episode 36: PR vs Marketing: What Most Businesses Get Completely Wrong artwork

Episode 36: PR vs Marketing: What Most Businesses Get Completely Wrong

Most businesses invest in marketingโ€ฆ but completely overlook PR. And thatโ€™s a problem. In this episode of ๐—ง๐—ต๐—ฒ ๐—ฃ๐—ฎ๐—ฝ๐—ฒ๐—ฟ ๐—๐—ฎ๐—ฐ๐—ธ๐—ฒ๐˜ ๐—ฃ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜ we sit down with ๐—ฅ๐—ผ๐—ฏ๐—ฏ๐—ถ๐—ฒ ๐—ณ๐—ฟ๐—ผ๐—บ ๐—•๐—น๐˜‚๐—ฒ ๐—•๐—ฟ๐—ถ๐—ฑ๐—ด๐—ฒ ๐—ฃ๐—ฅ to break down the real difference between ๐—ฝ๐˜‚๐—ฏ๐—น๐—ถ๐—ฐ ๐—ฟ๐—ฒ๐—น๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ดโ€”and why the two work better together, not against each other. Robbie shares how PR helps businesses build ๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ฒ๐—ฑ ๐—ฐ๐—ฟ๐—ฒ๐—ฑ๐—ถ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜†, land media opportunities, and position themselves as trusted expertsโ€”without relying on paid ads. We dive into: * The real difference between ๐—ฃ๐—ฅ ๐˜ƒ๐˜€ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด * Why PR is a ๐—น๐—ผ๐—ป๐—ด-๐˜๐—ฒ๐—ฟ๐—บ ๐—ฐ๐—ฟ๐—ฒ๐—ฑ๐—ถ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜† ๐—ฝ๐—น๐—ฎ๐˜† (๐—ป๐—ผ๐˜ ๐—ฎ ๐—พ๐˜‚๐—ถ๐—ฐ๐—ธ ๐˜„๐—ถ๐—ป) * How to get featured in media without โ€œspamming reportersโ€ * The ๐—ฃ๐—˜๐—ฆ๐—ข ๐—บ๐—ผ๐—ฑ๐—ฒ๐—น (Paid, Earned, Shared, Owned media) explained * Why leadership and personal branding matter in PR * How small businesses can start using PR today If youโ€™ve ever wondered how some businesses seem to be โ€œeverywhereโ€ without running adsโ€”this is the behind-the-scenes strategy. ๐Ÿ“Filmed at ๐—ฃ๐—ฎ๐—ฝ๐—ฒ๐—ฟ ๐—๐—ฎ๐—ฐ๐—ธ๐—ฒ๐˜โ€™๐˜€ ๐—ฝ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜ ๐˜€๐˜๐˜‚๐—ฑ๐—ถ๐—ผ ๐—ถ๐—ป ๐——๐—ฒ๐—Ÿ๐—ฎ๐—ป๐—ฑ, ๐—™๐—น๐—ผ๐—ฟ๐—ถ๐—ฑ๐—ฎ, where business owners and experts share real strategies for growth. ๐ŸŒ Learn more about Blue Bridge PR: https://bluebridgepr.com [https://bluebridgepr.com] ๐ŸŽฌ Produced by: https://paper-jacket.com [https://paper-jacket.com] ๐—ง๐—ถ๐—บ๐—ฒ๐˜€๐˜๐—ฎ๐—บ๐—ฝ๐˜€ 00:00 โ€“ Why Most Businesses Ignore PR 00:30 โ€“ Meet Robbie from Blue Bridge PR 01:30 โ€“ What Public Relations Actually Is 02:30 โ€“ PR vs Marketing (The Real Difference) 04:00 โ€“ Why PR Builds Credibility Faster Than Ads 05:30 โ€“ The Role of Leadership in Brand Messaging 07:00 โ€“ Why Consistency in Messaging Matters 08:30 โ€“ The PESO Model Explained 10:30 โ€“ How PR and Marketing Work Together 12:00 โ€“ Robbieโ€™s Journey Into PR (And Why It Stuck) 14:30 โ€“ Why PR Is a Long-Term Strategy 16:00 โ€“ Common Mistakes Businesses Make With PR

26 de may de 202620 min
episode Episode 35: Why Family Dentistry Still Matters in a Corporate Dental World artwork

Episode 35: Why Family Dentistry Still Matters in a Corporate Dental World

Finding the right dentist isnโ€™t just about insurance coverageโ€”itโ€™s about trust, consistency, and relationships. In this episode of ๐—ง๐—ต๐—ฒ ๐—ฃ๐—ฎ๐—ฝ๐—ฒ๐—ฟ ๐—๐—ฎ๐—ฐ๐—ธ๐—ฒ๐˜ ๐—ฃ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜, we sit down with ๐——๐—ฟ. ๐—Ÿ๐—ฎ๐—ฏ๐—ฟ๐—ฎ๐—ฑ๐—ฎ ๐—ผ๐—ณ ๐—ข๐—ฟ๐—ฎ๐—ป๐—ด๐—ฒ ๐—–๐—ถ๐˜๐˜† ๐— ๐—ผ๐—ฑ๐—ฒ๐—ฟ๐—ป ๐——๐—ฒ๐—ป๐˜๐—ถ๐˜€๐˜๐—ฟ๐˜† to talk about his journey from dental school in Cuba to building his own ๐—ฝ๐—ฟ๐—ถ๐˜ƒ๐—ฎ๐˜๐—ฒ ๐—ณ๐—ฎ๐—บ๐—ถ๐—น๐˜† ๐—ฑ๐—ฒ๐—ป๐˜๐—ฎ๐—น ๐—ฝ๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ฐ๐—ฒ ๐—ถ๐—ป ๐—ข๐—ฟ๐—ฎ๐—ป๐—ด๐—ฒ ๐—–๐—ถ๐˜๐˜†, ๐—™๐—น๐—ผ๐—ฟ๐—ถ๐—ฑ๐—ฎ. Dr. Labrada shares why he chose private practice over corporate dentistry, the importance of treating patients like peopleโ€”not numbersโ€”and how modern technology is helping dentists provide faster, more personalized care. We also talk about: * The difference between ๐—ฐ๐—ผ๐—ฟ๐—ฝ๐—ผ๐—ฟ๐—ฎ๐˜๐—ฒ ๐—ฑ๐—ฒ๐—ป๐˜๐—ถ๐˜€๐˜๐—ฟ๐˜† ๐—ฎ๐—ป๐—ฑ ๐—ฝ๐—ฟ๐—ถ๐˜ƒ๐—ฎ๐˜๐—ฒ ๐—ฝ๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ฐ๐—ฒ * Why preventative care is the most important part of dental health * How membership plans help patients without insurance * The technology behind ๐˜€๐—ฎ๐—บ๐—ฒ-๐—ฑ๐—ฎ๐˜† ๐—ฐ๐—ฟ๐—ผ๐˜„๐—ป๐˜€ ๐—ฎ๐—ป๐—ฑ ๐Ÿฏ๐—— ๐—ฑ๐—ฒ๐—ป๐˜๐—ฎ๐—น ๐—ถ๐—บ๐—ฎ๐—ด๐—ถ๐—ป๐—ด * Why family dentists play such an important role in growing communities If youโ€™ve ever wondered how to choose the right dentistโ€”or what makes a great dental practice stand outโ€”this episode offers an inside look at modern dentistry and patient care. ๐Ÿ“This episode was filmed at ๐—ฃ๐—ฎ๐—ฝ๐—ฒ๐—ฟ ๐—๐—ฎ๐—ฐ๐—ธ๐—ฒ๐˜โ€™๐˜€ ๐—ฝ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜ ๐˜€๐˜๐˜‚๐—ฑ๐—ถ๐—ผ ๐—ถ๐—ป ๐——๐—ฒ๐—Ÿ๐—ฎ๐—ป๐—ฑ, ๐—™๐—น๐—ผ๐—ฟ๐—ถ๐—ฑ๐—ฎ, where local entrepreneurs and professionals share their stories about building businesses and serving their communities. ๐Ÿฆท Orange City Modern Dentistry ๐Ÿ“ 1640 South Volusia Avenue, Orange City, FL ๐Ÿ“ž (386) 775-4911 ๐ŸŽฌ Podcast produced by:https://paper-jacket.com [https://paper-jacket.com] ๐—ง๐—ถ๐—บ๐—ฒ๐˜€๐˜๐—ฎ๐—บ๐—ฝ๐˜€ 00:00 โ€“ Meet Dr. Labrada from Orange City Modern Dentistry 00:40 โ€“ From Cuba to Becoming a Dentist in Florida 02:00 โ€“ Why He Started His Own Private Practice 03:00 โ€“ The Difference Between Corporate and Private Dentistry 05:00 โ€“ Treating Patients Like Family Instead of Numbers 06:30 โ€“ Building Long-Term Relationships With Patients 08:00 โ€“ Why Orange City Was the Right Community 09:30 โ€“ The Importance of Preventive Dental Care 11:00 โ€“ Membership Plans for Patients Without Insurance 12:30 โ€“ How Dental Insurance Impacts Patient Decisions 14:00 โ€“ Modern Technology in Dentistry 15:30 โ€“ Same-Day Crowns and 3D Dental Imaging 16:30 โ€“ Why Being Open on Fridays Helps Families 17:30 โ€“ How to Contact Orange City Modern Dentistry

12 de may de 202616 min
episode Episode 34: Why Your Business Needs a Banker (Not Just a Bank) artwork

Episode 34: Why Your Business Needs a Banker (Not Just a Bank)

Most business owners open a bank accountโ€ฆ and never think about it again. But the right banker can actually become one of the most valuable advisors in your business. In this episode of ๐—ง๐—ต๐—ฒ ๐—ฃ๐—ฎ๐—ฝ๐—ฒ๐—ฟ ๐—๐—ฎ๐—ฐ๐—ธ๐—ฒ๐˜ ๐—ฃ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜, we sit down with ๐—ฅ๐—ถ๐—ฐ๐—ต๐—ฎ๐—ฟ๐—ฑ ๐—ฃ๐—ฟ๐—ฒ๐˜€๐—ฐ๐—ผ๐˜๐˜, Commercial Banker at ๐—–๐—น๐—ถ๐—บ๐—ฎ๐˜๐—ฒ ๐—™๐—ถ๐—ฟ๐˜€๐˜ ๐—•๐—ฎ๐—ป๐—ธ, to talk about how banking can play a critical role in helping businesses growโ€”from startup funding to long-term succession planning. Richard shares how community-focused banking works, why relationships matter more than transactions, and how Climate First Bank is combining ๐—บ๐—ผ๐—ฑ๐—ฒ๐—ฟ๐—ป ๐—ฑ๐—ถ๐—ด๐—ถ๐˜๐—ฎ๐—น ๐—ฏ๐—ฎ๐—ป๐—ธ๐—ถ๐—ป๐—ด ๐˜„๐—ถ๐˜๐—ต ๐—ฎ ๐—บ๐—ถ๐˜€๐˜€๐—ถ๐—ผ๐—ป-๐—ฑ๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐—ป ๐—ฎ๐—ฝ๐—ฝ๐—ฟ๐—ผ๐—ฎ๐—ฐ๐—ต ๐˜๐—ผ ๐˜€๐˜‚๐˜€๐˜๐—ฎ๐—ถ๐—ป๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜†. We also dive into: What most small businesses get wrong when choosing a bank Why ๐—ฟ๐—ฒ๐—น๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€๐—ต๐—ถ๐—ฝ ๐—ฏ๐—ฎ๐—ป๐—ธ๐—ถ๐—ป๐—ด still matters in a digital world How Climate First Bank supports businesses from startup to exit The benefits of ๐—ต๐—ถ๐—ด๐—ต-๐˜†๐—ถ๐—ฒ๐—น๐—ฑ ๐˜€๐—ฎ๐˜ƒ๐—ถ๐—ป๐—ด๐˜€ ๐—ฎ๐—ฐ๐—ฐ๐—ผ๐˜‚๐—ป๐˜๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—บ๐—ผ๐—ฑ๐—ฒ๐—ฟ๐—ป ๐—ฏ๐—ฎ๐—ป๐—ธ๐—ถ๐—ป๐—ด ๐˜๐—ผ๐—ผ๐—น๐˜€ Why financial advisors like bankers can help businesses avoid costly mistakes If you're a business owner whoโ€™s never thought about your bank as a strategic partner, this conversation might change your perspective. ๐Ÿ“This episode was filmed at ๐—ฃ๐—ฎ๐—ฝ๐—ฒ๐—ฟ ๐—๐—ฎ๐—ฐ๐—ธ๐—ฒ๐˜โ€™๐˜€ ๐—ฝ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜ ๐˜€๐˜๐˜‚๐—ฑ๐—ถ๐—ผ ๐—ถ๐—ป ๐——๐—ฒ๐—Ÿ๐—ฎ๐—ป๐—ฑ, ๐—™๐—น๐—ผ๐—ฟ๐—ถ๐—ฑ๐—ฎ, where entrepreneurs and local leaders share insights about building businesses and serving their communities. ๐ŸŒ Learn more about Climate First Bank: https://climatefirstbank.com ๐Ÿ“ง Contact Richard: richard.prescott@climatefirstbank.com ๐Ÿ“ž Phone: (386) 804-5274 ๐ŸŽฌ Podcast produced by: https://paper-jacket.com ๐—ง๐—ถ๐—บ๐—ฒ๐˜€๐˜๐—ฎ๐—บ๐—ฝ๐˜€ 00:00 โ€“ Meet Richard from Climate First Bank 00:40 โ€“ What a Commercial Banker Actually Does 01:40 โ€“ Why Community Banking Still Matters 03:00 โ€“ The Difference Between Online & Traditional Banks 04:30 โ€“ How Climate First Bank Approaches Sustainability 06:00 โ€“ Supporting Businesses from Startup to Exit 08:00 โ€“ Why Relationship Banking Is So Important 09:30 โ€“ The Problem With Big Corporate Banks 11:00 โ€“ Having Direct Access to Your Banker 12:30 โ€“ How High-Yield Savings Accounts Work 14:00 โ€“ Why Businesses Should Let Their Money Work for Them 15:30 โ€“ Financing Options for Growing Businesses 17:00 โ€“ Common Financial Mistakes Business Owners Make 18:30 โ€“ Why Advisors Matter When Growing a Company 20:00 โ€“ How Businesses Can Contact Climate First Bank

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episode Episode 33: The Business Behind Clean Beaches & Construction Sites artwork

Episode 33: The Business Behind Clean Beaches & Construction Sites

When you visit the beach, walk through a park, or drive past a construction site, you probably donโ€™t think about the businesses that make those places function. But companies like ๐—–๐—™๐—• ๐—ข๐˜‚๐˜๐—ฑ๐—ผ๐—ผ๐—ฟ๐˜€ are the reason everything runs smoothly. In this episode of ๐—ง๐—ต๐—ฒ ๐—ฃ๐—ฎ๐—ฝ๐—ฒ๐—ฟ ๐—๐—ฎ๐—ฐ๐—ธ๐—ฒ๐˜ ๐—ฃ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜, we sit down with ๐—”๐—บ๐—ฎ๐—ป๐—ฑ๐—ฎ ๐—ณ๐—ฟ๐—ผ๐—บ ๐—–๐—™๐—• ๐—ข๐˜‚๐˜๐—ฑ๐—ผ๐—ผ๐—ฟ๐˜€ to talk about the behind-the-scenes work that keeps ๐—ฉ๐—ผ๐—น๐˜‚๐˜€๐—ถ๐—ฎ ๐—–๐—ผ๐˜‚๐—ป๐˜๐˜† ๐—ฏ๐—ฒ๐—ฎ๐—ฐ๐—ต๐—ฒ๐˜€, ๐—ฐ๐—ผ๐—ป๐˜€๐˜๐—ฟ๐˜‚๐—ฐ๐˜๐—ถ๐—ผ๐—ป ๐˜€๐—ถ๐˜๐—ฒ๐˜€, ๐—ฎ๐—ป๐—ฑ ๐—น๐—ผ๐—ฐ๐—ฎ๐—น ๐—ฝ๐—ฟ๐—ผ๐—ท๐—ฒ๐—ฐ๐˜๐˜€ ๐—ฟ๐˜‚๐—ป๐—ป๐—ถ๐—ป๐—ด ๐—ฒ๐—ณ๐—ณ๐—ถ๐—ฐ๐—ถ๐—ฒ๐—ป๐˜๐—น๐˜†.CFB Outdoors provides everything from ๐—ฎ๐—ด๐—ด๐—ฟ๐—ฒ๐—ด๐—ฎ๐˜๐—ฒ๐˜€, ๐—ฑ๐˜‚๐—บ๐—ฝ๐˜€๐˜๐—ฒ๐—ฟ๐˜€, ๐—ฎ๐—ป๐—ฑ ๐—ฝ๐—ผ๐—ฟ๐˜๐—ฎ ๐—ฝ๐—ผ๐˜๐˜๐—ถ๐—ฒ๐˜€ ๐˜๐—ผ ๐—น๐—ฎ๐—ป๐—ฑ ๐—ฐ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ถ๐—ป๐—ด, ๐—ฑ๐—ฒ๐—บ๐—ผ๐—น๐—ถ๐˜๐—ถ๐—ผ๐—ป, ๐—ฎ๐—ป๐—ฑ ๐—ฏ๐—ฒ๐—ฎ๐—ฐ๐—ต ๐—บ๐—ฎ๐—ถ๐—ป๐˜๐—ฒ๐—ป๐—ฎ๐—ป๐—ฐ๐—ฒโ€”making them the quiet backbone behind countless projects across Central Florida. Amanda shares: * How the business grew from hauling loads to managing multiple service lines * What itโ€™s like maintaining ๐Ÿฏ๐Ÿฒ ๐—บ๐—ถ๐—น๐—ฒ๐˜€ ๐—ผ๐—ณ ๐—ฑ๐—ฟ๐—ถ๐˜ƒ๐—ฎ๐—ฏ๐—น๐—ฒ ๐—ฏ๐—ฒ๐—ฎ๐—ฐ๐—ต ๐—ถ๐—ป ๐—ฉ๐—ผ๐—น๐˜‚๐˜€๐—ถ๐—ฎ ๐—–๐—ผ๐˜‚๐—ป๐˜๐˜† * Why reliability and reputation matter in the construction industry * How husband-and-wife leadership helped grow the company sustainably * The importance of building a team that stays for years If youโ€™ve ever wondered who keeps beaches clean, construction sites supplied, and projects moving on schedule, this episode gives you a look behind the curtain. ๐Ÿ“Filmed at ๐—ฃ๐—ฎ๐—ฝ๐—ฒ๐—ฟ ๐—๐—ฎ๐—ฐ๐—ธ๐—ฒ๐˜โ€™๐˜€ ๐—ฝ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜ ๐˜€๐˜๐˜‚๐—ฑ๐—ถ๐—ผ ๐—ถ๐—ป ๐——๐—ฒ๐—Ÿ๐—ฎ๐—ป๐—ฑ, ๐—™๐—น๐—ผ๐—ฟ๐—ถ๐—ฑ๐—ฎ, where local business leaders share the real stories behind building companies in our community. ๐ŸŒ Learn more about CFB Outdoors: https://cfboutdoors.net [https://cfboutdoors.net]๐Ÿ“ž Office: (386) 774-2056๐ŸŽฌ Produced by: https://paper-jacket.com [https://paper-jacket.com] ๐—ง๐—ถ๐—บ๐—ฒ๐˜€๐˜๐—ฎ๐—บ๐—ฝ๐˜€ 00:00 โ€“ Meet Amanda from CFB Outdoors 00:30 โ€“ What CFB Outdoors Actually Does 01:30 โ€“ Aggregates, Dumpsters, Porta Potties & More 02:30 โ€“ How the Business First Started 04:00 โ€“ Recycling Concrete from Storm-Damaged Seawalls 05:30 โ€“ Maintaining 36 Miles of Volusia County Beaches 07:00 โ€“ How the Company Won Its First County Contract 08:30 โ€“ Growing Through Municipal Projects 10:00 โ€“ When Amanda Joined the Business Full Time 11:30 โ€“ Managing Different Teams and Work Schedules 13:00 โ€“ Why CFB Invested in Building a Brand 14:30 โ€“ Expanding into Porta Potties and Event Services 16:00 โ€“ The Power of Reputation in Construction 17:30 โ€“ Advice for Entrepreneurs Growing a Business 18:45 โ€“ Why Loving the Work Matters 19:30 โ€“ The Team Effort Behind Major Beach Events 20:30 โ€“ How to Contact CFB Outdoors

14 de abr de 202620 min
episode Episode 32: Introducing AWW: A New Kind of Ad Agency Built for Real Results artwork

Episode 32: Introducing AWW: A New Kind of Ad Agency Built for Real Results

Most ad agencies promise the world. Leads. Growth. ROI. Overnight success. But the truth is, a lot of advertising agencies are built on ๐˜€๐—ต๐—ผ๐—ฟ๐˜-๐˜๐—ฒ๐—ฟ๐—บ ๐˜๐—ฎ๐—ฐ๐˜๐—ถ๐—ฐ๐˜€, ๐—น๐—ผ๐˜„-๐—พ๐˜‚๐—ฎ๐—น๐—ถ๐˜๐˜† ๐—ฐ๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜, ๐—ฎ๐—ป๐—ฑ ๐—ฏ๐—ถ๐—ด ๐—ฝ๐—ฟ๐—ผ๐—บ๐—ถ๐˜€๐—ฒ๐˜€ ๐˜๐—ต๐—ฎ๐˜ ๐—ฟ๐—ฎ๐—ฟ๐—ฒ๐—น๐˜† ๐˜๐—ฟ๐—ฎ๐—ป๐˜€๐—น๐—ฎ๐˜๐—ฒ ๐—ถ๐—ป๐˜๐—ผ ๐—ฟ๐—ฒ๐—ฎ๐—น ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ด๐—ฟ๐—ผ๐˜„๐˜๐—ต. Thatโ€™s exactly why ๐—”๐—ช๐—ช ๐—”๐—ด๐—ฒ๐—ป๐—ฐ๐˜† was created. In this episode of ๐—ง๐—ต๐—ฒ ๐—ฃ๐—ฎ๐—ฝ๐—ฒ๐—ฟ ๐—๐—ฎ๐—ฐ๐—ธ๐—ฒ๐˜ ๐—ฃ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜, we sit down with ๐—๐—ผ๐˜€๐—ต๐˜‚๐—ฎ ๐—›๐—ฎ๐˜†๐˜€, CEO of ๐—”๐—ช๐—ช ๐—”๐—ด๐—ฒ๐—ป๐—ฐ๐˜†, to introduce a new advertising model designed specifically for modern businesses. Josh explains: * Why traditional advertising often fails small and mid-sized companies * The difference between ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜ƒ๐˜€. ๐—ฎ๐—ฑ๐˜ƒ๐—ฒ๐—ฟ๐˜๐—ถ๐˜€๐—ถ๐—ป๐—ด (and why you need both) * How AWW combines ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†, ๐—ต๐—ถ๐—ด๐—ต-๐—พ๐˜‚๐—ฎ๐—น๐—ถ๐˜๐˜† ๐˜ƒ๐—ถ๐—ฑ๐—ฒ๐—ผ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜๐—ถ๐—ผ๐—ป, ๐—ฎ๐—ป๐—ฑ ๐—ฝ๐—ฎ๐—ถ๐—ฑ ๐—บ๐—ฒ๐—ฑ๐—ถ๐—ฎ into one cohesive system * Why the agency produces ๐Ÿญ๐Ÿฎ๐Ÿฌ+ ๐—ฝ๐—ถ๐—ฒ๐—ฐ๐—ฒ๐˜€ ๐—ผ๐—ณ ๐˜ƒ๐—ถ๐—ฑ๐—ฒ๐—ผ ๐—ฐ๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐—ถ๐—ป ๐—ท๐˜‚๐˜€๐˜ ๐˜๐˜„๐—ผ ๐—ฑ๐—ฎ๐˜†๐˜€ * How businesses can generate new leads while still building long-term brand momentum This episode is a behind-the-scenes look at the philosophy, strategy, and systems that power ๐—”๐—ช๐—ช ๐—”๐—ด๐—ฒ๐—ป๐—ฐ๐˜†. If youโ€™re a business owner wondering whether advertising actually worksโ€”or how to do it without wasting moneyโ€”this conversation will help you see it differently. ๐Ÿš€ Learn more about AWW Agency: https://aww.agency [https://aww.agency] ๐ŸŽฌ Podcast produced by: https://paper-jacket.com [https://paper-jacket.com] ๐Ÿ“This episode was filmed at ๐—ฃ๐—ฎ๐—ฝ๐—ฒ๐—ฟ ๐—๐—ฎ๐—ฐ๐—ธ๐—ฒ๐˜โ€™๐˜€ ๐—ฝ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜ ๐˜€๐˜๐˜‚๐—ฑ๐—ถ๐—ผ ๐—ถ๐—ป ๐——๐—ฒ๐—Ÿ๐—ฎ๐—ป๐—ฑ, ๐—™๐—น๐—ผ๐—ฟ๐—ถ๐—ฑ๐—ฎ, where entrepreneurs, creators, and business leaders share the real stories behind building brands and growing businesses. ๐—ง๐—ถ๐—บ๐—ฒ๐˜€๐˜๐—ฎ๐—บ๐—ฝ๐˜€ 00:00 โ€“ Why We Started AWW Agency 00:30 โ€“ Meet Joshua Hays, CEO of AWW 01:30 โ€“ The Real Difference Between Marketing and Advertising 04:00 โ€“ Why Most Ad Agencies Fail Their Clients 07:00 โ€“ The Problem With Short-Term Advertising Strategies 09:30 โ€“ Why Social Media Advertising Changed After COVID 11:30 โ€“ The Philosophy Behind AWW Agency 13:30 โ€“ The Strategy Blueprint: Building the Foundation 15:00 โ€“ Creating 120+ Pieces of Video Content in Two Days 17:30 โ€“ Why Video Is the Core of Modern Advertising 19:30 โ€“ Connecting Ads, Organic Content, and Customer Journeys 22:00 โ€“ Why AWW Runs Campaigns on โ€œAutopilotโ€ for Clients 24:30 โ€“ A Real Client Case Study 28:00 โ€“ How Consistent Advertising Builds Market Awareness 31:00 โ€“ The โ€œCake vs Icingโ€ Analogy for Marketing and Ads 35:00 โ€“ Who AWW Agency Is Built For

31 de mar de 202639 min