The Party Crashers Podcast
In this episode, we chat with Lori Hall & Jessica Lane Alexander, the founders of Pop’N Creative - a Multicultural Marketing Collective focused on digital and social content creation and experience design. Lori and Jessica created Pop'N as a result of the their exposure to tone-deaf pitches and witnessing brands fail miserably with diverse consumers throughout the years. They craft campaigns and content that give people a reason to genuinely care about your brand. They listen both socially and culturally, because cultural nuances influence how a message is received, and then they build strategies to create the right experiences for the right audiences. They have a collective 25+ years of experience and their primary mission is to help brands authentically connect with highly-coveted multicultural audiences. Tune in to this fun interview as we: Learn step-by-step how to pitch and successfully execute a client campaign with a deep dive into their planning of the L.A.'s Finest premiere Get introduced to the day-to-day of agency life and the skill-set needed to get your foot in the door Determine how to find your voice as an activist within your industry as they did Determine if you are on the correct education/career path for you to have your dream career This is an episode you don't want to miss!
11 episodios
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