The People Teaching People Podcast
What if the best way to reconnect with your city, and each other, started with food? In this episode of The People Teaching People Podcast, I sit down with Joanna Pariseau and Melissa Ninaber, the co-founders behind Taste the City, the experiential food platform transforming how people explore local restaurants, neighborhoods, and human connection. Joanna and Melissa share the story of a friendship that began in grade one, the lessons they’ve learned building a business together, and how authenticity, storytelling, and community have become the foundation of their growth. From turning down a deal on Dragon’s Den to building a brand with millions of organic views, they open up about entrepreneurship, creativity, social media, resilience, and why being willing to look “cringe” might actually be the key to building something meaningful. This episode is a reminder that learning doesn’t only happen in classrooms. Sometimes it happens while walking through a city, sharing a meal, trying something new, or taking a chance on yourself before you feel ready. Listen in as we talk about: 01:00 Joanna and Melissa’s story 04:00 Connection and community through food 09:12 Being kindred spirits since grade one! 13:15 The Taste the City experience 19:19 How Taste the City is so much more than just food 21:00 Technology with a human touch 24:10 Designing meaningful experiences 26:36 Why storytelling matters more than ever in business 34:49 Building relationships with restaurants and local communities 38:40 Learning from great teachers 42:27 The power of friendship in entrepreneurship 47:08 Why the best way to learn is simply to start Connect with Joanna and Melissa and learn more about Taste the City: * LinkedIn: * Taste the City [https://www.linkedin.com/company/taste-the-city/] * Joanna Pariseau [https://www.linkedin.com/in/joanna-pariseau-52270166/] * Melissa Ninaber [https://www.linkedin.com/in/melissa-joy-ninaber-b3a051256/] * Website: Taste the City https://www.tastethecity.ca/ [https://www.tastethecity.ca/] * Instagram: * Taste the City: @tastethecity__ [https://www.instagram.com/tastethecity__] * Joanna Pariseau @thetastyceo [https://www.instagram.com/thetastyceo/] * Melissa Ninaber: @melissajoyliving [https://www.instagram.com/melissajoyliving/] * Facebook: @tastethecityapp [https://www.facebook.com/tastethecityapp/] * TikTok: @tastethecity__ [https://www.tiktok.com/@tastethecity__] Connect with Tiana: * Website: https://tianafech.com [https://tianafech.com/] * LinkedIn: Tiana Fech [https://www.linkedin.com/in/tianafech/] * Instagram: @tianafech [https://www.instagram.com/tianafech/] * Facebook: @tianafech [https://www.facebook.com/tianafech] * Book: Online Course Creation 101: A step-by-step guide to creating your first online course [https://amzn.to/3BujR21] * NEW Workbook: Your Expertise Ready to Download – Turn what you know into an impactful downloadable resource [https://tianafech.com/courses/your-expertise-ready-to-download/] CONNECTION AND COMMUNITY THROUGH FOOD Joanna and Melissa share how their passion for connection and community comes from very different experiences that ultimately meet around food. Joanna talks about studying urban spaces, digital technology, and sustainable tourism. She became fascinated by how experiences can transform spaces into places where people feel connected. Her travels in Italy and frustration trying to navigate local food culture on her own sparked the idea for Taste the City. It became a way to help people discover local restaurants and reconnect with their neighborhoods through guided food experiences. For Melissa, the inspiration is deeply personal. Growing up in a home where everyone was welcomed around the table, she saw firsthand how food could create comfort, belonging, and conversation across differences. Together, Melissa and Joanna have explored the beauty of using technology not to separate people, but to bring people face to face again. Through Taste the City, they help people explore their cities, support local businesses, and share meaningful experiences together. It is a reminder that even in a divided and busy world, simple human experiences, like sharing a meal, still have the power to bring people together. BEING KINDRED SPIRITS SINCE GRADE ONE! Joanna and Melissa talk about the rare kind of friendship that begins in childhood and somehow keeps growing through every stage of life. Although Melissa moved away in grade two and they never lived in the same city again, they stayed connected as pen pals and remained close through the years. Their stories about childhood memories, shared humor, prank calls, music discoveries, and feeling a little different from everyone else paint such a vivid picture of the connection they formed from such a young age. What stands out most is how deeply rooted their friendship is in shared values, trust, and character alignment. Joanna shares that working together as co-founders felt less complicated because they already knew each other so well and genuinely wanted the best for one another. Their story is such a beautiful reminder that some friendships do not just stay with us through life, they continue to grow alongside us and can even become part of building something meaningful together. Taste the City logo [https://tianafech.com/wp-content/uploads/2026/06/Taste-the-City_logo-Joanna-Pariseau.jpg] HOW TASTE THE CITY IS SO MUCH MORE THAN JUST FOOD Joanna shares that Taste the City is about much more than discovering new restaurants. At the heart of the experience is a deeper desire to help people reconnect with their city and the neighborhoods around them. She talks about how walking between restaurants creates more vibrant and welcoming streets while encouraging people to slow down, explore, and notice places they may have otherwise passed by. What stands out is how intentionally the experience is designed, from supporting local businesses to motivating people to spend time downtown.. Joanna also reflects on how something as simple as a short walk between stops can support both connection and wellbeing. Experiences can help people feel more connected not only to one another, but also to the communities and spaces they live in. TECHNOLOGY WITH A HUMAN TOUCH Joanna shares how Taste the City has expanded beyond Calgary and is now helping people explore communities across Canada, from Vancouver and Toronto to Victoria and Edmonton. What excites her most is the next phase of the business, which focuses on partnering with local food bloggers, influencers, and people who truly know the stories and hidden gems within their own cities. Rather than relying only on algorithms or generic recommendations, Joanna wants to create space for local voices and lived experience to guide people toward meaningful food experiences. She also talks about wanting technology to support human connection rather than replace it. While AI and tech can help with systems and operations, Joanna believes there is still something deeply important about real people sharing real experiences, stories, and recommendations. It is a reminder that even in a world filled with technology, people are still searching for experiences that feel personal, authentic, and human. DESIGNING MEANINGFUL EXPERIENCES Joanna reflects on how creating the seamless Taste the City experience that people now enjoy actually began with plenty of trial and error. In the early days, timing issues, confused restaurants, and missed text messages made the experience feel far less polished than it does today. What stands out is the amount of care, learning, and intentionality that has gone into refining every detail over time. Joanna shares how important it is that guests feel guided, supported, and connected throughout the evening, not just through the food itself, but through thoughtful pacing, interactive elements, and small moments of surprise along the way. Rather than focusing only on logistics, Joanna and Melissa continue to think deeply about how people feel during the experience and how to make the night feel personal, engaging, and human. Their story is such a good reminder that meaningful experiences rarely begin perfectly, but they grow stronger through curiosity, listening, and a willingness to keep improving. Joanna Pariseau and Melissa Ninaber pitching Taste the City on the set of Dragons' Den [https://tianafech.com/wp-content/uploads/2026/06/Clip-1-Cover_e081_Taste-the-City-819x1024.png] WHY STORYTELLING MATTERS MORE THAN EVER IN BUSINESS “Your story is the most important and the most interesting thing about your business.” – Melissa Ninaber Melissa and Joanna talk openly about what it really looks like to build a business online in today’s world. Melissa shares that while products and ideas matter, it is ultimately the story behind a business that draws people in and creates connection. She reflects on the importance of showing both the exciting moments and the messy parts of the journey, from failed videos and constant experimentation on social media to difficult business decisions like turning down a Dragons’ Den deal that did not align with their long-term vision. Joanna adds that building Taste the City through social media and content creation has pushed her far outside her comfort zone, especially as someone who never imagined becoming the public face of a business. Together, they speak honestly about the criticism that can come with putting yourself out there and the courage it takes to keep showing up anyway. What stands out most is their willingness to stay grounded in their values, trust their instincts, and keep learning as they go. Their story is such a powerful reminder that growth often begins the moment we stop worrying so much about what other people might think. BUILDING RELATIONSHIPS WITH RESTAURANTS AND LOCAL COMMUNITIES Joanna shares that one of the biggest learning curves has been introducing a completely new concept to restaurants and helping them understand how Taste the City fits into what they already do. Early on, she discovered that how she described the business mattered just as much as the business itself. Over time, she learned how to communicate the value more clearly and build relationships that made it easy for restaurants to say yes. What stands out most is her willingness to experiment, adapt, and try new approaches as Taste the City expands into new communities. Whether she is refining her pitch, introducing restaurants to the concept in creative ways, or finding solutions when plans change, Joanna approaches each challenge with curiosity and a willingness to learn. Her experience is a reminder that strong partnerships are built through relationships, trust, and a genuine commitment to creating value for everyone involved. LEARNING FROM GREAT TEACHERS When asked about teachers who have had a lasting impact on their lives, both Joanna and Melissa immediately point to people who believed in them, challenged them, and helped them grow. Joanna shares how a university professor became an important mentor in the early days of Taste the City, offering advice, making connections, and encouraging her through challenges that helped shape the business. Melissa reflects on the influence of her father, an entrepreneur whose energy, optimism, and willingness to take risks shaped the way she approaches both business and life. Although their stories are very different, both highlight the power of having someone who sees potential in you and encourages you to keep moving forward. Their reflections are a reminder that some of the most meaningful learning happens through relationships, and that great teachers can be found in classrooms, workplaces, families, and everyday life. THE POWER OF FRIENDSHIP IN ENTREPRENEURSHIP When reflecting on what they are most proud of, both Joanna and Melissa come back to the same thing: their partnership. Joanna shares that choosing Melissa as her co-founder has been the best business decision she has ever made. She credits much of Taste the City’s growth and success to the unique strengths they each bring to the business and the trust they have built over a lifetime of friendship. Melissa reflects on the risks they have taken, the difficult decisions they have faced, and the resilience they have developed along the way. She also speaks openly about navigating a season of personal hardship while building the business and the support Joanna provided during that time. What stands out throughout their reflections is that Taste the City is about much more than food, technology, or business growth. At its heart is a partnership rooted in friendship, shared values, and a genuine belief in one another. Their story is a powerful reminder that success is often less about what we build and more about who we build it with. “Learning is so important for the sake of learning, but you have to want to try and do something with the learning.” ~ Joanna Pariseau [https://tianafech.com/wp-content/uploads/2026/06/e081_Quote_Taste-the-City-819x1024.png] WHY THE BEST WAY TO LEARN IS SIMPLY TO START “Learning is so important for the sake of learning, but you have to want to try and do something with the learning.” ~ Joanna Pariseau Joanna reflects on returning to university during a difficult season of life and discovering that learning is most meaningful when it is driven by genuine curiosity. She shares how a class project focused on revitalizing Calgary’s downtown eventually became the foundation for Taste the City, reminding us that we never know where our learning might lead. Melissa encourages people to stop waiting for the perfect moment and simply begin. For her, the greatest lessons come through doing, trying, failing, and trying again. Together, Joanna and Melissa highlight the importance of staying curious, embracing growth, and taking action even when the outcome is uncertain. Their message is a simple but powerful one: you do not need to have everything figured out before you begin. Sometimes the learning, the opportunities, and the magic happen because you were willing to take the first step. ——————————- Today’s episode is produced by VOLT Productions, a full-service podcast production agency helping creators and entrepreneurs launch, grow and monetize their shows. You can learn more about the agency’s founder Simona, their work and their team by going to www.voltproductions.co [http://www.voltproductions.co/].
142 episodios
Comentarios
0Sé la primera persona en comentar
¡Regístrate ahora y únete a la comunidad de The People Teaching People Podcast!