The Pioneer Progressive

Packaging Innovation and Why Your Brand Needs It

10 min · 25 de jun de 2021
Portada del episodio Packaging Innovation and Why Your Brand Needs It

Descripción

Host Michael McBride sits down with Jason Rotner, the Sales Director at Pioneer Packaging, in this episode. We discuss packaging innovation and why your brand NEEDS to innovate theirs. Discover when you should innovate, why packaging redesign is important, and other helpful information.

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episode Litter; Does Your Product Packaging Encourage It? artwork

Litter; Does Your Product Packaging Encourage It?

Today, we talk about litter and if your product packaging encourages it. Litter has always been an issue for environmentalists and is considered a significant contributor to the pollution problem. It's always been easy to blame consumers who litter seemingly purposefully with little to no concern for the environment. But at what point can the ease of littering be traced back to brands and their packaging designs? Portions of packaging may be unintentionally designed to separate, fly away, or be too small to keep track of to dispose of correctly. Unfortunately, we have no way of proving one way or the other. Still, if poor packaging is even slightly responsible, our duty as packaging suppliers and brands is to do something about it. Fortunately, Pioneer Packaging has two leading suggestions to help your brand be part of the solution and not the problem.

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