The Podcast by the Verizon Partner Network
The word “coopetition” was coined by a Harvard and Yale professor. At its core, the term embraces game theory and embodies the idea that businesses can gain strategic advantages through interdependency and collaboration with competing firms. It may sound counterproductive for the traditional competitive market economy, but research proves that it’s an opportunity to elevate industries' full capacities. Host of Verizon Business’s The Podcast, Daniel Litwin, was joined by Verizon executives Dave Hickey, Arleen Cauchi, and Sarah Marsh. According to Marsh, “[coopetition is] more relevant than ever; business challenges are getting much more complex,” and businesses understand that their counterparts are “competitors in some instances and partners in others.” Cauchi pressed that successful coopetition stems from businesses aligning ethos and agreeing on the ‘why’ — why they are coming together, and why working in partnership makes more sense than being isolated in a silo. Cauchi distilled coopetition simply down to “1+1=3,” where if one partner has a great sales team and the other has a strong marketing team, their collaboration ultimately increases their market share. After two years of chaotic disruption caused by the pandemic, businesses and even countries are embracing new methodologies and practices. For example, the world witnessed mass coopetition during the pandemic: countries shared research, companies collaborated to develop the vaccine, and pharmaceutical giants — typically pitted against each other — even joined forces. Coopetition is a unique solution that allows companies to become more agile and responds to market needs more effectively by compounding the incremental value that businesses can ultimately offer the customer. To learn more about the Verizon partner network, visit Verizon’s website or tune in to more episodes on your preferred podcast platform.
7 episodios
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