Jack Mashala On Artist Management And Brand Building

Phil Chard at PodQuest Kenya

We are back!! Thank you to everyone who has rode with as we transitioned from The AHHB to Point Black. If you have questions they are explained in the podcast's intro. Join award-winning digital marketing expert Phil Chard as he mentors a group of talented podcasters in the PodQuest 2024 competition in Kenya. Phil shares his insights on building sustainable podcasts, engaging with audiences, and developing strong monetization strategies. Get valuable tips and insights on: • Building a loyal community • Leveraging collaboration • Using digital tools for growth • Creating a strong value proposition

The Creative Hustles Talk With Phil Chard, Walter Wanyanya and Charlotte Kanter

Phil Chard was invited to be a panellist in an online discussion hosted by the British Council focused on Creative Industries and how best to build a sustainable business online The conversation was recorded as part of the "Creative Hustles Space" and was hosted by Fungai from Enthuse Afrika. The panellists were; • Phil Chard from Point Black Entertainment • Walter Wanyana from Ngoma Nehosho • Charlotte Kanter from Morse Code Key Takeaways: 1. Creative spaces and collaboration are essential 2. Challenges are common in the industry and more so in Zimbabwe 3. Understand the environment you are working in. Actionable Advice for Artists: • Create a dedicated creative space: Even if it's a small corner of your home, having a designated space for creative work can help you focus and be more productive. • Connect with other artists: Join online communities, attend workshops, and network with fellow creatives for support, inspiration, and collaboration. • Learn basic technical skills: Familiarize yourself with recording equipment, software, and troubleshooting techniques. • Plan and prepare for your recording sessions: Have a clear objective in mind, choose a quiet recording environment, and ensure your equipment is properly set up. • Embrace flexibility and adaptability: Challenges and interruptions are part of the creative process. Be prepared to adjust your plans, experiment with new approaches, and find creative solutions.

Jack Mashala On Artist Management And Brand Building

As part of The Music Industry Incubator workshop series, we invited artist manager Jack Mashala (Mas Musiq) to fly in from South Africa to have a 1 on 1 conversation with Phil Chard on how best to build a brand, what managers should be aware of and what artists can do to work with their management to build a revenue-generating brand.

Understanding Copyright Law With Aurelia J Schultz

This week The Music Industry Incubator hosts Aurelia J. Schultz who is an international copyright expert with 15 years of experience in African Copyright. She earned her BA in Religious Studies from Carroll College and her Juris Doctorate from Vanderbilt University Law School in Nashville. She began her legal career at Creative Commons where she was the first Africa Regional Coordinator. Most recently, she served as Counsel for Policy and International Affairs at the U.S. Copyright Office. She has trained artists, industry professionals and government officials around the world and enjoys collaborating with others to improve our global creative industries. What is A Music Copyright? A copyright is the legal mechanism that gives you a property right indoor creation. It changes you from a creator into an owner and that's important because property rights are alienable, which means that you can buy them and sell them, lease them, and rent them and trade them. Summary 00:51 Intro to Copyright 2:14 What is mechanical right 8:40 What is WIPO 10:15 Importance of treaties and how they affect you 16:00 As an artist who is collaborating how is copyright ownership determined 19:20 Who owns the sound recordings 24:00 How long does Copyright last 26:55 How to enforce your copyright 29:49 How to enforce your copyright 31:50 Protecting your copyright 35:00 How your copyright works across territories 40:15 How attribution works 45:01 How to protect your work 46:26 What do Public Domain and Fair Use mean 50:50 Copyrighting a sound using sheet music

Coping With The Effects of The Pandemic with Game "Zeus" Bantsi

This week we had artist, event promoter and content creator Game “Zeus” Bantsi to talk to us about his creative journey and how artists can come out of the pandemic with their best foot forward while also putting safeguards in place to ensure their careers are not completely derailed by unforeseen circumstances “It really breaks my heart that we have all these assets sitting in these institutions [banks] but it is not really accessible to us as creatives and other vulnerable communities” Notes 1. Understand the business of music 2. Think of your career and yourself as an business 3. Getting business loans as an artist is difficult. Your collateral assets are your Intellectual Property 4. Understand how your brand can generate revenue and refine that process 5. Learn as much across as many skillsets as possible Summary * 7:50 How he overcome Botswana’s small population to cross over regionally * 12:50 How Zeus used his education to further his career * 16:50 Understanding the business of music * 22:05 Can an artist access a business loan? * 28:50 How Zeus kept his career going during the pandemic * 38:12 Keeping the culture alive * 50:50 The importance of learning multiple tools for the creative business