Avoiding Common Mistakes in B2B Marketing Campaigns

Zoho CRM implemented? Check! Now what? How to get traction and the most out of it | Thomas Wittig

You've implemented Zoho CRM, but what's next? In this episode, Thomas Wittig shares strategies and practices to maximize your CRM's potential and enhance your tools stack. Explore how to move beyond basic implementation, overcome common pitfalls, and leverage your CRM for demand generation and campaign optimization. With insights into creating effective feedback loops and integrating marketing and sales efforts, this episode is a must-listen for anyone looking to get more traction and value from their CRM investment.[00:00] IntroductionThomas Wittig introduces the topic of maximizing CRM potential post-implementation.[02:15] Overcoming Spreadsheet Mentality Discusses the need to shift from using CRM like a spreadsheet to a strategic tool.[05:30] Demand Generation Explores strategies for effective lead collection and conversion.[08:45] Campaign Optimization Covers common pitfalls and how to optimize marketing campaigns.[12:00] Feedback Loops Importance of establishing feedback loops for continuous improvement.[15:20] Privacy and Consent Discusses GDPR compliance and managing customer data consent.[18:40] Zoho Ecosystem Highlights tools like Zoho Marketing Automation and Zoho Forms.[22:10] Positive Friction Explains how marketing should create beneficial challenges for other departments.[25:30] Conclusion Wraps up with a call to action for further engagement and strategy sessions. Follow on LinkedIn: https://www.linkedin.com/company/wittigonia/More on https://wittigonia.net/Zoho Marketing and CRM: https://wittigonia.net/en/service/zoho-marketing/

How Zuno Reinvents Compliance Training with AI, UX, and Behavioral Science | Sanja Gardašević

🎧 Episode Summary In this episode, Thomas Wittig speaks with Sanja Gardašević, co-founder of Zuno Games, a Montenegrin edtech startup transforming compliance and ESG training through interactive microlearning and behavioral design. Sanja shares her journey from marketing to product innovation, and how Zuno combines AI, UX, and behavioral science to deliver bite-sized, engaging compliance training — used by banks, universities, and forward-thinking companies. We explore what it takes to shift from a service-based model to a product-led business, and why AI ethics and ESG learning are becoming mission-critical for modern organizations. 💡 What You’ll Learn * How behavioral science and UX improve learning effectiveness * How Zuno’s AI engine transforms static PDFs into dynamic learning modules * Why microlearning is ideal for busy teams and compliance-heavy industries * What SMEs should know about AI governance and ESG training * Lessons from Zuno’s transition from agency to SaaS company ⏱️ Chapters 00:00 Introduction to Sanja Gardašević and Zuno 03:00 Behavioral Economics and the Human-Tech Interface 06:00 Transforming Compliance into Interactive Learning 09:00 AI-Powered Content Creation 12:00 UX and Engagement in Corporate Training 15:00 AI Ethics and Regulatory Training 18:00 From Services to Product: Startup Lessons 21:00 ESG Learning and What’s Next for Zuno 🔗 Links & Resources 🌐 Zuno Games Website [https://zunogames.com/] 🔗 Sanja on LinkedIn [https://www.linkedin.com/in/sanjagardasevic/] 🔗 Zuno Games on LinkedIn [https://www.linkedin.com/company/zuno-games/] 🔗 ⁠WITTIGONIA on LinkedIn⁠ [https://www.linkedin.com/company/wittigonia/] 🌐 More from WITTIGONIA [https://wittigonia.net/]

How to win public tender projects? Stefan Morcov - Hermix.

In this episode, Thomas Wittig interviews Stefan Morcov from Hermix about the winning public tender projects and the market dynamics in Europe. They discuss the unique characteristics of the public sector, the importance of data and technology in tendering, and how AI is transforming the landscape. Stefan shares insights on best practices for winning tenders and the growing opportunities in the public sector, emphasizing the need for strategic approaches and the role of Hermix in facilitating success in this space.Chapters00:00 Introduction to Public Tenders and Market Insights02:02 Understanding the Public Sector Market05:56 Best Practices for Winning Public Tenders10:00 The Role of Data and Technology in Tendering16:00 AI and Its Impact on Public Sector Tendering20:05 Future Trends and Opportunities in Public Sector ProjectsTakeaways- Public sector projects have a social mission beyond economic goals.- The public sector market is stable and growing despite economic fluctuations.- Data transparency and availability are increasing in public tenders.- Writing proposals for tenders can be resource-intensive and costly.- AI and technology are set to disrupt the public sector tendering process.- Understanding market dynamics is crucial for success in public tenders.- Monitoring tenders daily is essential for identifying opportunities.- Collaboration and partnerships are key in winning public sector contracts.- Historical data analysis helps in understanding market trends and competitors.- Hermix provides tools to streamline the tendering process and improve success rates.To learn more about Hermix visit the website https://hermix.com. Hermix on LinkedIn: https://www.linkedin.com/company/hermixStefan Morcov on LinkedIn: https://www.linkedin.com/in/morcov/MORE about WITTIGONIA: Website: https://wittigonia.netFOLLOW us on LinkedIn: https://www.linkedin.com/company/wittigonia/

Digital Growth for SMEs - Miguel Sequeira Braga with Thomas Wittig

In this conversation, Thomas Wittig and Miguel Sequeira Braga discuss the transformative journey of small and medium enterprises (SMEs) through digitalization and agile methodologies. Miguel shares insights from his experience at Creative Management, focusing on the challenges SMEs face, the importance of incremental changes, and the effective use of tools like Zoho to streamline operations. They also explore the integration of AI in business processes, emphasizing the rapid implementation of solutions that yield immediate results. The discussion highlights the significance of customer experience and operational excellence in driving growth for SMEs. Chapters 00:00 Introduction to Creative Management 02:15 Key Challenges for Small and Medium Enterprises 04:17 The Importance of Small Steps in Business Transformation 06:53 Agile Methodology in Project Management 09:42 Digitalization and Its Impact on Business Processes 13:14 Core Tools in the Zoho Ecosystem 18:14 Leveraging AI in Business Operations 21:04 Conclusion and Future Collaborations More about Miguel Sequeira Braga and Creative Management:🔗 Creative Management Website: https://www.creative-management.net/?utm_source=wittigonia.com&utm_medium=webinar&utm_campaign=interview🔗 Creative Management LinkedIn Page: https://www.linkedin.com/company/creative-management-consulting/?utm_source=wittigonia.com&utm_medium=webinar&utm_campaign=interviewConnect with WITTIGONIA:🌐 Website: https://wittigonia.net 📝 Blog: https://wittigonia.net/en/blog/ 🎥 YouTube Channel: https://youtube.com/wittigonia🎧 Podcast Page: https://wittigonia.net/en/podcast-business-marketing-hr-customer-success/🔗 LinkedIn: https://www.linkedin.com/company/wittigonia/

Avoiding Common Mistakes in B2B Marketing Campaigns

In this webinar, Thomas Wittig discusses effective B2B lead generation campaigns and common mistakes to avoid. He emphasizes the importance of precision targeting at scale and the need for consented data streams. Wittig also highlights the significance of setting up audiences and using the right KPIs. He advises against infrequent reviews and adjustments, stressing the importance of patience and allowing campaigns to reach a performance steady state. He explores the benefits of Microsoft Advertising and profile targeting, and emphasizes the alignment between marketing and sales. Takeaways * Precision targeting at scale is crucial for effective B2B lead generation campaigns. * Consented data streams are essential to comply with advertising platforms and avoid contamination of data. * Setting up audiences and using the right KPIs are key elements in campaign preparation. * Regular reviews and adjustments are necessary for campaign optimization. * Microsoft Advertising offers untapped opportunities for B2B marketing. * Profile targeting allows for more precise audience segmentation. * Alignment between marketing and sales is crucial for successful lead generation campaigns. Chapters 00:00 Introduction: Effective B2B Lead Generation 00:41 Precision Targeting at Scale 01:47 Consented Data Streams 03:17 Audience Setup and KPIs 04:40 Campaign Reviews and Adjustments 08:23 Campaign Ramp Up and Patience 18:15 Profile Targeting in Microsoft Advertising 21:03 Optimizing for Windows Devices 23:24 Implementing Best Practices for Privacy Compliance 23:53 Growth Insights Workshops and Dashboard Optimization 25:16 Conclusion and Call to Action More on https://wittigonia.net/ [https://wittigonia.net/] #b2b #digitalmarketing