Return on investment (ROI): How to calculate it and why it matters

My email deliverability sucks — how do I fix it?

Travis Hazlewood, Head of Email Deliverability at Ortto, takes a deep dive into why you might have email deliverability problems, and how to fix them. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Go-to-market: The marketing foundations every startup needs for success

In The Pulse's Go-to-market series, startup marketers share their advice and insights on marketing for startups. In this edition of Go-to-market, Stella Startups’ Gemma Clancy shares the importance of starting with customer research, and how early-stage startups should approach community hacking and product-led growth. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

The complete guide to building a growth marketing plan

We’ve reached a point where the unprecedented is expected. Even the most well-established businesses cannot expect continued growth, they need to be proactively pursuing growth at all times. In this environment, more than ever before, a carefully constructed growth marketing plan is an essential part of achieving business objectives. Whether you have an established plan that simply requires fine-tuning or you’re building a plan from scratch, this updated guide to building a growth marketing plan will help you get clarity on the steps you need to take for real, tangible, business growth.  ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Lessons from a one-person marketing team: How this marketing manager makes a little go a long way

Marketers have never been asked to do so much with so little. That pressure only intensifies when you’re a one-person marketing team tasked with making a big impact on a small budget. “That really resonates with me,” says Sophia Firth, Marketing Manager at Rungway. “One of my biggest challenges is that I'm on my own, and having the resources that I need to do my job correctly and do it well,” she says. At Rungway, an employee listening platform, Sophia’s been tasked with building the brand’s awareness and delivering pipeline—a lofty goal for a solo marketer. She shares her advice for maximizing success on a small budget. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Return on investment (ROI): How to calculate it and why it matters

Return on investment (ROI) is one of marketing’s more ubiquitous metrics. But that doesn’t necessarily mean it’s popular. Most modern marketers have a complicated relationship with ROI. On the one hand, it is a simple calculation that gives a rough sense of whether a marketing investment was worthwhile. On the other hand, ROI is a limited metric that has been known to lead to preemptive budget cuts and short-termism. In this episode, we’ll look at calculating ROI, when it is a worthwhile metric to track and optimize towards, and where marketers feel it falls flat.  ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.