107. How They Built A $1M Waxing Business | Wax With Sayge | The Wax Coven

107. How They Built A $1M Waxing Business | Wax With Sayge | The Wax Coven

How do you go from being a solo waxer to leading a team of seven and building a waxing studio on track for $1 million in annual revenue? In this episode of The Rebel Show, I sit down with Catie and Alyssa, owners of The Wax Coven in Springfield, Missouri. We dive into their journey from working in toxic salon environments to building a thriving waxing business with a strong team culture, incredible client retention, and a studio projected to hit seven figures this year. We also discuss Sayge, their revolutionary waxing training tool designed to help estheticians master Brazilian waxing technique, improve confidence, reduce training time, and create better client experiences. Whether you're a student esthetician, solo waxer, suite owner, or currently building a team, this episode is packed with real-world lessons on hiring, leadership, training, retention, marketing, and business growth. In This Episode: ✔️ How they grew from solo waxers to a team of 7 ✔️ When it's time to hire another esthetician ✔️ The biggest mistakes new studio owners make ✔️ How to improve wax training and retention ✔️ Why culture matters more than skill when hiring ✔️ How they attract over 100 new clients per month ✔️ The reality of scaling a waxing business ✔️ Lessons learned building a studio on track for $1M revenue ✔️ How Sayge helps train better waxers faster Shop Sayge & Save 10% Get your own Sayge waxing training mannequin and save 10% with code BREE10 👉 Shop Sage Here https://www.waxwithsayge.comUse code: BREE10 Visit The Wax Coven 👉 The Wax Coven https://www.thewaxcoven.com

106. Waxing Business Marketing Strategy For Estheticians | Bree Mesquit

Most estheticians are posting content with zero strategy… then wondering why nobody is booking. In this episode of The Rebel Show, I break down TOFU, MOFU, BOFU (top of funnel, middle of funnel, bottom of funnel) and how to actually guide potential clients from discovering your business to becoming repeat clients. We’re talking about: • How to get more waxing clients • The content every esthetician should be posting • How to build trust on Instagram • Why Google Business Profile matters • Trial reels and top of funnel content • Social proof and client trust • Why “link in bio” is dead • How DM automation helps convert followers into paying clients • The exact posting strategy I’d use to grow a beauty business in 2026 If you’re a waxer, esthetician, brow artist, or beauty professional trying to grow your clientele through social media, this episode is for you. ✨ Want my full Instagram strategy? Check out Booked Out With Instagram https://ig.lashandwaxco.com/booked ✨ Want to try Rebel Wax? Visit rebelwax.com code: BREE10 ✨ Follow for more waxing business and esthetician education content.

105. Why Every Waxer Should Get Waxed

Should estheticians be offering Brazilian waxes if they’ve never experienced one themselves? In this episode of The Rebel Show, I’m breaking down the 7 reasons why I believe waxers should be on the receiving end of the services they offer and how it can completely change your client experience, communication, confidence, and overall waxing business. We talk about: • How getting waxed improves client communication • Why empathy creates better client retention • The importance of understanding prep and aftercare firsthand • How it helps you sell services more naturally • Why being a “product of your product” matters in the beauty industry • The connection between client experience and building a profitable waxing business If you’re an esthetician, student, or Brazilian wax specialist wanting to improve your technique, client experience, and business, this episode is for you. 🎓 Want free hard waxing training? Check out my FREE Hard Waxing 101 Course here: training.lashandwaxoc.com/101 💖 Shop Rebel Wax: https://www.lashandwaxoc.com code: BREE10 🎙️ Listen to more episodes of The Rebel Show for estheticians looking to grow their waxing business, improve social media marketing, and master waxing techniques.

104. How To Fire A Difficult Client As An Esthetician

If you’ve ever had a client who constantly no shows, disrespects your policies, drains your energy, or makes you dread seeing their name on your schedule… this episode is for you. In today’s episode of The Rebel Show, I’m breaking down exactly how to professionally fire a difficult client as an esthetician without ruining your reputation or creating unnecessary drama. I’m sharing: • The biggest client red flags to watch for • When it’s time to let a client go • How to handle repeat late cancellations and no shows • The exact approach I use to fire clients professionally • Scripts and boundaries for estheticians • How to protect your peace, energy, and business • What to do if they leave a negative review Not every client is meant to stay in your business forever, and sometimes protecting your standards is necessary to build a profitable and healthy clientele. Whether you’re a solo esthetician, waxer, salon owner, or beauty professional, I hope this episode helps you feel more confident setting boundaries in your business. ✨ PRODUCTS & EDUCATION: Free Hard Waxing Course: https://training.lashandwaxoc.com/101Shop Rebel Wax: https://lashandwaxoc.com/discount/BREE10 Booked Out With Instagram Course: https://ig.lashandwaxco.com/booked?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnOQobjTUQRWYmTWeRrDfD0IRLkwN_aMvzNbluEVYCNkNj2V_znNJk3CJyIzk_aem_vYj4VvP7VJj2Oj2WSweqOw 🎧 Listen to more episodes of The Rebel Show for waxing education, esthetician business tips, social media marketing, mindset, and growing a profitable beauty business.

103. Hard Wax vs Soft Wax vs Sugaring Truth

If you’re an esthetician trying to decide between hard wax, soft wax, or sugaring - or you’ve been told one is “better” than the others - this episode breaks down the truth. In this episode of The Rebel Show, I’m calling out one of the biggest problems in the beauty industry right now: estheticians bashing other hair removal methods to market their business. All three methods can deliver amazing results when used correctly. The difference comes down to your technique, your experience, and what works best for your clients. In this episode, we cover: * Hard wax vs soft wax vs sugaring explained * My real experience with all three methods * Common myths that are misleading clients * How to choose the best method for your services * Why this marketing strategy is hurting your business If your goal is to build trust, get better results, and grow your clientele, this is a conversation you need to hear.SHOP REBEL WAX | LASH AND WAX OC https://lashandwaxoc.com/discount/BREE10 Code: BREE10This is where I shop for all things waxing. Lash & Wax OC is home to Rebel Wax, along with our wax pots, wax pads, SMAs and the professional tools I personally use and trust. Everything here is built by a waxer, for waxers, with performance and profit in mind.You can save 10% on your order with code BREE10.FREE 6 WEEK ONLINE WAXING COURSE https://training.lashandwaxoc.com/101This is my 100% free, no strings attached, 6 week online waxing course designed to help you build confidence in the treatment room and master your waxing fundamentals. You can move through it at your own pace, from anywhere, on your schedule.So far, over 25,000 students have gone through this training, making it one of the most trusted free waxing resources available.GLOSS GENIUS https://app.glossgenius.com/invite/BREANNAM67In my opinion, this is the best booking platform for beauty professionals, and it’s what I personally use at my commission based studio, Rebel Wax Studio. GlossGenius has everything you need in one place booking, automated confirmations and reminders, inventory tracking, email and text marketing, and a free website. It’s extremely user friendly and, most importantly, clients don’t need to download an app, which helps reduce friction and increase bookings. This is what I recommend to all of my coaching clients. Enjoy a 14 day free trial with no credit card requirement AND receive $30 if you decide to activate.LADY PENG AFTERCARE https://ladypeng.com/products/aftercare-sample-bundle-of-joy?variant=50980002464018Code: Bree10 If you’re looking to level up your aftercare and retail offerings, Lady Peng has some of my absolute favorites. Their products are designed to help prevent ingrowns and keep skin healthy between appointments. My personal go tos are Agent88 and the 50 Grit Exfoliating Towels, which are perfect for keeping skin exfoliated and helping clients stay consistent at home.Use code BREE10 to save on all aftercare and retail.RELAX N WAX PRE/POST WAX CARE https://www.relaxnwax.com/collections/shop-wholesale-all-productsCode: BREE10I’ve been using Relax Wax since I went solo in 2017, and they are still my go to for pre and post waxing care plus they also offer excellent retail products for clients, especially their ingrown hair serum, which is a must have and something we personally retail at my studio, Rebel Wax Studio.JOIN OUR FREE COMMUNITY: REBEL WAX BREEGADEhttps://www.skool.com/rebel-wax-breegade/ENTER TO WIN FREE WAXING PRODUCTSWe have new giveaways every month. Enter this Month’s by clicking the link below:https://lashandwaxoc.com/pages/giveawaysCONNECT WITH ME ON INSTAGRAM:https://www.instagram.com/breemesquit/