Columbia Sportswear’s New Campaign & Bud Light’s Football Marketing Efforts

Announcing a new podcast: Marketing Brew Weekly

Thanks for listening to The Refill! Please subscribe to Marketing Brew's new podcast, Marketing Brew Weekly, at the links below. This will be the last episode of The Refill. Marketing Brew Weekly on Spotify: https://open.spotify.com/show/7FnSf6zsdiMkRd738PxtGT?si=31fd439c16524e6f Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew/videos Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠ [https://www.marketingbrew.com/]⁠⁠⁠. The Refill is generated with ⁠⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠ [https://www.wondercraft.ai/]⁠⁠⁠.

Chips Ahoy in the Upside Down & Honda's Venue-Naming Deal for the LA 2028 Olympics

We explore how Chips Ahoy is tapping into the Upside Down with an augmented reality game, why the NFL and NWSL are teaming up with new media partners to court the next generation of fans, and the story behind Honda’s historic venue-naming deal for the LA 2028 Olympics. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠ [https://www.marketingbrew.com/]⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com [therefill@morningbrew.com]. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠ [https://www.wondercraft.ai/]⁠⁠⁠.

Growing Conflict Over Influencer Contracts & Ads As a Moment of Relief

We explore the growing conflict over redlining influencer contracts, the rise of advertisements designed to be a moment of relief, and Google’s new features that bring brand loyalty programs directly into its shopping ads. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠ [https://www.marketingbrew.com/]⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com [therefill@morningbrew.com]. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠ [https://www.wondercraft.ai/]⁠⁠⁠.

Brands Creating Their Own Original Series & Takeaways from the Sylvanian Drama Lawsuit

We'll explore why brands are creating their own original series, the nostalgia-fueled marketing behind a potential Oasis reunion, and the legal drama surrounding a popular parody account. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠ [https://www.marketingbrew.com/]⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com [therefill@morningbrew.com]. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠ [https://www.wondercraft.ai/]⁠⁠⁠.

Columbia Sportswear’s New Campaign & Bud Light’s Football Marketing Efforts

We explore the social media strategy behind the film Oh, Hi!, Columbia Sportswear’s new campaign embracing the unpredictable outdoors, and Bud Light’s football marketing efforts featuring Peyton Manning. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠ [https://www.marketingbrew.com/]⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com [therefill@morningbrew.com]. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠ [https://www.wondercraft.ai/]⁠⁠⁠.