Session 3: Value & the User

Session 7: Orchestration in Practice

We integrate all the analytical instruments onto a single, massively complex case: the Grab super app. We follow Grab’s journey to its first $200 million profit and tackle a high-stakes ethical debate: should your ride-hailing data determine your creditworthiness? #Grab #SuperApp #AIOrchestration #DataEthics #BusinessModelCanvas

Session 6: Experimentation & Learning

The organization that learns fastest wins. We explore how Booking.com runs 25,000 controlled experiments every year, and why the true outcome of an experiment is learning, not the final solution. #Experimentation #LearningCycles #BookingCom #ABTesting #AgileInnovation

Session 5: Governance by Design

We contrast two heavily regulated organizations: Boeing and DBS Bank. Boeing had every governance document imaginable, yet 346 people died because of "Constraint Theater". DBS Bank built enabling "quality governance," generating over SGD 1 billion in AI-driven economic value. #AIGovernance #Boeing737MAX #DBSBank #ConstraintTheater #AIEthics

Session 4: Platforms & Competition

Digital completely rewrites the rules of scale, scope, and speed. Discover why fast-followers consistently win while 47% of first-movers fail, and explore how Shopee uses graduated institutional trust to govern millions of users. #PlatformEconomics #NetworkEffects #Shopee #CompetitiveStrategy

Session 3: Value & the User

How did Nubank build an $81 billion bank by asking a simple question? We break down the difference between "doing things better" and "doing better things" and introduce the AAA Framework to decide when to Automate, Augment, or Amplify human effort. #ValueProposition #Nubank #Fintech #UserCentric #AAAFramework