The Rural Sales Show
He closed a single deal worth $1 billion. Named one of the world's top sales consultants two years running. And he reckons most salespeople are still doing it completely wrong. This week on Rural Sales Success we sit down with Mark Cox. Here's what we get into: → Why modern selling has nothing to do with pitching or persuading → The one question every farmer will ask you - and how NOT to answer it → The 5 traits Mark looks for when hiring salespeople → Why one-day sales training is costing your business more than it saves → How to recover from rejection without losing momentum → The best piece of sales advice Mark has ever been given This is essential listening for anyone in rural sales - and the leaders responsible for them. 0:00 Trailer, Welcome & Intro 7:20 Loving Selling 10:00 Building Curiosity 15:10 Tests & Coaching 24:45 Progress Not Perfection 26:50 Sales Getting Worse? 34:00 Values & Culture 42:58 Training Is Broken 52:40 Value Proposition 55:20 Handling Rejection 57:25 Best Sales Advice Connect with Mark on LinkedIn [https://www.linkedin.com/in/markandrewcox/]. Know more about what he does here [https://www.inthefunnel.com/]. Check out his wonderful book "Learn to Love Selling" on Amazon [https://www.amazon.com/Learn-Love-Selling-Universal-Playbook/dp/1068856513]. +++ Take my new AI rural sales training tool FieldCoach for a 15 day test drive for $1 here [https://www.ruralsalessuccess.com/fieldcoachio-welcome]. No subscriptions or contract. Cancel anytime. Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon here [https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/ref=sr_1_1?crid=1ZEL321UIQK2I&dib=eyJ2IjoiMSJ9.lLi8VZhS_Svbobt8PcDpfQ.uWfTmhqe7wS7sZr7pOrC5RiS5bKyhH1thuq3Lqq_Qlg&dib_tag=se&keywords=365+days+to+rural+sales+mastery&qid=1743449751&sprefix=365+dats+to%2Caps%2C219&sr=8-1]. Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here [https://www.ruralsalessuccess1.com/ebook] [https://www.ruralsalessuccess1.com/ebook]. Connect with or Follow me on LinkedIn. [https://www.linkedin.com/in/stjohncraner/] Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here. [stjohn@agrarian.co.nz,%20toni@agrarian.co.nz,%20april@agrarian.co.nz,%20michelle@agrarian.co.nz?subject=Pls%20add%20me%20to%20your%20rural%20sales%20weekly%20email] To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here. [https://www.facebook.com/groups/285326399207141/] For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here [https://www.ruralsalessuccess1.com/programme-invitation] or for managers with our Rural Sales Manager Mastery™ programme here. [https://www.ruralsalessuccess1.com/rural-sales-manager-mastery-programme-invitation] For more on us, what we do and who we work with: www.ruralsalessuccess.com [https://www.ruralsalessuccess.com/] / www.agrarian.co.nz [https://www.agrarian.co.nz/]
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