The Sales Resistance Podcast is a genuine exploration of the human side of selling
The traditional Sales Call is product centric filled with features dumps, benefit statements, and endless testimonials on how great and impressive you are. The problem? Your prospect doesn't give a damn about you or your product! Seriously, they don't! Why would they? Prospect care about solving their problems and achieving their goals. A feature or benefit or the fact that you are "number 1 in the industry" or are a really nice person doesn't mean squat! Your challenge as a salesperson is to connect the dots between their goals and your product. If you can do that, you have a sale! How do you accomplish this? By listening to the episode of course. Kidding aside. Your success is predicated on research, a curious mind and superior facilitation skills. Listen in to find out the 5 Burning Questions you should be asking before every single Sales Call. Develop a Sales Mindset and your prospects will become customers!
5 episodios
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