Seven Second Leader

Three Billboards Outside....

Jim Villela, billboard expert extraordinaire from Lamar Advertising shares some of the latest information on digital billboards. Like huge smart tv's along the roadway, Jim shares how this technology can lend itself to creating 'SENSE-sational Customer Experiences".

How Do You Show Up?

In this episode, Wes interviews a former boss, Vito Stellato. Together they reminisce stories of where the SENSEsational Customer Experiences seeds were first planted. Vito asks the question, "How Do You Show Up?" and in doing so initiates a conversation about how we can have a huge sensory impact on customers and clients by the way we approach our first contact.

Be Thankful

This week we celebrate Thanksgiving in the United States. Part of creating a SENSEsational Customer Experience is how you show your customers you are THANKFUL for THEM!! Pat Battie of 702RC Raceway in Las Vegas shares with Wes her ideas and methods they use at the track for show gratitude to their customers.

SENSE-sational Event-Calling Experiences

Wes caught up with Heidi Kaufmann, CEO of TK Enterprises at the Rio in Las Vegas. Listen in while Heidi talks about their Telephone Event Marketing Division. She explains how they deliver a SENSE-sational Customer Experience with a focus on telephone calls made from high end retailers to their existing consumers. The calls are designed to drive traffic to in store events for jewelry stores, high end apparel, furniture and other retailers helps drive sales. The work with many high end jewelry brands such as PANDORA, EFFY and JewelPop.

Seven Second Leader

Did you know that non-verbal language accounts for 60% of how we communicate with each other? Guest Irvine Nugent, PhD shares his thoughts about body language, facial expressions and a technique you can do in just seven seconds that will move you towards being the leader that creates SENSE-sational Customer Experiences.