The Showbiz Side Hustle Podcast
Send us Fan Mail [https://www.buzzsprout.com/2386041/fan_mail/new] Know Your Core Values: Build a Business That's Truly You | Episode 84. Link to The Showbiz Side Hustle Handbook: https://ln-k.me/clGQ How do you build a business that truly reflects who you are? In this solo episode, Nicole Louise Geddes breaks down the difference between aspirational values and core values, and explains why understanding yours is the foundation for everything from your personal brand to your marketing and your ideal client. Nicole shares her own core values for both Manic Stage Productions (professionalism, creativity, collaboration, uniqueness, versatility) and PerformaPreneur (encouraging, optimistic, accessible, valuable, relatable), and walks you through a practical exercise to uncover your own 3-5 core values. In this episode you'll learn: The difference between aspirational values and core values Why your values are the missing link between personal brand, visibility and business growth How Nicole uses her core values to guide decisions across two businesses A step-by-step brain dump exercise to discover your own core values How one client's testimonial reflected her values back to her word for word Key Quote: "If you know your values, if you understand where they've come from and where they're taking you, you'll be able to navigate the journey with so much more clarity and ease." This episode is part of a foundation series: Episode 82: Personal Brand Episode 83: Visibility Episode 84: Core Values (this episode) Chapters 0:00 Introduction and series recap 0:49 Why core values matter for your business 1:44 Aspirational values vs core values 2:31 What is a core value? 2:53 Where core values come from 4:14 Your values as an unwavering guide 5:08 Core values as words and feelings 5:39 Values evolve as you grow 7:11 Observe and mirror other people's values 8:03 Nicole's core values: Manic Stage Productions 9:48 Nicole's core values: PerformaPreneur 11:59 Why "relatable" became a new core value 13:32 How many values should you have? 13:55 The brain dump exercise 16:14 The Showbiz Side Hustle Handbook 17:16 Client story: values reflected in a testimonial 19:20 Bringing personal brand, visibility and values together 20:37 Ways to work with Nicole 21:03 Next week: Q&A episode 21:47 Outro and call to action 📕 Buy The Showbiz Side Hustle Handbook: https://ln-k.me/clGQ 🎭 Join our community: https://www.facebook.com/groups/Performerpreneur 📕 Download our free guide - The Dream Big Workbook!: https://ln-k.me/GKCR 🎙️ Listen to the podcast: https://feeds.buzzsprout.com/2386041.rss Connect with Nicole: Facebook: https://www.facebook.com/Performerpreneur Instagram: https://www.instagram.com/performerpreneur Website: https://performerpreneur.co.uk/ #ShowbizSideHustle #PerformerBusiness #CreativeEntrepreneur #performerpreneur
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