The SIP
In this episode, we discuss how public opinion is formed and negotiated in digital media environments, and why many established approaches to studying online discourse fall short. Our guests, Prof. Christian Baden, Dr. Nina Springer, and Prof. Agnieszka Stepinska, introduce the OPINION project, an international COST Action that brings together researchers to rethink public opinion at the intersection of theory, methods, and digital infrastructures. Rather than treating public opinion as an aggregate of individual attitudes, OPINION conceptualizes it as a process of discursive negotiation shaped by platform-specific arenas, sociotechnical logics, and unequal distributions of visibility and voice. The episode explores the theoretical foundations of this approach, as well as the collaborative challenges and possibilities of building interdisciplinary, multilingual research networks in the digital age.
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