The Skincarma® Pod
One of the most interesting questions in beauty right now isn’t which ingredient is trending — it’s who decides what becomes a trend in the first place. In an industry flooded with marketing claims, ingredient buzzwords, social media hype, and now AI-generated content, separating signal from noise has never been more difficult. But beneath every launch, every trend, and every positioning strategy lies something much less glamorous — data. In this episode of this Skincarma Pod, Carmine sits down with Monieka Bos, co-founder of SKINSKOOL Beauty [https://skinskoolbeauty.com] and CosmeticIQ [https://cosmetic-iq.com], to explore the growing role of data intelligence in modern beauty. Drawing from a proprietary database of more than 60,000 beauty products and years of human-verified ingredient tracking, Monieka offers a rare behind-the-scenes look at how brands monitor competitors, identify opportunities, track ingredient adoption, and navigate an increasingly crowded marketplace. Together, they discuss the difference between clean data and AI, why ingredient trends like exosomes, PDRN, and NAD+ often become more complicated than their marketing suggests, and how brands balance innovation, positioning, and transparency in a market where thousands of products launch every year. Along the way, they explore what consumers actually care about, why some ingredients become enduring successes while others quickly disappear, and whether greater transparency is truly improving the beauty industry. In this episode, you’ll learn: How Monieka Bos went from practicing law to building SKINSKOOL Beauty and CosmeticIQ; Why AI is only as powerful as the quality of the data behind it; How brands use data to identify ingredient trends, benchmark competitors, and refine product positioning; Why ingredients like exosomes, PDRN, and NAD+ are generating so much attention right now; The difference between marketing ingredients and meaningful formulation choices; How beauty companies track competitors — and why many still rely on surprisingly manual methods; Why transparency remains one of beauty’s most complicated and misunderstood topics; And, what separates brands that succeed from those that quickly disappear. Key Takeaway The future of beauty won’t belong to the brands with the loudest marketing claims — it will belong to the brands that can combine data, insight, creativity, and trust. As AI accelerates the pace of information, clean data and human judgment may become more valuable than ever. Connect with Monieka on LinkedIn here [https://www.linkedin.com/in/moniekabos/] and on Instagram at @moniekamaria [https://www.instagram.com/moniekamaria?igsh=NTc4MTIwNjQ2YQ==]. Explore Skinskool on Instagram at @skinskool [https://www.instagram.com/skinskool?igsh=NTc4MTIwNjQ2YQ==] and discover Skinskool’s Beauty Alternatives Finder at skinskoolbeauty.com [https://skinskoolbeauty.com/] — Follow Skincarma on Instagram [https://www.instagram.com/skincarma?igsh=d2JmemE3aXo0a3Fw&utm_source=qr] and on TikTok [https://www.tiktok.com/@skincarma?_t=ZT-8ubN2Gvz7xS&_r=1]. Catch product reviews of Carmine’s top picks of the best skincare on the Skincarma Blog. [http://www.skincarma.com] You can also connect with Carmine on Substack [https://skincarma.substack.com/podcast] and LinkedIn [https://www.linkedin.com/in/carminemontalto/] – and explore his extensive work in beauty on the Carmine Montalto INK website here [https://www.cminknyc.com]. If you enjoyed this episode, please subscribe, rate and/or leave a review on Apple Podcasts, [https://podcasts.apple.com/us/podcast/the-skincarma-pod/id1793186495] Substack [https://skincarma.substack.com/podcast], or Spotify [https://youtube.com/playlist?list=PL7bGZdDAmYChhO1-WsRyu26PVGe9WFToy&si=H9AqKo1fDbAiToeA] to help Carmine reach more curious listeners. Product links: Skinskool Beauty Alternative Finder [https://skinskoolbeauty.com] Skinskool Excellence Award Winners [https://skinskoolbeauty.com/discover/match-excellence] Product reviews on the Skincarma Blog: Explore the Best Sunscreens for Face here [https://www.skincarmanyc.com/best-sunscreens-for-face]. Explore the Best Retinol Face Creams and Serums here [https://www.skincarmanyc.com/best-retinol-face-creams-and-serums]. Explore the Best Vitamin C Serums here [https://www.skincarmanyc.com/best-vitamin-c-serums-for-face]. Explore the Best Niacinamide Serums here [https://www.skincarmanyc.com/best-brightening-serums-for-face-1]. Explore the Best Acne Treatments here [https://www.skincarmanyc.com/best-acne-treatments]. Explore the Best Anti-Aging Creams and Serums here [https://www.skincarmanyc.com/best-anti-aging-creams-and-serums]. Explore the Best Face Creams for Dry Skin here [https://www.skincarmanyc.com/best-face-creams-dry-skin]. Explore the Best Face Creams for Oily Skin here [https://www.skincarmanyc.com/best-face-creams-oily-skin]. The Skincarma® Pod is where indie beauty meets fearless curiosity. Hosted by Carmine, his podcast pulls back the curtain on the beauty industry with sharp insights, candid interviews, and a healthy dose of irreverence. From deep dives into ingredient science to raw conversations with dermatologists, brand founders, and industry insiders, each episode is a no-BS exploration of what really matters in skincare: how to attain and maintain healthy skin. If you’re obsessed with products, passionate about transparency, and love calling out hype, this is the place to learn, question, and glow smarter. The Skincarma® Blog is written and curated by skinfluencer, skincare junkie and Brooklyn writer Carmine Montalto. With 25 years of expertise in beauty across every category, Carmine has helped build multiple consumer brands from the ground up. He’s named 100s of skincare, haircare & makeup products – some of which are probably in your bathroom cabinet right now! And, he’s tested 1,000s of products, the best of which can be found reviewed on his blog at skincarma.com. [https://www.skincarmanyc.com] With the right skincare routine including sunscreen...You CAN change your skin’s destiny!™ Get full access to Skincarma® at skincarma.substack.com/subscribe [https://skincarma.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]
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