The Ultimate Guide to Understanding Marketing KPIs (Key Performance Indicator)

NZREC 2026: The Marketing Strategy That Sold Out The New Zealand Real Estate Conference

How do you sell out a major conference a whole month before it starts? In this video, I’m walking you through the exact event marketing strategy we used to make the New Zealand Real Estate Conference (NZREC) their biggest year in history! If you want to know how to promote an event in 2026, scale your ticket sales, and leverage multi-channel marketing, this breakdown is for you. 📈 BOOK A FREE CONSULTATION WITH US: Want us to build and execute a winning marketing strategy for your business or next event? Book a free consultation with our team here: 👉 https://www.socialgeeks.com.au/links [https://www.socialgeeks.com.au/links] We have handled the full marketing for NZREC over the last three years, building their foundation and scaling their reach. In this episode, I pull back the curtain on exactly what is working right now in 2026, including: * High-converting web design and sales systems * Advanced email marketing & SEO strategies * Google and Facebook Ads setups A sneak peek into our results using the brand-new ChatGPT Ads in New Zealand! Chapters: 0:00 - How We Sold Out NZREC Early 1:15 - The Core Event Marketing Strategy 2:30 - Website, SEO, and Email Infrastructure 4:00 - Scaling with Paid Ads (Meta & Google) 5:45 - Testing the New ChatGPT Ads in 2026 7:15 - Book a Free Strategy Consultation Connect with Social Geeks online: Website: https://www.socialgeeks.com.au [https://www.socialgeeks.com.au] #EventMarketing #MarketingStrategy2026 #HowToPromoteAnEvent #NZREC #RealEstateMarketing #ChatGPTAds #DigitalMarketingAgency

HighLevel AI Studio Tutorial: Build a Landing Page in 10 Minutes

Can AI really build a landing page in 10 minutes? In this tutorial, I put HighLevel's new AI Studio to the test with a real client project that needed to be launched fast. From a simple client brief, we'll use AI to generate a landing page, connect forms to the CRM, set up automations, and create a complete lead capture system in a fraction of the time it would normally take. Along the way, I'll show you how to write better prompts, connect AI-generated forms to HighLevel workflows, trigger notifications, and automate your follow-up process so leads don't fall through the cracks. Timestamps: 00:00 Intro to AI Studio 00:34 Build a Better Prompt 01:30 Review Client Requirements 01:52 Generate the Landing Page02:58 Publish and Go Live 03:36 Add Success Page Updates04:09 Test the Form Flow 04:35 Connect Forms to CRM 05:20 Create Workflow Automation 06:16 External Tracking Events Setup 07:21 Wrap Up and Next Steps

The Ultimate Guide to Understanding Marketing KPIs (Key Performance Indicator)

Confused by marketing jargon like CTR, CPC, ROAS, impressions, reach, CPM, and CPA? You’re not alone 🤯 In this episode, we break down the most important digital marketing KPIs in plain English so you can finally understand what’s working in your marketing and what’s just vanity metrics. Because great marketing isn’t just about getting more views or clicks. It’s about understanding how awareness, engagement, and conversions work together to drive real business growth. If your marketing reports feel like reading alien language, this episode is your geeky survival guide. Timestamps: 00:00 Marketing Jargon 00:27 What Is a KPI 00:38 Funnel Stages Overview 01:43 Awareness KPIs Explained 02:04 Impressions Reach Traffic 04:20 CPM And Costs 05:14 Engagement Middle Funnel 06:23 CTR And Engagement Signals 07:53 Sales Bottom Funnel KPIs 09:18 Hard Vs Soft Conversions 10:52 Why Full Funnel Matters 12:21 Content Mix Breakdown 14:46 Wrap Up

Your Content Feels Chaotic? Fix It With This 5 Step System - Content Operations

Feel like your content is all over the place? You’re not alone. Most businesses are stuck guessing what to post next, chasing trends, and hoping something sticks In this episode, we break down Content Operations (Content Ops). A simple 5-phase system to bring structure, clarity, and actual results to your marketing. Think of your business like a restaurant 🍽️If your menu is confusing and your kitchen is chaotic, customers won’t stick around. Content is the same. This is how you go from “random posting” to a repeatable growth system 💡 If you want help building your content system, book a free strategy session below. https://socialgeeks.com.au/links Timestamps: 00:00 Content Chaos Intro 00:21 Restaurant Analogy Setup 01:03 Five Phase Overview 02:54 Phase One Strategy 04:17 Research Tools and Personas 06:21 Content Pillars Framework 06:56 Phase Two Planning 09:30 Phase Three Production 13:43 Phase Four Publishing 15:59 Phase Five Data Review 20:42 Agency Offer and Wrap

Could Your Business Survive a Digital Disaster: Secure Your Online Assets Today

Can your agency lock you out of your own business? Most business owners don’t realise it’s possible until it happens. In this video, Kyle breaks down real cases where businesses lost access to their website, ads, and digital assets—and shows you how to protect what you’ve built. Take control before someone else does: own your accounts, your data, and your online presence. Don’t wait until it’s too late—check your access today and secure your digital assets. Timestamps: 00:00 Agency Horror Story 00:45 Why You Must Own Access 01:36 Another Lockout Example 02:17 Asset Checklist Overview 02:36 Secure Your Domain 03:39 Use Cloudflare for DNS 05:43 Control Hosting and Email 09:41 WordPress Admin Backdoors 10:36 Protect Social Accounts 11:54 Own Your Google Stack 13:58 No Ransom or IP Claims 15:51 Wrap Up