The Source - From The Brand Behind The Brands
Welcome back to The Source Podcast, your inside look at the world of nutraceutical supplements. In this special episode, host Maria Pavlidou reports live from Barcelona, fresh off the show floor of Vitafoods Europe 2026. Joined by Heather Granato, strategic marketing consultant and nutraceutical industry expert, the conversation unpacks the trends, innovations, and conversations that defined this year's show — from what's maturing into mainstream to what's already overhyped. Together, they explore the rise of longevity as a durable category, the explosive variety of new delivery formats reshaping the market, the growing weight of clinical science on the show floor, and the categories brands should be watching — and questioning — in the next 12 to 24 months. Designed for brands, industry professionals, and anyone following the future of health and nutrition, this episode offers a sharp, honest read of where the nutraceutical industry stands in 2026. 👉 Subscribe and follow the series for more conversations with industry experts, practical insights, and a closer look behind the scenes of the nutraceutical world. 🔗 Get to know more – visit our website [https://www.sirio-europe.com] Follow us on LinkedIn, Instagram [https://www.instagram.com/sirio_europe/]and YouTube [https://www.youtube.com/@SIRIOEurope]
7 episodios
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