Does all this ESG ‘stuff’ really matter to consumers?

How TrustFord are leading the transition to a greener future ft. Julia Greenhough

We're delighted to welcome Julia Greenhough, the Marketing Director at TrustFord. Julia brings a wealth of experience from high street giants like Virgin Records and Argos, where she honed her skills in branding, customer journey development, and multi-channel marketing. Now at the forefront of automotive retail, she's driving innovation in how TrustFord connects with customers in a rapidly changing landscape. Her perspective on bridging retail best practices with the unique demands of the automotive industry is a must-hear.

Giving your dealership a sustainable advantage ft. Imran Khan, Plugyy

We're delighted to chat with Imran Khan in this episode, co-founder and Operations Director at Plugyy. Imran has worked in the renewable energy industry for over 15 years. In his previous role, he worked as a consultant for Marubeni, heading up the EV Charging and Vehicle 2 Grid innovation start up and supporting businesses in the UK and Europe with their E-Mobility and Net-Zero decarbonisation journey. Previously, Imran was the owner of an EPC company, delivering turnkey solutions in solar PV, heat pumps, solar thermal and M&E projects for businesses and public sector organisations.

Trailblazing the transition to EV's through transparency and education. Featuring Estelle Miller, Co-Founder, EV Experts

Transport accounts for about 26% of the UK’s total greenhouse gas emissions, with over half of these emissions coming from cars. The transition to EV's represents not only the single biggest consumer impact opportunity for a carbon neutral future but, also, an opportunity to change the way cars are sold. Estelle Miller is the co-founder and director of EV Experts, an independent electric vehicle dealership based in Guildford, Surrey. She launched the business in 2017 with her husband, Martin Miller, after experiencing how difficult it was to find reliable information and quality used EVs. With a background in law and environmental advocacy, Estelle brings a customer-focused and sustainability-driven approach to the business, helping buyers make informed decisions about switching to electric vehicles. Under her leadership, EV Experts has earned multiple industry accolades, including multiple “Used EV Dealer of the Year” awards and most recently Estelle won Car Dealer Magazine’s “Dealers’ Dealer of the Year” recognising the work she has done to support the industry as a whole. She is a vocal advocate for better government policy on EVs and works to dispel common myths about electric car ownership, emphasising transparency and education throughout the customer journey.

Does all this ESG ‘stuff’ really matter to consumers?

With 15m visitors per month across the Carwow Group's portfolio of brands, we're sat on a wealth of insightful consumer data. So to kick off this podcast series, we’ve invited our amazing Head of Research, Sarah Blewett, to join us and share her findings. Sarah was employee #7 at Carwow, and so her 10+ year journey has seen Carwow through all stages. She’s been on the front line with our customers since day one, so has some of the best understanding in the whole industry of how consumer’s attitudes and behaviours have shifted over the last 10 years. But when it comes to "ESG" do these things really matter to customers? Let's find out.