Being a pioneer for a new category, with Chris Fung

Spotting a gap in the market, with Simon Wright from Hawkes Cider

It’s the last episode of The Spectacular Marketing Podcast and we couldn’t end it on a better note than with cider entrepreneur/merchant/hawker, Simon Wright.   We cover:   * Pivoting from ginger beer * What to do when people start leaving apples on your doorstep * Tales from corporate working * Spotting a gap for craft cider in London * Working with Brewdog * How cider is like wine * Protecting and investing in yourself with trademarks * Having patience * Not starting something with the sole intent to sell it   *mic drop*   SIMON WRIGHT   Starting Hawkes in 2013, with nothing more than a tiny London kitchen and a hell of an idea; Simon soon found his flagship product of Ginger Beer in hot demand across the city. Not content with just making, selling and even delivering his Ginger Beer around the capital, Simon’s ambition set him upon the world of Cider, the category that craft forgot. Now heading up a 15 strong team across sales, production, marketing and Hawkes very own Taproom/Cidery (on the Bermondsey beer mile no less) Simon works closely with Head Cider Maker Roberto, to create cider with a singular purpose in mind: To show the world the vast depth of our wonderful drink and unlock the potential behind it.   FOLLOW US:   SIMON / HAWKES https://www.instagram.com/wearehawkes/ [https://www.instagram.com/wearehawkes/] https://twitter.com/wearehawkes [https://twitter.com/wearehawkes] https://www.facebook.com/wearehawkes [https://www.facebook.com/wearehawkes]         WE ARE Spectacular⠀   https://twitter.com/spectacularchat [https://twitter.com/spectacularchat]     https://www.instagram.com/spectacularchat [https://www.instagram.com/spectacularchat]  https://www.linkedin.com/company/spectacular-marketing-limited [https://www.linkedin.com/company/spectacular-marketing-limited]  Spectacular people creating Spectacular:Branding.Marketing.Digital.Content. Social. If your brand needs help with any of these things, please get in touch…kate@wearespectacular.com | 020 7436 0616

Being a pioneer for a new category, with Chris Fung

We’re delighted to have the Chris Fung, ex CEO of Crussh, and his wealth of experience on the podcast this week. We cover:   * Being undercover boss * Waiting for the market to come to you * Overseeing 30+ launches * Sticking to your principles and brand values * Serving royalty * Food tech scene * Delivery market challenges LINKS:   An article on the Future of Hospitality and Dining on LinkedIn: https://www.linkedin.com/pulse/future-hospitality-dining-chris-fung/   A piece on the Crussh experience and foodtech from the IoD - https://www.iod.com/ingoodcompany/article/my-story-chris-fung   CHRIS FUNG   Christopher Fung is the former CEO of Crussh Fit Food & Juice Bars and now a NED/Board Advisor/Investor in a number of disruptive high-growth potential Food/FoodTech and Ed/EdTech businesses.   He has a wide-ranging background spanning from working at consulting firm Bain & Co across the Sydney, Stockholm and London offices and having previously studied Manufacturing Engineering and Industrial Design.   Having led Crussh for over 13 yrs, Chris is giving back by sharing his experience with the next generation of entrepreneurs and is involved in a number of businesses from Music Tech for restaurants, Healthy pot noodles & Smart Vending machines, to customer engagement tech for hospitality and retail amongst other things!   Ex-CEO || Crussh – Fit Food & Juice Bars Board Advisor || Ambie – Effortlessly Managed Music for Business Board Advisor || Cheerfy – Personalising Everyday Customer Experiences Board Advisor || Feedr – Great Food for the Office Board Advisor || Mr Lee’s Pure Foods – Award Winning Healthy Cup Noodles Board Advisor || Nutrifix – Find Your Healthy Nutrition App Board Advisor || Pasta Evangelists – Restaurant Quality Pasta Delivered Fresh to your Door Board Advisor || Real Good Ketchup – Taking Sugar off the Table Venture Partner || Emerge Education – Yoto – A Clever Speaker Empowering Children Through Play External Council Member || University of Gloucestershire FOLLOW US:   CHRIS Twitter: https://twitter.com/_ChrisFung       Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark https://twitter.com/spectacularchat    https://www.instagram.com/spectacularmark/ https://www.linkedin.com/in/markmcculloch/       Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

Harness the power of guest Wi-Fi with Julian Ross, Wireless Social

We’ve got an information-packed hour this week with Julian Ross from Wireless Social. We cover: * 36 things you can find out about someone when they log in to your Wi-Fi through Facebook * How your Wi-Fi can help you test the effectiveness of your a-board * Having more data than you know what to do with * Increasing your TripAdvisor rating * Why GDPR is good for business   JULIAN ROSS A passionate entrepreneur, Julian is the CEO of Wireless Social, a provider of Wi-Fi and guest analytics solutions for the hospitality sector. Julian’s career began as Audit & Accounts Manager with Josolyne & Co Chartered Accountants & Business Advisers in Cheshire, followed by 8 years as Account Manager at ntl:Telewest. Colleagues past and present testify to Julian’s unique vision, his exceptional interpersonal skills, tremendous energy, and his ability to bring new ideas to the market. Julian set up Wireless Social in 2013. Today the company has over 3,500 hospitality customers and in excess of 11 million active users of its social Wi-Fi service in the UK. FOLLOW US: Julian Website: www.wireless-social.com LinkedIn: https://www.linkedin.com/in/julian-ross-48b8899/ WE ARE Spectacular ⠀    twitter.com/spectacularchat      www.instagram.com/spectacularchat   www.linkedin.com/company/spectacu…arketing-limited Spectacular people creating Spectacular: Branding. Marketing. Digital. Content.  Social. If your brand needs help with any of these things, please get in touch… kate@wearespectacular.com | 020 7436 0616

How food can inspire, with Carolyn Ball

This week we talk to Carolyn Ball about how food became a trusted friend that ‘spoke’ when she couldn’t. An ally during postnatal depression and an experience that has shaped her perspective on the foodservice industry, and on selling as a profession within it.   We also cover B2B marketing and how businesses can leverage their food offering to reward and attract employees.   LINKS:   Recommended reads – a mix of science, spirit, sales and cultural inspiration.   Gastrophysics: The New Science of Eating by Prof Charles Spence https://www.amazon.co.uk/dp/0241977746/ref=cm_sw_r_tw_dp_U_x_L8DwCb0YA20EF [https://www.amazon.co.uk/dp/0241977746/ref=cm_sw_r_tw_dp_U_x_L8DwCb0YA20EF] GROW: How Ideals Power Growth and Profit at the World's Greatest Companies by Jim Stengel https://www.amazon.co.uk/dp/0753540665/ref=cm_sw_r_tw_dp_U_x_s8DwCbKZKFKAV [https://www.amazon.co.uk/dp/0753540665/ref=cm_sw_r_tw_dp_U_x_s8DwCbKZKFKAV] Buffett's Bites: The Essential Investor's Guide to Warren Buffett's Shareholder Letters  by LJ Rittenhouse https://www.amazon.co.uk/dp/007182328X/ref=cm_sw_em_r_mt_dp_U_Y7DwCbH67BHPS [https://www.amazon.co.uk/dp/007182328X/ref=cm_sw_em_r_mt_dp_U_Y7DwCbH67BHPS] The Book of Joy: Lasting Happiness in a Changing World by Nobel Peace Prize Laureates Tenzin Gyatso, the 14th Dalai Lama, and Archbishop Desmond Tutu https://www.amazon.co.uk/dp/0735207151/ref=cm_sw_r_tw_dp_U_x_o7DwCbCW4TX8N [https://www.amazon.co.uk/dp/0735207151/ref=cm_sw_r_tw_dp_U_x_o7DwCbCW4TX8N] Subscribe to The Week, buy The Spectator regularly and really look forward to the FT Weekend - particularly for its ‘Notes from a Digital Bunker’ section.   Recommended podcasts: TED Talks Daily The Guilty Feminist The GaryVee Audio Experience Live Brave with Margie Warrell   I’d also highly recommend Mark Pitcher’s Smash The Box You Tube channel and the ‘Insight Timer’ app. I *try* (!) to meditate daily with guided sessions, which you can listen to for free. There are some great courses available too - I’ve just finished an excellent one by Lisa Abramson (£4.99 for 10 days). CAROLYN BALL Carolyn, Sales Director at Gather & Gather, has become obsessed by finding out more about how food can ‘speak’ for us - to everyone we care about; how it can *really* contribute to our teams and our customers. Without whom the whole thing folds. Through listening, reading, researching, eating (!) and meeting, she’s developed a hybrid and unorthodox sort of perspective - on the future of food as a different kind of ‘heritage industry’....Her real passion is to hunt for yesterday’s magic and explore tomorrow’s theories; figuring out how we can translate them today. Having transcribed 15th Century recipes and interviewed many an interesting soul for a couple of news desks, Caroline has always seen food as one of the world’s greatest vehicles for communication and revelation. FOLLOW US:   Carolyn https://www.linkedin.com/in/carolyn-ball-7969135a/ [https://www.linkedin.com/in/carolyn-ball-7969135a/]   Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark [https://twitter.com/spectacularmark] https://twitter.com/spectacularchat [https://twitter.com/spectacularchat]    https://www.instagram.com/spectacularmark/ [https://www.instagram.com/spectacularmark/] https://www.linkedin.com/in/markmcculloch/ [https://www.linkedin.com/in/markmcculloch/]       Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

Win at PR and stand out from the crowd, with Alan Twigg , Way To Blue

Get ready for a lesson from ideas machine Alan Twigg - everything from how to brief, how to pitch and how to go viral online and be talked about in everyday conversation.   LINKS: A recent article from Alan: https://www.thedrum.com/opinion/2018/10/05/the-future-can-wait-let-s-sort-the-present-first [https://www.thedrum.com/opinion/2018/10/05/the-future-can-wait-let-s-sort-the-present-first] Flying sushi : https://www.youtube.com/watch?v=y9RKXO1rr7g [https://www.youtube.com/watch?v=y9RKXO1rr7g]   Pizza selfies : https://www.dominos.co.uk/blog/pizza-selfie-ultimate-wedding-gift/ [https://www.dominos.co.uk/blog/pizza-selfie-ultimate-wedding-gift/]   Corona wave of waste : https://www.campaignlive.co.uk/article/corona-wave-waste-wieden-kennedy-amsterdam/1484584 [https://www.campaignlive.co.uk/article/corona-wave-waste-wieden-kennedy-amsterdam/1484584]   Brewdog No Label : https://www.brewdog.com/lowdown/blog/no-label [https://www.brewdog.com/lowdown/blog/no-label] Paddy Power's Hollywood Sign: https://en.wikipedia.org/wiki/Paddy_Power_Cleeve_Hill_Sign [https://en.wikipedia.org/wiki/Paddy_Power_Cleeve_Hill_Sign]   ALAN TWIGG As Global Head of Consumer at integrated comms agency Way To Blue, I take a lead role in building holistic creative campaigns for clients across paid, earned and owned channels. Campaigns that embrace PR, advertising, social, digital and influencer communications. We are potent storytellers at heart - bloody good ones at that and we create all our own social content and editorial assets to bring those stories to vivid life in a compelling way. Current clients range from Red Bull, Expedia and InterContinental Hotels Group to Hamleys, Nickelodeon and the gorgeous cognac Camus. Lots of awards over the years, but most importantly I have learned lots and still do every day.   Some notable clients over the years for various reasons - Waterstone's, Hamleys, UEFA Champion's League, YO! Sushi, Dominos, Highland Park single malt, Harper Collins, The National Lottery, Bombardier, Continental Tyres, M & S, Glenfiddich, The Balvenie, Grants, Nintendo, Dairylea, Marriott Hotels, Peroni, plus the other 398...sorry, 399 I've worked on in the past....and sorry for those I haven't mentioned - I loved every one - well apart from npower! FOLLOW US:   Alan / Way To Blue LinkedIn: https://www.linkedin.com/feed [https://www.linkedin.com/feed] / Twitter: https://twitter.com/twiggasaurous [https://twitter.com/twiggasaurous] Facebook: https://www.facebook.com/alan.twigg.1 [https://www.facebook.com/alan.twigg.1] Website: https://www.waytoblue.com/ [https://www.waytoblue.com/]     Mark / WE ARE Spectacular⠀  https://twitter.com/spectacularmark [https://twitter.com/spectacularmark] https://twitter.com/spectacularchat [https://twitter.com/spectacularchat]    https://www.instagram.com/spectacularmark/ [https://www.instagram.com/spectacularmark/] https://www.linkedin.com/in/markmcculloch/ [https://www.linkedin.com/in/markmcculloch/]       Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com