S1:E3 Market Segmentation

S1:E5 Oversell Strategy

In part two of our interview, we continue the deep dive into cancellations with Daniel Foreman and Connor Vanderholm as they explore effective oversell strategies. Learn how to confidently oversell rooms to ensure full occupancy, even with last-minute cancellations. This episode equips you with best practices for setting oversell limits, managing guest expectations, and balancing the risks and rewards of overbooking, ensuring you can maintain high occupancy rates without compromising customer satisfaction. To follow along with this episode on the blog, go to www.mylighthouse.com/podcast [https://www.mylighthouse.com/resources/podcast/the-art-of-the-sellout-oversell-strategy?utm_campaign=web-cnt-podcast-2024-en&utm_source=wistia&utm_medium=audio]. Request your personalized demo of the Lighthouse commercial platform at www.mylighthouse.com/podcastdemo [https://www.mylighthouse.com/lp/request-demo-podcast?utm_campaign=web-cnt-podcast-2024-en&utm_source=wistia&utm_medium=audio].

S1:E4 Cancellations

In the first part of this two-part series on cancellations, Daniel Foreman and Connor Vanderholm tackle the challenges and opportunities cancellations present. Learn how to predict and manage cancellations, turning potential setbacks into opportunities for higher revenue. This episode provides the strategies and tools needed to accurately forecast cancellations and implement overbooking strategies that keep your occupancy and revenue on track. To follow along with this episode on the blog, go to www.mylighthouse.com/podcast [https://www.mylighthouse.com/resources/podcast/the-art-of-the-sellout-cancellations?utm_campaign=web-cnt-podcast-2024-en&utm_source=wistia&utm_medium=audio]. Request your personalized demo of the Lighthouse commercial platform at www.mylighthouse.com/podcastdemo [https://www.mylighthouse.com/lp/request-demo-podcast?utm_campaign=web-cnt-podcast-2024-en&utm_source=wistia&utm_medium=audio].

S1:E3 Market Segmentation

Daniel Foreman, alongside Nick Larsen and Kim Welch from Schulte Hospitality, explores the art and science of market segmentation. Discover the importance of identifying and targeting distinct guest segments to refine your booking strategies. This episode guides you through balancing your market mix, tailoring offerings, and driving higher revenue through strategic segmentation, empowering you to make decisions that enhance your market positioning. To follow along with this episode on the blog, go to www.mylighthouse.com/podcast [https://www.mylighthouse.com/resources/podcast/the-art-of-the-sellout-market-segmentation?utm_campaign=web-cnt-podcast-2024-en&utm_source=wistia&utm_medium=audio]. Request your personalized demo of the Lighthouse commercial platform at www.mylighthouse.com/podcastdemo [https://www.mylighthouse.com/lp/request-demo-podcast?utm_campaign=web-cnt-podcast-2024-en&utm_source=wistia&utm_medium=audio].

S1:E2 Rate Evolution

Dive into the complexities of rate evolution with Daniel Foreman and Brandon Burtis from Pacifica Hotels. This episode demystifies dynamic pricing strategies, showcasing how adjusting room rates in real-time can drive significant revenue growth. With practical scenarios, you’ll learn how to set and modify rates to stay competitive and maximize profits, turning rate management into a powerful tool for success. To follow along with this episode on the blog, go to www.mylighthouse.com/podcast [https://www.mylighthouse.com/resources/podcast/the-art-of-the-sellout-rate-evolution?utm_campaign=web-cnt-podcast-2024-en&utm_source=wistia&utm_medium=audio]. Request your personalized demo of the Lighthouse commercial platform at www.mylighthouse.com/podcastdemo [https://www.mylighthouse.com/lp/request-demo-podcast?utm_campaign=web-cnt-podcast-2024-en&utm_source=wistia&utm_medium=audio].

S1:E1 Demand Drivers & The Booking Curve

Join Daniel Foreman and Jeff Eskew from Lighthouse's Revenue Strategy Services team as they unravel the critical role of demand drivers in shaping the booking curve. Through compelling real-world examples, including a high-stakes college football game night and a routine midweek sellout, this episode reveals how to harness demand factors to optimize occupancy and revenue. Transform your approach to booking strategies with insights that empower you to make informed, data-driven decisions. To follow along with this episode on the blog, go to www.mylighthouse.com/podcast [https://www.mylighthouse.com/resources/blog/the-art-of-the-sellout-demand-drivers-and-the-booking-curve?utm_campaign=web-cnt-podcast-2024-en&utm_source=wistia&utm_medium=audio]. Request your personalized demo of the Lighthouse commercial platform at www.mylighthouse.com/podcastdemo [https://www.mylighthouse.com/lp/request-demo-podcast?utm_campaign=web-cnt-podcast-2024-en&utm_source=wistia&utm_medium=audio].