He Went from Corporate Finance to Exposing the Fitness Industry's Biggest Trends - Jake Heyen

The Future of Clean Caffeine with Richard Mumby, CEO of Wip Energy

What if you could get all the energy of a pre-workout or energy drink — without the bloat, the bubbles, or the $6 price tag? Richard Mumby, CEO of Wip Energy, is betting the answer fits in the palm of your hand. In this episode of the Strong New York Podcast, host Kenny Santucci sits down with Richard to break down why Wip's clean caffeine pouches are disrupting a multi-billion dollar industry — and why 85% of Americans who already consume caffeine daily are ready for something smarter. In this episode, we cover: - Why energy drinks are losing ground to caffeine pouches — and what makes the pouch delivery system so effective - The truth about caffeine: how much is too much, and why it's one of the most studied and beneficial ingredients in the world - How Wip went from a 2-year stealth formulation phase to hitting 10,000+ retail doors (Wawa, Murphy's, Quick Trip, and more) - The CEO's journey from Wall Street finance to leading a next-gen consumer brand - Why your mindset matters as much as your macros — and the powerful lesson Richard learned watching his 83-year-old father give himself a pep talk - The untapped consumer: why Wip isn't just for gym-goers, but for everyone hustling through a demanding day Plus: Richard and Kenny talk about the upcoming Strong New York event (September 26th at The Glass House), influencer marketing strategy, festival season, and what's next for Wip. CONNECT: Follow Richard:  @rpmumby Follow Wip Energy:  @wipenergy Follow Kenny: @kennysantucci Follow Strong New York: @strongnewyork This episode is sponsored by Celsius, the energy drink that fuels every Strong New York workout. Visit @celsiusofficial on Instagram to see all of their new flavors! This episode is sponsored by Marek Health. Optimize your hormones, recovery, and performance. by visiting marekhealth.com. Use code KENNY at checkout for  10% Marek Diagnostics, Supplements and the Marek Health Guided Optimization signup.

The Man Who Invented Personal Training: Body by Jake

This week, Kenny sits down with Jake Steinfeld — the man who literally invented the personal training industry. Jake opens up about losing his home in the LA Palisades fire, why he still trains at 4:15am every single day, turning down Nike before they created "Just Do It," and the anonymous poem that shaped his entire life philosophy from age 14. From posing with the Village People to doing stunt work as The Incredible Hulk, from Cold Calls in Hollywood to building a fitness empire seen in 90+ countries — this episode is a masterclass in betting on yourself when nobody else will. In This Episode: * How Jake created personal training as a profession (there was no blueprint) * The steroid decision at 19 that changed everything * Losing his home in the Palisades fire & what he grabbed on the way out * Why he turned down Nike's offer to buy "Don't Quit" * GLP-1s, fitness culture, and what the industry gets wrong * The mindset behind never missing a workout — ever * Body by Jake Radio & what's coming next CONNECT: Follow Jake: @bodybyjake Follow Kenny: @kennysantucci Follow Strong New York: @strongnewyork This episode is sponsored by Celsius, the energy drink that fuels every Strong New York workout. Visit @celsiusofficial on Instagram to see all of their new flavors! This episode is sponsored by Marek Health. Optimize your hormones, recovery, and performance. by visiting marekhealth.com. Use code KENNY at checkout for  10% Marek Diagnostics, Supplements and the Marek Health Guided Optimization signup.

He Went from Corporate Finance to Exposing the Fitness Industry's Biggest Trends - Jake Heyen

This week Kenny Santucci sits down with Jake Heyen — the fitness industry analyst and founder of Wellworthy who blew up on Instagram by delivering no-BS, news-style breakdowns of the brands, events, and trends shaping health and fitness culture. Jake shares the full story: from studying finance and statistics in college, to building a workout subscription platform during COVID, to joining Playbook as Director of Operations — and ultimately growing one of the most trusted voices in the fitness media space. In this episode, we get into: * How Jake built his audience from zero with a completely different content style * Why he almost quit before realizing it was actually working * The brands he thinks are absolutely crushing it right now  * His take on the biggest fitness trends: community gyms, HYROX-style events, home health tech, and the rise of strength culture for women * Why he turned down every podcast — until this one Whether you're a fitness entrepreneur, creator, or just obsessed with the industry, this episode is packed with real insight from someone who's been behind the curtain. CONNECT: Follow Jake: @jakeheyen Follow Kenny: @kennysantucci Follow Strong New York: @strongnewyork This episode is sponsored by Celsius, the energy drink that fuels every Strong New York workout. Visit @celsiusofficial on Instagram to see all of their new flavors! This episode is sponsored by Marek Health. Optimize your hormones, recovery, and performance. by visiting marekhealth.com. Use code KENNY at checkout for  10% Marek Diagnostics, Supplements and the Marek Health Guided Optimization signup.

The Man Who Wants to Change Sports Forever - Christian Angermayer, Founder of the Enhanced Games

On this special bonus episode of the Strong New York Podcast, Kenny sits down with Christian Angermayer, founder of the Enhanced Games — a new global sports competition that recently made its debut in Las Vegas, where elite athletes pushed the limits of human performance and are openly encouraged to use performance-enhancing drugs under medical supervision. Christian is a billionaire biotech investor and one of the loudest voices advocating for the future of human performance and psychedelic medicine. In this episode, we get into ALL of it: - How one dinner conversation in 2014 completely changed his life — and may have changed the world — after his first psychedelic experience - The truth about performance-enhancing drugs, medical supervision, and why athletes deserve the right to compete enhanced - Why the Enhanced Games is paying athletes MORE than they've ever made — and what that says about the broken Olympic model - The real science behind peptides, hormone therapy, and what "enhancement" actually means - The truth about money, purpose, and why the narrative that rich people are evil is destroying society - The double standard that NOBODY in the media is talking about in the wake of the Enhanced Games Christian doesn't hold back. This is one of the most thought-provoking conversations we've had on the podcast.

From #1 Ranked Fighter in the World to Flat Lining in a Hospital: Mark Kerr

The Rock played this man in a major motion picture — and after watching this episode, you'll understand why. Mark Kerr is a Division I National Champion, 2x ADCC Champion, and 2x UFC Heavyweight Champion who helped define what it meant to be a professional mixed martial artist before anyone even knew what that looked like. But behind the accolades was a story most people never saw coming. In this raw and unforgettable episode, Mark sits down with us to talk about: * What it felt like when Dwayne "The Rock" Johnson was cast to play him * How he helped create the standard for what a professional MMA fighter looks and acts like * The training methods he pioneered 25 years ago — heart rate-based conditioning, functional training — that the sport has only recently caught up to * The injuries, pain management, and how it all spiraled into addiction * The night the cameras went down, and he was found unresponsive — lips blue, barely breathing — and brought back with Narcan * Why vulnerability is the most alpha thing a man can do * His mission to prepare and mentor the next generation This one hits different. Whether you're a fight fan, someone in recovery, or just somebody who needs to hear that one thing doesn't define you — this episode is for you. This episode is sponsored by Celsius.  Visit @celsiusofficial on Instagram to see all of their new flavors! This episode is sponsored by Marek Health.  Visit marekhealth.com and use code KENNY at checkout for  10% Marek Diagnostics, Supplements and the Marek Health Guided Optimization signup.