He Spent 13 Years Building the Brand You Just Discovered - Sam Nebel, Co-Founder of Goodwipes

The Man Who Invented Personal Training: Body by Jake

This week, Kenny sits down with Jake Steinfeld — the man who literally invented the personal training industry. Jake opens up about losing his home in the LA Palisades fire, why he still trains at 4:15am every single day, turning down Nike before they created "Just Do It," and the anonymous poem that shaped his entire life philosophy from age 14. From posing with the Village People to doing stunt work as The Incredible Hulk, from Cold Calls in Hollywood to building a fitness empire seen in 90+ countries — this episode is a masterclass in betting on yourself when nobody else will. In This Episode: * How Jake created personal training as a profession (there was no blueprint) * The steroid decision at 19 that changed everything * Losing his home in the Palisades fire & what he grabbed on the way out * Why he turned down Nike's offer to buy "Don't Quit" * GLP-1s, fitness culture, and what the industry gets wrong * The mindset behind never missing a workout — ever * Body by Jake Radio & what's coming next CONNECT: Follow Jake: @bodybyjake Follow Kenny: @kennysantucci Follow Strong New York: @strongnewyork This episode is sponsored by Celsius, the energy drink that fuels every Strong New York workout. Visit @celsiusofficial on Instagram to see all of their new flavors! This episode is sponsored by Marek Health. Optimize your hormones, recovery, and performance. by visiting marekhealth.com. Use code KENNY at checkout for  10% Marek Diagnostics, Supplements and the Marek Health Guided Optimization signup.

He Went from Corporate Finance to Exposing the Fitness Industry's Biggest Trends - Jake Heyen

This week Kenny Santucci sits down with Jake Heyen — the fitness industry analyst and founder of Wellworthy who blew up on Instagram by delivering no-BS, news-style breakdowns of the brands, events, and trends shaping health and fitness culture. Jake shares the full story: from studying finance and statistics in college, to building a workout subscription platform during COVID, to joining Playbook as Director of Operations — and ultimately growing one of the most trusted voices in the fitness media space. In this episode, we get into: * How Jake built his audience from zero with a completely different content style * Why he almost quit before realizing it was actually working * The brands he thinks are absolutely crushing it right now  * His take on the biggest fitness trends: community gyms, HYROX-style events, home health tech, and the rise of strength culture for women * Why he turned down every podcast — until this one Whether you're a fitness entrepreneur, creator, or just obsessed with the industry, this episode is packed with real insight from someone who's been behind the curtain. CONNECT: Follow Jake: @jakeheyen Follow Kenny: @kennysantucci Follow Strong New York: @strongnewyork This episode is sponsored by Celsius, the energy drink that fuels every Strong New York workout. Visit @celsiusofficial on Instagram to see all of their new flavors! This episode is sponsored by Marek Health. Optimize your hormones, recovery, and performance. by visiting marekhealth.com. Use code KENNY at checkout for  10% Marek Diagnostics, Supplements and the Marek Health Guided Optimization signup.

The Man Who Wants to Change Sports Forever - Christian Angermayer, Founder of the Enhanced Games

On this special bonus episode of the Strong New York Podcast, Kenny sits down with Christian Angermayer, founder of the Enhanced Games — a new global sports competition that recently made its debut in Las Vegas, where elite athletes pushed the limits of human performance and are openly encouraged to use performance-enhancing drugs under medical supervision. Christian is a billionaire biotech investor and one of the loudest voices advocating for the future of human performance and psychedelic medicine. In this episode, we get into ALL of it: - How one dinner conversation in 2014 completely changed his life — and may have changed the world — after his first psychedelic experience - The truth about performance-enhancing drugs, medical supervision, and why athletes deserve the right to compete enhanced - Why the Enhanced Games is paying athletes MORE than they've ever made — and what that says about the broken Olympic model - The real science behind peptides, hormone therapy, and what "enhancement" actually means - The truth about money, purpose, and why the narrative that rich people are evil is destroying society - The double standard that NOBODY in the media is talking about in the wake of the Enhanced Games Christian doesn't hold back. This is one of the most thought-provoking conversations we've had on the podcast.

From #1 Ranked Fighter in the World to Flat Lining in a Hospital: Mark Kerr

The Rock played this man in a major motion picture — and after watching this episode, you'll understand why. Mark Kerr is a Division I National Champion, 2x ADCC Champion, and 2x UFC Heavyweight Champion who helped define what it meant to be a professional mixed martial artist before anyone even knew what that looked like. But behind the accolades was a story most people never saw coming. In this raw and unforgettable episode, Mark sits down with us to talk about: * What it felt like when Dwayne "The Rock" Johnson was cast to play him * How he helped create the standard for what a professional MMA fighter looks and acts like * The training methods he pioneered 25 years ago — heart rate-based conditioning, functional training — that the sport has only recently caught up to * The injuries, pain management, and how it all spiraled into addiction * The night the cameras went down, and he was found unresponsive — lips blue, barely breathing — and brought back with Narcan * Why vulnerability is the most alpha thing a man can do * His mission to prepare and mentor the next generation This one hits different. Whether you're a fight fan, someone in recovery, or just somebody who needs to hear that one thing doesn't define you — this episode is for you. This episode is sponsored by Celsius.  Visit @celsiusofficial on Instagram to see all of their new flavors! This episode is sponsored by Marek Health.  Visit marekhealth.com and use code KENNY at checkout for  10% Marek Diagnostics, Supplements and the Marek Health Guided Optimization signup.

He Spent 13 Years Building the Brand You Just Discovered - Sam Nebel, Co-Founder of Goodwipes

What does it actually take to build a consumer brand from scratch — bootstrapped, broke, and selling something nobody wanted to talk about? On this week's episode, Sam Nebel, Co-Founder of Goodwipes, sits down with Kenny to share the unfiltered 13-year journey of turning a Ziploc bag full of wipes at Florida State tailgates into the fastest-growing flushable wipe brand in the country, now on shelves at Walmart, Target, and Kroger. In this episode: * Why Sam turned down a $1M acquisition offer (when they were already doing $1M+ in sales) * The credit card hacks, merchant cash advances, and "sharky" financing tricks that kept them alive early on * How a rebrand done entirely in-house launched them into retail dominance * The Olipop collab, Wet January campaign, and why going all-in on partnerships actually works * What 13 years of an "accordion body" and entrepreneurial grind taught Sam about mental health and staying in the game If you think overnight success is real, this episode will change your mind. Follow Goodwipes: @goodwipes on all platforms | Available at Walmart, Target, Amazon & Kroger This episode is sponsored by Celsius.  Visit @celsiusofficial on Instagram to see all of their new flavors! This episode is sponsored by Marek Health.  Visit marekhealth.com and use code KENNY at checkout for  10% Marek Diagnostics, Supplements and the Marek Health Guided Optimization signup. 00:00 Podcast Welcome Sponsors 00:29 Goodwipes Intro Bathroom Talk 01:57 Origin Story Frat House 02:41 Long Road to Growth 04:50 Rebrand Packaging Strategy 06:59 Manufacturing Testing Basics 10:04 Bootstrapping Rough Years 12:01 Funding Retail Scale Up 16:58 Field Marketing DNA 19:14 Taboo to Mainstream IBS 21:03 Collabs Ollipop Influencers 24:26 Making Partnerships Work 25:13 Breakthrough Moments 26:15 Retail Wins Momentum 27:21 Lowest Point Fundraising 29:13 High School Dreams 31:30 Health Wellness Journey 33:18 Humor Brand Voice 35:06 Design Creative Control 36:44 Defining Success Goals 38:40 Flushability Eco Testing 41:14 Celebrity Fans Samples 42:21 Walmart Exclusives Bentonville 43:40 AI Tools Not Replacements 46:59 Next Year Plans Events 47:48 Festival Dream Wrap Up 48:46 Where To Find Good Wipes 49:16 Final Thanks Outro