The Sustainable Business Spotlight
Send a text [https://www.buzzsprout.com/twilio/text_messages/2317334/open_sms] Welcome back to The Sustainable Business Spotlight! In this episode, I’m joined by Deirdre Bird, founder of Dry Umbrellas, a company reimagining a frustrating everyday product with sustainability in mind. After one too many cheap umbrellas flipped inside out on the streets of Boston, Deirdre decided to take action. The result? A line of high-quality, ocean-bound plastic umbrellas that are as durable as they are impactful. We talk through her unexpected journey into entrepreneurship, the realities of building a sustainable supply chain, and how one product can shift the way people think about consumption. If you’ve ever been frustrated with a broken umbrella or questioned the long-term impact of single-use materials, tune in! Deirdre’s passion for the planet is contagious and her umbrellas are making waves (pun intended!) In this episode, you’ll hear: * 02:33 – The “aha” moment that turned Deirdre from commuter to founder of Dry Umbrellas. * 05:52 – What makes building a sustainable supply chain difficult, but worth it. * 07:40 – The keys to launching a successful Kickstarter campaign (and what Deirdre wishes she’d done). * 13:41 – Why ocean-bound plastic matters and why bamboo and steel were deliberate choices. * 19:17 – How Dry Umbrellas made it onto shelves at REI (and why in-person product feel matters). * 22:35 – Exciting news: compact umbrellas are coming, just in time for the holidays! If you enjoyed this episode, please rate, review, and share it with someone who values planet-first products! Links: Enter the Giveaway here [https://jeltbelt.com/pages/sustainable-giveaway]! https://jeltbelt.com/pages/sustainable-giveaway [https://jeltbelt.com/pages/sustainable-giveaway] Website: https://www.dri.earth/ [https://www.dri.earth/] Instagram: @dri_umbrellas [https://www.instagram.com/dri_umbrellas/] Amy's Links: • Website [https://alpinestartmedia.com/] • Alpine Start Media's Instagram [https://www.instagram.com/alpinestartmedia/] • LinkedIn [https://www.linkedin.com/in/amy-auble-10a61a113/] • Jelt's Instagram [https://www.instagram.com/jeltbelt/]
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