The Tsunami Is Coming Podcast
Welcome to this series from The Tsunami is Coming: What Keeps You Up at Night? This is a set of conversations in which experts and thought leaders name the shifts they see coming and the fractures in the status quo that haven’t yet made headlines. Most images of Japan are not accidents: the samurai, the cherry blossoms, the geisha, the kawaii cuteness, or the pink everywhere. They are not exactly foreign impositions (at least not anymore). Increasingly, this is what Tokyo wants the world to see. Pierre-William Fregonese, a political scientist and lecturer at Kobe University, calls this self-orientalism: the moment a country stops resisting the stereotypes foreigners hold of it and starts producing them on demand. We talk about Cool Japan and its 2025 cabinet upgrade, Aratana Cool Japan: a strategy of asking the world what it expects from Japan, then delivering it. He has written two books on this feedback loop. L’Invention du rose [https://www.puf.com/linvention-du-rose] (PUF, 2023) is on the rise of pink as Japan’s color. Japonaises. Dans l’archipel de l’injustice [https://www.puf.com/japonaises-0] (PUF, 2026), co-written with Madoka Serizawa, looks at what this image does to the women who live inside it and are paying the price of the transformation. In February 2025, Prime Minister Ishiba handed Donald Trump a samurai helmet. It was theater, but it worked anyway. This is what happens when a country decides its identity is a product, and the world is the customer. This rebranding effort may be the most striking response of one country to global transactionalism pushed to the extreme we are witnessing. This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit jeremyghez.substack.com/subscribe [https://jeremyghez.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]
29 episodios
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