The Urban Farmer Podcast

5 Selling Strategies for Greens That Most Farmers Never Think About

17 min · 15 de jul de 2026
Portada del episodio 5 Selling Strategies for Greens That Most Farmers Never Think About

Descripción

You can grow the most beautiful head of lettuce on the planet. If you sell it the wrong way, at the wrong time, for the wrong price, you lose. These five strategies happen after harvest — not in the field. Watch the video version over on our YT Channel! [https://youtu.be/6pFGfq1LB0M] Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. [https://shop.moderngrower.co/] Follow Modern Grower: Instagram [https://www.instagram.com/moderngrowerpro/] Instagram [https://www.instagram.com/moderngrowerco] Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow [https://bit.ly/carrotcashflow] Farm Small Farm Smart [https://bit.ly/farmsmallfarmsmart] Farm Small Farm Smart Daily [https://bit.ly/farmsmallfarmsmartdaily] The Growing Microgreens Podcast [https://bit.ly/thegrowingmicrogreenspodcast] The Urban Farmer Podcast [https://www.youtube.com/playlist?list=PLTd1FPZ7J8xS3ebyyIxmBqp1pl2h87RpU] The Rookie Farmer Podcast [https://www.youtube.com/playlist?list=PLTd1FPZ7J8xRJ0O4mAIdgX94QvXTI0ZZ7] In Search of Soil Podcast [https://www.youtube.com/insearchofsoil] Check out Diego's books: Sell Everything You Grow on Amazon [https://amzn.to/4hoqUx6] Ready Farmer One on Amazon [https://amzn.to/42FjrVX] **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com [http://amazon.com/].

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episode 5 Selling Strategies for Greens That Most Farmers Never Think About artwork

5 Selling Strategies for Greens That Most Farmers Never Think About

You can grow the most beautiful head of lettuce on the planet. If you sell it the wrong way, at the wrong time, for the wrong price, you lose. These five strategies happen after harvest — not in the field. Watch the video version over on our YT Channel! [https://youtu.be/6pFGfq1LB0M] Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. [https://shop.moderngrower.co/] Follow Modern Grower: Instagram [https://www.instagram.com/moderngrowerpro/] Instagram [https://www.instagram.com/moderngrowerco] Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow [https://bit.ly/carrotcashflow] Farm Small Farm Smart [https://bit.ly/farmsmallfarmsmart] Farm Small Farm Smart Daily [https://bit.ly/farmsmallfarmsmartdaily] The Growing Microgreens Podcast [https://bit.ly/thegrowingmicrogreenspodcast] The Urban Farmer Podcast [https://www.youtube.com/playlist?list=PLTd1FPZ7J8xS3ebyyIxmBqp1pl2h87RpU] The Rookie Farmer Podcast [https://www.youtube.com/playlist?list=PLTd1FPZ7J8xRJ0O4mAIdgX94QvXTI0ZZ7] In Search of Soil Podcast [https://www.youtube.com/insearchofsoil] Check out Diego's books: Sell Everything You Grow on Amazon [https://amzn.to/4hoqUx6] Ready Farmer One on Amazon [https://amzn.to/42FjrVX] **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com [http://amazon.com/].

15 de jul de 202617 min
episode Work to Learn, Not to Earn: Planning Your First Farm Years (S1W31) artwork

Work to Learn, Not to Earn: Planning Your First Farm Years (S1W31)

How much money do you actually need to make as a farmer to survive? Not how much you want to make, what's the real floor? Most people dramatically overestimate that number. Curtis Stone's framework: calculate your actual cost of living, set your production goal (say $80,000), then budget your first year at one-third of that (~$25,000). Year two: two-thirds. Year three and beyond: the full target. His own first years: "If I could make twenty grand a season, that would be enough." He was prepared to live below the poverty line while he learned. Watch the video version over on our YouTube Channel! [https://youtu.be/xspxrwPlH7I] Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. [https://shop.moderngrower.co/] Follow Modern Grower: Instagram [https://www.instagram.com/moderngrowerpro/] Instagram [https://www.instagram.com/moderngrowerco] Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow [https://bit.ly/carrotcashflow] Farm Small Farm Smart [https://bit.ly/farmsmallfarmsmart] Farm Small Farm Smart Daily [https://bit.ly/farmsmallfarmsmartdaily] The Growing Microgreens Podcast [https://bit.ly/thegrowingmicrogreenspodcast] The Urban Farmer Podcast [https://www.youtube.com/playlist?list=PLTd1FPZ7J8xS3ebyyIxmBqp1pl2h87RpU] The Rookie Farmer Podcast [https://www.youtube.com/playlist?list=PLTd1FPZ7J8xRJ0O4mAIdgX94QvXTI0ZZ7] In Search of Soil Podcast [https://www.youtube.com/insearchofsoil] Check out Diego's books: Sell Everything You Grow on Amazon [https://amzn.to/4hoqUx6] Ready Farmer One on Amazon [https://amzn.to/42FjrVX] **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to p

1 de jul de 202637 min
episode 4 Reasons Why Growing Your Farm Could Shrink Your Profit artwork

4 Reasons Why Growing Your Farm Could Shrink Your Profit

Four reasons expansion can hurt you, and the 5 questions to ask before taking on any new space: What exactly will I grow there? Who's already buying it? Can my labor handle it? Does it connect to my existing infrastructure? What's my rotation plan for months one, three, and six? Watch the video version over on our YT Channel! [https://youtu.be/agh0SBNZj54] Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. [https://shop.moderngrower.co/] Follow Modern Grower: Instagram [https://www.instagram.com/moderngrowerpro/] Instagram [https://www.instagram.com/moderngrowerco] Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow [https://bit.ly/carrotcashflow] Farm Small Farm Smart [https://bit.ly/farmsmallfarmsmart] Farm Small Farm Smart Daily [https://bit.ly/farmsmallfarmsmartdaily] The Growing Microgreens Podcast [https://bit.ly/thegrowingmicrogreenspodcast] The Urban Farmer Podcast [https://www.youtube.com/playlist?list=PLTd1FPZ7J8xS3ebyyIxmBqp1pl2h87RpU] The Rookie Farmer Podcast [https://www.youtube.com/playlist?list=PLTd1FPZ7J8xRJ0O4mAIdgX94QvXTI0ZZ7] In Search of Soil Podcast [https://www.youtube.com/insearchofsoil] Check out Diego's books: Sell Everything You Grow on Amazon [https://amzn.to/4hoqUx6] Ready Farmer One on Amazon [https://amzn.to/42FjrVX] **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com [http://amazon.com/].

24 de jun de 202616 min
episode Stop Asking What Tool to Use for Weeding artwork

Stop Asking What Tool to Use for Weeding

What's the best tool for weeding? Wrong question. That question assumes weeding is inevitable. The best market gardeners don't have a favorite weeding tool, they've built solid systems so they barely need to weed at all. Watch the video version over on our YT Channel! [https://youtu.be/X4TAkmh22gQ] Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. [https://shop.moderngrower.co/] Follow Modern Grower: Instagram [https://www.instagram.com/moderngrowerpro/] Instagram [https://www.instagram.com/moderngrowerco] Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow [https://bit.ly/carrotcashflow] Farm Small Farm Smart [https://bit.ly/farmsmallfarmsmart] Farm Small Farm Smart Daily [https://bit.ly/farmsmallfarmsmartdaily] The Growing Microgreens Podcast [https://bit.ly/thegrowingmicrogreenspodcast] The Urban Farmer Podcast [https://www.youtube.com/playlist?list=PLTd1FPZ7J8xS3ebyyIxmBqp1pl2h87RpU] The Rookie Farmer Podcast [https://www.youtube.com/playlist?list=PLTd1FPZ7J8xRJ0O4mAIdgX94QvXTI0ZZ7] In Search of Soil Podcast [https://www.youtube.com/insearchofsoil] Check out Diego's books: Sell Everything You Grow on Amazon [https://amzn.to/4hoqUx6] Ready Farmer One on Amazon [https://amzn.to/42FjrVX] **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com [http://amazon.com/].

17 de jun de 202614 min
episode 4 Ways to Make More Money Without Adding More Land artwork

4 Ways to Make More Money Without Adding More Land

How many of your beds are actually in production right now? Not how many you have — how many are earning revenue today. For most small farms, the honest answer is: not all of them. Watch the video version over on our YT Channel! [https://youtu.be/tVdEGpPepyo] Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. [https://shop.moderngrower.co/] Follow Modern Grower: Instagram [https://www.instagram.com/moderngrowerpro/] Instagram [https://www.instagram.com/moderngrowerco] Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow [https://bit.ly/carrotcashflow] Farm Small Farm Smart [https://bit.ly/farmsmallfarmsmart] Farm Small Farm Smart Daily [https://bit.ly/farmsmallfarmsmartdaily] The Growing Microgreens Podcast [https://bit.ly/thegrowingmicrogreenspodcast] The Urban Farmer Podcast [https://www.youtube.com/playlist?list=PLTd1FPZ7J8xS3ebyyIxmBqp1pl2h87RpU] The Rookie Farmer Podcast [https://www.youtube.com/playlist?list=PLTd1FPZ7J8xRJ0O4mAIdgX94QvXTI0ZZ7] In Search of Soil Podcast [https://www.youtube.com/insearchofsoil] Check out Diego's books: Sell Everything You Grow on Amazon [https://amzn.to/4hoqUx6] Ready Farmer One on Amazon [https://amzn.to/42FjrVX] **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com [http://amazon.com/].

10 de jun de 202613 min