The Modern Man's Way Podcast
đ From biochemistry lab to drinks brand founder.In this episode, I sit down with Dr Simon Elliott, founder of PRKL, to break down how a science-backed cactus water became a real alternative to sugary soft drinks.We cover:đ” Why prickly pear cactus beats coconut waterđ§Ș The science behind hydration & recoveryđ„€ Health drinks: real benefits vs marketing hypeđ Market research, rebranding & product validationđŒ Business advice for launching a physical product⥠How PRKL nearly became a HYROX national partnerYou can keep up with PRKL below Instagram: prkldrink [https://www.instagram.com/prkldrink/]Website: https://www.prkldrink.com/science [https://www.prkldrink.com/science]Follow us on socials below đInstagram: instagram.com/valuexchangepod [ instagram.com/valuexchangepod]TikTok: tiktok.com/ @valuexchangepod [tiktok.com/ @valuexchangepod]
35 episodios
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