The Visible(ish) Podcast
Finding YOUR Unique Selling Point: Standing Out in a Crowded Market - Ep. 23. In this episode of The Visible(ish)™ Podcast, Melissa Howard breaks down how to identify your TRUE unique selling point (USP) that goes beyond generic claims like "I'm passionate" or "I care about my clients." Your real USP isn't just your methods or personality—it's the unique combination of your background, experiences and perspective that shapes how you see and solve problems. Melissa guides you through practical exercises to uncover your "golden thread"—the core belief that stems from your lived experiences—and shows you how to weave it through all your content. Chapters 00:00 Introduction 00:57 Why generic USPs don't work 02:08 This week's Visible(ish) cheat sheet 04:17 What a real USP looks like 06:49 How Melissa's unique combination creates her edge 12:32 Finding your golden thread 15:30 Identifying your three feeling words 18:30 How to weave your golden thread into your content 21:39 Content audit: Does your current content show your edge? 22:57 How to take action Key Takeaways • Your USP isn't "I'm passionate" - it's the unique combination of your lived experiences • Your "golden thread" is the belief that everything you do stems from • Choose three "feeling words" that you want people to experience from your content • Filter all your expertise through your golden thread for consistent, authentic content Connect with Melissa here: Ways to work with Melissa: https://itsmelissahoward.myflodesk.com/ Facebook | https://www.facebook.com/itsmelissahoward [https://www.facebook.com/itsmelissahoward] Instagram | https://www.instagram.com/itsmelissahoward/ [https://www.instagram.com/itsmelissahoward/] LinkedIn | https://www.linkedin.com/in/itsmelissahoward/ [https://www.linkedin.com/in/itsmelissahoward/] YouTube | https://www.youtube.com/@ItsMelissaHoward [https://www.youtube.com/@ItsMelissaHoward] TikTok | https://www.tiktok.com/itsmelissahoward [https://www.tiktok.com/itsmelissahoward]
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