Explore 01: The principles of Marketing

Explore 2.0: The principles of Sales

In the previous episode, we talked about the principles behind marketing and how to use it as a small business owner. In this podcast, we talked about the principles of sales and how to effectively use sales process.

Explore 01: The principles of Marketing

This is a recording of a live session. We talked about the principles behind marketing. In this episode, you will learn all you need to know about marketing and the principle behind it. With these principles, you will be able to create marketing strategies that work for you.

If a conductor is an Entrepreneur | Episode 3

This is the final episode of our 3-part series on the business lessons we can learn from a typical Lagos bus conductor. In this episode, we talked about the negative lessons like bad customer service, lack of plans, and lack of maintenance. As you know, I described in picture, the processes of conductors and related them to lessons from them.

If a conductor is an entrepreneur| Episode 2

As an entrepreneur or salesperson, learning from things we do daily is extremely important. This is why season 1 of this podcast is about lessons we can learn from the street. For example, what lessons can we learn from a bus conductor? How do they use the sales process? In Episode 1, talked about 7 lessons to learn from them but in this episode, we looked at 10 other lessons to learn which include You don't want to miss this episode because the 9 points are on point. We talked about how a typical Lagos bus conductor upsells, down-sell, and cross-sell, how they use affiliate marketing tactics, how they automate and scale, and so on. Get your earpiece and listen now.

If a bus conductor is an entrepreneur

Imagine a typical Lagos bus conductor as an entrepreneur, what came to your mind? You'll learn how bus conductors use the sales process - how they upsell, down-sell, collaborate, persuade, and how to use social proof. Some entrepreneurs don't know what a sales process is. Even some salespeople are oblivious to the process of generating sales.