Biz Talk Today TV
Welcome to the debut episode of Franchise Value—the newest original series on Biz Talk Today TV, where sports meets capital. Hosted by Todd M. Schoenberger and featuring Shana Sissel, CEO & Founder of Banrion Capital Management and author of Tough Minded, Franchise Value explores the business decisions driving the world's most valuable sports assets. In this premiere episode, Todd and Shana break down one of the biggest stories in professional basketball—the blockbuster Boston Celtics trade involving Jaylen Brown—and explain why the move was driven more by basketball strategy than financial engineering. The conversation also takes viewers inside the rapidly growing role of private equity in professional sports, the economics behind soaring franchise valuations, and why streaming has permanently transformed the value of sports media rights. Shana explains why private equity firms are investing billions into sports while remaining limited in operational control, how leagues generate long-term enterprise value through ticket sales, sponsorships, licensing, and regional media rights, and why winning championships still delivers the greatest return on investment. Plus, why the WNBA may represent one of the most compelling growth opportunities in all of professional sports. 🏀 Was the Celtics' Jaylen Brown trade about basketball—or business? 💰 How private equity is reshaping sports ownership 📈 Why franchise values continue reaching record highs 📺 The streaming battle fueling higher media rights 🏆 Why winning championships creates lasting enterprise value 🌟 Why the WNBA may be the next great sports investment opportunity Whether you're an investor, sports fan, business executive, or simply curious about the economics behind billion-dollar franchises, Franchise Value is your weekly destination for understanding where sports and capital intersect. New episodes every week—only on Biz Talk Today TV. 🔗 Website: https://biztalktodaytv.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnFReFhLZ1hjQkxPOXdMMkpaTWNGRnROTmZQUXxBQ3Jtc0trR3VhTk02dUlVUkhKQjJ3LU10dHhxNkJHaEVpN05teHVyY0Z4azlCeXh0LW1pcEVRNTFZdFFCOUl1dU1ndG9NMmxFdVpHTnVRRjJvZjE3NzVBaXJicVZVRnhFU3RXRmtrOUxmTjZPbC04ekF2Y2tkRQ&q=https%3A%2F%2Fbiztalktodaytv.com%2F&v=CY7jNm8Fa2Y] 📧 Contact on Email: support@biztalktodaytv.com 📲 Download the Biz Talk Today TV app on Apple & Android devices. 📢 Disclaimer: The views and opinions expressed on this program are those of the hosts and guests and do not necessarily reflect the official policy or position of CrossCheck Media Inc., Biz Talk Today TV (BTT), or their affiliated entities and distribution partners. Content produced by CrossCheck Media across video, audio, and digital platforms is provided for informational and educational purposes only. Nothing presented should be construed as financial, investment, legal, tax, or gambling advice, nor as a recommendation to buy or sell any security, asset, wager, or strategy. All investments and wagers involve risk, including the possible loss of principal or money placed on a bet. Past performance and statistical analysis are not indicative of future results. Viewers and readers are solely responsible for their financial and wagering decisions and should conduct their own due diligence and consult with qualified professionals where appropriate. Sports betting commentary is for informational and entertainment purposes only. Participants must comply with applicable laws and age requirements in their jurisdiction. #FranchiseValue, #BizTalkTodayTV, #ShanaSissel, #ToddMSchoenberger, #SportsBusiness, #PrivateEquity, #NBA, #BostonCeltics, #JaylenBrown, #WNBA, #MediaRights, #SportsInvesting, #BusinessOfSports, #WallStreet, #Streaming, #Investing, #SportsFinance, #CapitalMarkets, #BanrionCapitalManagement, #ToughMinded Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]
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