The Whole Farm Podcast
In this episode of The Whole Farm Podcast presented by CHONEX, Michael sits down with Christie Apple, an agronomist, soil health advocate, and founder of Crop Scout Christie, for a powerful conversation about the role ag retail plays in the future of soil health. Christie shares how she found her way into agronomy after starting in business administration and quickly realizing that the intersection of soil, biology, chemistry, and plant performance was where she was meant to be. Now in her 18th season, she works across the Great Lakes region helping retailers, agronomists, and farmers translate complex soil health concepts into practical field-level decisions. A central theme of the conversation is what Christie calls "the missing middle.” For years, the industry has focused on convincing farmers to adopt soil health and regenerative practices. But Christie argues that the bigger gap may not be farmer interest. Farmers want to do better. They want their land to last. They want practices that improve resilience, productivity, and long-term viability. The missing piece is often the trusted advisor layer. Ag retailers, sales agronomists, custom applicators, CCAs, consultants, and other farm decision influencers are the people farmers already trust. They influence conversations around nutrient applications, product decisions, cover crops, tillage, timing, and management strategy. But many of those advisors have not been given the education, resources, language, or incentives to confidently lead soil health conversations. Christie and Michael discuss why that matters, especially as regenerative agriculture moves from niche conversation to broader industry priority. Government programs, grants, food companies, and sustainability initiatives can all play a role, but long-term adoption depends on practical support at the farm gate. The conversation also explores why soil health should not be treated as separate from agronomy. Nutrient use efficiency, nitrogen stabilization, cover crop integration, resistant weed management, water infiltration, carbon, biological activity, and crop resilience are all part of the same system. Christie challenges ag retail leaders to bring soil health to the front of the conversation—not as a replacement for fertilizer or conventional agronomy, but as a lens for better decision-making. Every pass across a field is either helping or hurting the soil. The opportunity is to equip the people closest to farmers with the confidence and tools to make those decisions count. If you are an agronomist, retailer, advisor, or farmer trying to understand where regenerative agriculture goes next, this episode is a must-listen. Christie’s message is clear: strengthen the people at the center of farm decisions, and we won’t just change individual farms. We can change the system. Find Christie at: https://www.cropscoutchristie.com/ https://www.instagram.com/cropscoutchristie/ https://www.linkedin.com/in/christie-apple-a8243ba3/ To learn more about CHONEX, explore additional resources, and receive future episodes to your inbox, visit chonex.ag. If you found this episode valuable, subscribe to the podcast and share it with someone in your network.
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