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#147: Tech brands and the election, COVID’s impact on business purpose, woke-washed marketing, influencer activism, and the trouble with facts

In edition #147 of The World’s Best Newsletter podcast...  1. How COVID has changed the purpose of a business 2. Influencer activists are a strategic asset for brands 3. Navigating woke-washed marketing (keynote replay + takeaways) 4. New interview with Jean Kilbourne on “fauxvertising” + democracy 5. Human irrationality, or why facts don’t change our minds 6. Expensify’s “Vote Biden” email to customers 7. Quote of the Week: Not a savior, a mirror. Click here to get this newsletter in your inbox: https://katiemartell.substack.com/

#146: One dissenting voice, Chubbies and brand allyship, the beauty industry on blast, racism on Yelp, and misinformation

IN THIS EDITION #146 OF THE WORLD’S BEST NEWSLETTER: 1. How one entrepreneur put her entire industry on blast 2. Why one dissenting voice is SO powerful 3. Yelp now includes warning on racist businesses 4. A strong example of brand allyship from 4 white founders @ Chubbies 5. YGKAT: Election suppression in 2016 via Facebook 6. Can we fix misinformation like we did secondhand smoke? 7. Quote of the week: What’s more important? Resources mentioned: * They/Them documentary [https://www.thegettybrothers.com/theythem] * Managing Editor Live [https://www.bigmarker.com/series/managing-editor-live-2020/series_summit] on 10/22/20 * Subscribe to The World's Best Newsletter via email here [https://katiemartell.substack.com/] Get in touch: Connect with me on Twitter [http://www.twitter.com/katiemartell] or LinkedIn [https://www.linkedin.com/in/katiemartell/] Visit my Website [https://www.katie-martell.com/]

#145: "As addictive as cigarettes," spotting trolls, a limit to outrage, Hootsuite's deal, and a caring type of B2B hustle

In this week’s edition of The World’s Best Newsletter from Katie Martell: 1. How Facebook was built to be as addictive as cigarettes 2. Hootsuite and ICE 3. We don’t have enough outrage for both Breonna Taylor and RBG 4. Can you spot the troll? 5. A “caring type of hustle” 6. Curious people wonder 7. Quote of the week: Different. Get on the list: https://katiemartell.substack.com/

#144: “Real people,” what is justice in business, and why this software CEO removed Trump-Pence as a customer

In this edition of The World's Best Newsletter [https://katiemartell.substack.com/] from Katie Martell: 1. Meet the Experience Makers 2. Software firm deletes Trump-Pence user account 3. How we got here re: COVID-19 4. Image searches for “real people” up 115% 5. Advertisers: 2/3 won’t stand up to scrutiny 6. Quote of the week - what is justice in business? Subscribe via email here.  [https://katiemartell.substack.com/]

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The World’s Best Newsletter Podcast by Katie Martell