How ISA Is Helping Wrap Shops Grow Together | Craig Campbell & Tabitha Bowen

How ISA Is Helping Wrap Shops Grow Together | Craig Campbell & Tabitha Bowen

Running a wrap shop can feel isolating. Long hours. Constant problem solving. Trying to figure everything out yourself. In this episode recorded live at the International Sign Expo, Craig Campbell and Tabitha Bowen from ISA (International Sign Association) share how the wrap industry is building something many shop owners have never truly had before: community. From education and advocacy to networking, events, mentorship and shared knowledge, ISA is helping wrap shop owners stop feeling like they’re building their businesses alone. In this episode 00:00:00 An introduction to Craig and Tabitha 00:02:19 From Small Town Sign Shops to Leading the ISA  00:08:48 How the ISA Saved Wrap Shops From Being Shut Down  00:14:29 The Lightbulb Moment When Wraps Took Over the Trade Show Floor  00:16:20 Why Your Wrap Supplier Needs to Be a Partner, Not a Problem  00:17:52 Stop Being the "Cousin": The Wrap Industry Finally Gets Its Own Membership  00:23:04 Inside the Top Secret, Invite-Only Wrap Summit in Miami  00:24:26 The Industry is Exploding 18% a Year: Don't Let it Become Oversaturated  00:27:55 Install Certificates Are Useless: Why We Need Real Business Accreditation  00:31:05 Stop Obsessing Over Squeegee Techniques and Learn to Run a Business  00:32:14 How to Join the ISA Wrap Company Membership Today  A Big Shift in the Industry For years, wrap shops operated like isolated businesses. Everyone was figuring things out on their own. Now, the industry is maturing. Owners are sharing ideas, talking openly about failures and helping each other build stronger businesses. That’s the mission behind ISA’s growing focus on the wrap community. Learn more: http://www.signs.org https://www.facebook.com/ISAsigns  https://www.linkedin.com/company/international-sign-association  https://www.youtube.com/user/IntlSignAssociation   http://www.instagram.com/ISASigns This episode is sponsored by Wrap Fam Unleashed: https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/join PROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one-time 5% discount on all Grimco Items (excluding MRP items). Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps: http://www.wrapops.com http://Instagram.com/wrap.ops http://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

What Modern Wrap Shops Do to Stay Booked (It’s Not Just Wrapping) | Ray Padilla (Media Tune)

A lot of wrap shops rely on word of mouth. It works… until it doesn’t. When things slow down, there’s no pipeline. No consistency. No control. In this episode, Ray Padilla breaks down why marketing is no longer optional for wrap shops and what actually works if you want steady, predictable growth. In this episode 00:00:00 You Don't Own a Wrap Shop, You Own a Media Company! 00:02:00 How the Most Profitable Wrap Shops Scaled Their Empires 00:06:18 Digital Ads vs. Master Classes: What Actually Grows a Shop? 00:09:13 The Secret Weapon Supplier Your Wrap Shop Needs 00:10:08 $0 Marketing Budget? Do THIS Every Single Morning 00:15:00 The Exact Moment Your Shop is Ready to Hire an Agency 00:18:00 Predict Your Sales & Stop the Slow Season Panic With a CRM 00:26:00 The 5% Budget Rule Every Wrap Shop Needs to Follow 00:29:19 AI Generated Ads vs. Real Videographers: What Actually Converts? 00:31:22 Is TikTok Actually a Massive Waste of Time for Installers? 00:33:15 How Small Wrap Shops Can CRUSH Giant Corporate Franchises 00:35:54 Stop Chasing Supercars! Find the Clients That Actually Pay 00:38:25 Dominate Local SEO & Make Google Bring You Leads 00:43:10 Don't Get Scammed: Ask These 3 Questions Before Hiring a Marketer 00:46:10 Game-Changing Mentorship for 7-Figure Wrap Shop Owner If your pipeline depends on referrals, you’re exposed. Build a simple, consistent marketing system. Show your work. Educate your audience. Stay in front of people. Because the shops that market… don’t slow down when others do. Resources Media Tune: https://themediatune.com/ Follow Ray: https://www.instagram.com/raympadilla/ This episode is sponsored by Wrap Fam Unleashed: https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/join PROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one-time 5% discount on all Grimco Items (excluding MRP items). Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps: http://www.wrapops.com http://Instagram.com/wrap.ops http://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

Inside The Wrap Institute: Justin Pate’s Approach to Growth

Most people think getting better in the wrap industry comes down to skill alone. Better installs. Faster installs. Fewer mistakes. But the people who grow fastest usually do something different.  They collaborate. They stay curious. They keep learning long after they “should” be good enough. In this episode, Justin Pate shares his perspective from working with installers and shops all over the world, and what separates the ones who stay stuck from the ones who keep improving. 00:00 - Out of Debt & Into the Trenches (Coming up on this episode) 01:52 - Skipping the NFL for NYC: Justin Pate’s Unorthodox Path to Vinyl 03:12 - Chinatown Sweatshops & Bounced Checks: Surviving His First Wrap Job 05:19 - A Transatlantic Love Story: Moving to Amsterdam & Starting a Family 06:43 - Breaking the 4-Minute Mile of Wrapping: The Legendary 2-Hour Van Wrap 08:08 - American Speed vs. European Precision: A Humbling Lesson in Quality 10:25 - From Outdated DVDs to The Wrap Institute: Building the UGIS Framework 14:11 - Why Collaboration Beats Competition 16:32 - Finding Your Lane: Advice for the Next Generation of Wrappers 17:39 - Why Professionalism is Your Greatest Asset 21:10 - Prove Your Worth: Earning Your Spot at the Manufacturer's Table If you want to grow faster in this industry: Stop trying to figure everything out alone. Find people who are ahead of you. Learn from them. And stay curious even when you think you have it figured out. Follow Justin on instagram: https://www.instagram.com/justinpatewrapper This episode is sponsored by Wrap Fam Unleashed: https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/join PROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one-time 5% discount on all Grimco Items (excluding MRP items). Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps: http://www.wrapops.com http://Instagram.com/wrap.ops http://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

Why I Walked Away From My Own Wrap Shop | Kado Serri-Charette (Tint Wiz)

What if the path everyone tells you to take… isn’t the one that actually leads to freedom? For years, owning a wrap shop has been seen as the goal. More jobs. More clients. More growth. But what if that path leads to burnout instead? In this episode, Kado Serri-Charette (Head of Brand and Growth at Tint Wiz) shares his journey from running a full-service wrap shop to walking away and stepping into a completely different role within the industry. A move that gave him more clarity, more alignment, and a different kind of growth. In this episode 0:00 — "Being your own boss" isn't what you think 1:03 — Meet Kado from Tint Wiz 2:01 — From the oil fields to vinyl wrapping 3:21 — Opening his own shop: wraps, PPF, tint, everything 4:05 — Three months in: why he needed a system 4:24 — The call that changed everything 5:16 — How posting content opened unexpected doors 7:11 — Getting sponsored to compete: first class, fully paid 10:19 — Two years of adding value before any job offer 11:26 — "Where do you see yourself in 5 to 10 years?" 12:03 — Why knowing what you hate matters as much as knowing what you want 13:42 — His role: Head of Brand and Growth at Tint Wiz 17:00 — Why every shop needs a CRM 20:18 — Stop selling. Start solving problems. 20:43 — How to stop losing good employees 24:42 — How to get noticed without asking for anything 28:05 — Why tagging brands builds real relationships 29:44 — The honest truth about owning a shop 33:53 — Chase happiness, not money Owning a wrap shop is one path. Not the path. There are multiple ways to succeed in this industry. And sometimes the smartest move… is stepping away from what you thought you were supposed to build. “If you want weekends off and time with your family… don’t start a business.” A blunt truth, but one that every shop owner eventually feels. Check out Tint Wiz on socials: https://www.youtube.com/tintwiz https://www.instagram.com/tintwizapp This episode is sponsored by Wrap Fam Unleashed: https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/join PROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one-time 5% discount on all Grimco Items (excluding MRP items). Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps: http://www.wrapops.com http://Instagram.com/wrap.ops http://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com

How I Went from Wrap Shop Chaos to Global Clients | Preston Jordan (Digital Precision)

From the outside, the shop looked successful. Plenty of work. Busy schedule. Jobs constantly coming through the door. But behind the scenes, everything depended on Preston. Every decision. Every problem. Every job. And that’s when it became clear. This wasn’t a scalable business. It was controlled chaos. In this episode, Preston shares the shift that changed everything. From being stuck in the day to day… to building a shop that could handle bigger, more demanding corporate clients. In this episode 0:00 — No Business Plan, Just Hustle — And Why That Breaks You 2:12 — Growing Up in the Industry: Print Shops, Silk Screens, and Finding Vinyl 4:38 — The Color Change Era: Getting Hooked on the Limelight 13:36 — The Wake-Up Call: "The Second I Stopped, The Money Stopped" 15:32 — Burnout Was Self-Inflicted — No Boundaries, No Business Plan 18:04 — Burning It Down and Starting Over With Commercial Work 24:37 — Landing Delta Airlines Without Spending a Cent on Marketing 25:41 — COVID, a New Partner, and Finally Building a Real Business 27:45 — All the Systems Were in His Head — And Why That Kills Growth 33:53 — Firing a Client and Getting Clear on the Business You Actually Want 38:05 — What It Looks Like When the Shop Finally Runs Without You 39:33 — One Piece of Advice: Have a Plan. It Can Change. Just Have One. You don’t go from chaos to corporate by working harder. You get there by building a business that can operate without you at the center of everything. Find out more about Preston and Digital Precision: https://www.digitalprecision.com/ [https://www.digitalprecision.com/] This episode is sponsored by Wrap Fam Unleashed: https://www.thewrapfam.com/subscribe Get 15% off the Wrap Institute - https://www.wrapinstitute.com/join PROMO CODE: WRAPOPS15 Grimco: Use code is WRAPOPS5 for a one-time 5% discount on all Grimco Items (excluding MRP items). Visit: https://go.grimco.com/3Mzt7eS Connect with WrapOps: http://www.wrapops.com http://Instagram.com/wrap.ops http://facebook.com/share/1VQgsUHygh/?mibextid=wwXIfr Produced in partnership with http://www.podlad.com