Ep. 9 Designing Signature Luxury: Miles Guy Cantley on Fragrance, Branding, and Innovation in Yachting

Ep. 10 Personalising the Journey: Dee Momi on Bespoke Travel, Culinary Luxury, and the UHNW Experience

In this episode of The Yachting Brief, host Kate Teare speaks with Dee Momi, founder of Seven Access, about her journey from yachting to entrepreneurship. Dee shares insights on the importance of personalisation in luxury services, building authentic relationships with clients, and navigating unique requests in the luxury travel industry. They discuss current trends, the role of brands and influencers, and the challenges of running a boutique business. Dee reflects on her career highlights and shares her future plans for Seven Access. ------------ If you’re a yacht industry expert looking to elevate your brand and grow your business, I’d love to connect. I offer tailored guidance to help you navigate brand strategy and unlock new growth opportunities. Feel free to reach out at ⁠ 👋🏻 LinkedIn: ⁠⁠⁠Kate Teare⁠⁠⁠ [https://www.linkedin.com/in/kate-teare/] Instagram: ⁠⁠⁠https://www.instagram.com/studio_voyage_/⁠⁠⁠ [https://www.instagram.com/studio_voyage_/] Website: ⁠⁠⁠www.studiovoyage.co.uk⁠⁠ [https://www.studiovoyage.co.uk/] ------------ 00:00 Introduction to Luxury Branding and Personalisation 02:26 Dee Momi's Journey to Entrepreneurship 04:48 The Boutique Approach in Luxury Services 07:47 Building Client Relationships and Trust 10:23 Navigating Client Expectations and Referrals 12:46 Trends in Luxury Travel and Experiences 15:42 Collaborations and Unique Client Experiences 18:10 Creative Processes and Team Dynamics 21:03 Navigating the Challenges of the Travel Industry 22:17 Career Highlights and Reflections 24:06 Understanding Seasonal Trends in Travel 26:06 Personalisation in Luxury Experiences 27:07 Innovating in the Yachting Industry 28:39 The Role of Social Media in Yachting 30:15 Leveraging Industry Experience for Business Success 33:58 Future Plans for Seven Access luxury branding, yachting, entrepreneurship, personalization, client relationships, luxury travel trends, event planning, boutique business, career highlights, Seven Access

Ep. 9 Designing Signature Luxury: Miles Guy Cantley on Fragrance, Branding, and Innovation in Yachting

In this episode of The Yachting Brief, Kate Teare interviews Miles Guy Cantley, founder of Viveur, a studio specialising in architectural fragrancing. They discuss the importance of scent in branding, particularly in the yachting industry, and how it can enhance customer experiences. Miles shares insights on the challenges of introducing sensory marketing in a conservative industry, the emotional connections that fragrances can create, and the potential for future collaborations with luxury brands. The conversation emphasises the need for a strategic approach to fragrance in marketing and the opportunities it presents for creating unique and memorable experiences. ------------ If you’re a yacht industry expert looking to elevate your brand and grow your business, I’d love to connect. I offer tailored guidance to help you navigate brand strategy and unlock new growth opportunities. Feel free to reach out at ⁠ 👋🏻 LinkedIn: ⁠⁠⁠Kate Teare⁠⁠⁠ [https://www.linkedin.com/in/kate-teare/] Instagram: ⁠⁠⁠https://www.instagram.com/studio_voyage_/⁠⁠⁠ [https://www.instagram.com/studio_voyage_/] Website: ⁠⁠⁠www.studiovoyage.co.uk⁠⁠ [https://www.studiovoyage.co.uk/] ------------ 00:00 Introduction to Sensory Marketing 02:22 The Power of Scent in Branding 05:26 Challenges in the Yachting Industry 08:28 Creating Unique Experiences through Fragrance 11:02 Case Studies in Sensory Marketing 13:18 The Process of Developing Fragrances 16:02 The Future of Experience Platforms 25:50 Emotional Branding Through Fragrance 28:32 The Customisation Process of Fragrance Design 28:39 Creating Memorable Experiences with Scent 30:58 Strategic Fragrance Application in High-Stress Environments 31:57 The Importance of Time and Planning in Yachting 34:24 Theme-Based Fragrance Collections 35:51 Elevating Guest Experiences in Yachting 39:12 The Role of Scent in Luxury Branding 43:03 Future Directions for Fragrance in Hospitality Keywords sensory marketing, fragrance branding, yachting industry, customer experience, emotional connection, luxury branding, ambient scent, marketing strategy, yacht design, experiential marketing

Ep. 8 Breaking New Ground: Myk Babravicius on the Story Behind Hull No. 1

In this episode of The Yachting Brief podcast, host Kate Teare interviews Myk Babravicius, a seasoned yachting professional who has transitioned from deck to project management in shipbuilding. Myk shares his journey into the yachting industry, his current role overseeing a new build project at Giangrasso Group, and the innovative approaches being taken in yacht construction, particularly regarding safety and compliance and the quality of this build. The conversation also touches on the importance of motivation within the workforce, the evolving needs of yacht owners, and emerging trends in yachting technology. Mick offers valuable insights for aspiring professionals in the industry, emphasising the need for creativity and problem-solving in yacht management. -------- If you’re a yacht industry expert looking to elevate your brand and grow your business, I’d love to connect. I offer tailored guidance to help you navigate brand strategy and unlock new growth opportunities. Feel free to reach out at ⁠ 👋🏻 LinkedIn: Kate Teare [https://www.linkedin.com/in/kate-teare/] Instagram: https://www.instagram.com/studio_voyage_/ [https://www.instagram.com/studio_voyage_/] Website: www.studiovoyage.co.uk [https://www.studiovoyage.co.uk/] Email: hello@studiovoyage.co.uk⁠ -------- Chapters 00:00 Introduction to the Yachting Briefer Podcast 03:39 Transitioning from Sea to Land 07:46 The Shipyard's Vision and Challenges 09:44 Innovative Build: Safety and Compliance 11:53 Owner Involvement and Customization 14:31 Captaining the New Vessel 15:36 The Role of the Captain in New Builds 18:06 Project Timeline and Launch Plans 19:12 Quality Control Challenges in Shipbuilding 20:47 Motivating the Workforce 23:05 Conclusion and Future Outlook 23:17 Project Progress and Excitement 23:47 Interior Design Insights 25:48 Custom vs. Production Yachts 28:29 Navigating Owner Preferences 30:18 Problem Solving in Yachting 32:32 Innovations in Yacht Design 34:00 Future Trends in Yachting 37:45 Advice for Aspiring Yacht Professionals 41:30 Closing Thoughts and Future Aspirations 42:59 Yellow and Pink Simple Modern Graphic Design Podcast YouTube Intro video.mp4 Keywords yachting, luxury, shipbuilding, project management, leadership, innovation, safety, interior design, career advice, marine technology

Ep. 7 Pushing the Boundaries: Elise Ciappara of JORO on Redefining Yacht Expeditions

In this episode of the Yachting Brief, host Kate Teare speaks with Elise Ciappara, a luxury yacht expedition specialist at JORO [https://joroexperiences.com/], about her journey in the yachting industry, memorable experiences on board, and the unique challenges and opportunities in creating bespoke itineraries for clients. They discuss the importance of understanding client needs, the changing definition of wealth, and the significance of personalisation in luxury yachting. Elise shares insights into the niche of yacht expeditions and the industry's evolving landscape, emphasising the need for education among yacht owners and the excitement of exploring off-the-beaten-path destinations. ------------ If you’re a yacht industry expert looking to elevate your brand and grow your business, I’d love to connect. I offer tailored guidance to help you navigate brand strategy and unlock new growth opportunities. Feel free to reach out at ⁠ 👋🏻 LinkedIn: ⁠⁠Kate Teare⁠⁠ [https://www.linkedin.com/in/kate-teare/] Instagram: ⁠⁠https://www.instagram.com/studio_voyage_/⁠⁠ [https://www.instagram.com/studio_voyage_/] Website: ⁠⁠www.studiovoyage.co.uk⁠ [https://www.studiovoyage.co.uk/] ------------ 00:00 Introduction to Luxury Yachting 02:31 Elise's Journey into Yachting 05:39 Memorable Experiences on Board 08:34 Transitioning to Shore Side Roles 11:24 The Role of a Yacht Expedition Specialist 14:49 Understanding Client Needs 17:30 Creating Unique Experiences 20:18 The Importance of Personalisation 23:05 Building Lasting Relationships with Clients 25:49 Curating Joy and Special Moments 31:31 A Moment of Connection 33:00 Changing Definitions of Wealth 34:13 Trends in Luxury Travel 34:47 Philanthropy and Meaningful Travel 37:05 Planning Unique Itineraries 40:04 Educating Yacht Owners 42:44 Exploring Off the Beaten Path 45:12 Dream Destinations and Future Plans 48:03 Exciting Projects Ahead 52:27 Reflections on the Journey luxury yachting, yacht expeditions, unique itineraries, client experiences, personalisation, wealth, yacht industry, adventure travel, shore-side roles, memorable moments

Ep. 6 Mountains & Mindsets: Grant Maughan on Leadership, Grit, and Pushing Limits Beyond the Sea

In this episode of The Yachting Brief, host Kate Teare speaks with Grant Maughan, an experienced superyacht captain and ultra-endurance athlete. Grant shares his journey from commercial fishing to the helm of luxury yachts, reflecting on the importance of leadership, safety, and teamwork at sea. He delves into the challenges of navigation, the philosophy of resilience that fuels both his yachting career and endurance pursuits, and the power of curiosity and continuous learning. The conversation also touches on Grant’s future ambitions, both in yachting and on his personal health journey. ------------ If you’re a yacht industry expert looking to elevate your brand and grow your business, I’d love to connect. I offer tailored guidance to help you navigate brand strategy and unlock new growth opportunities. Feel free to reach out at ⁠ 👋🏻 LinkedIn: ⁠⁠Kate Teare⁠⁠ [https://www.linkedin.com/in/kate-teare/] Instagram: ⁠⁠https://www.instagram.com/studio_voyage_/⁠⁠ [https://www.instagram.com/studio_voyage_/] Website: ⁠⁠www.studiovoyage.co.uk⁠ [https://www.studiovoyage.co.uk/] ------------ 00:00 Introduction to Grant Maughan 02:04 Grant's Journey in Yachting 04:19 Leadership Lessons from the Sea 07:02 Safety Culture and ISM in Yachting 09:13 The Evolution of Yachting and Communication 10:31 Refits and New Builds: Experiences Around the World 12:15 Crossing Oceans: Adventures and Challenges 14:01 Trust and Teamwork at Sea 17:17 The Challenge of Hiring Crew 22:36 Pushing Personal Limits: From Yachting to Ultra Running 26:23 Conquering Everest: A Journey of Fear and Teamwork 28:51 Living Life to the Fullest: Future Adventures and Reflections 32:16 Engagement and Community Building yachting, leadership, endurance sports, safety, personal growth, ultra marathons, mountaineering, team dynamics, resilience, adventure