The ZeedRound Podcast
In this episode of The ZeedRound Podcast, we’re talking with Breana Cutshall, Senior Account Manager at Pilot.com and founder of Bloom Budget, a personal finance app designed to make budgeting intuitive and stress-free. Breana talks about her journey from being a bookkeeper to creating the app she always wanted. We dig into the challenges of app development, the importance of empathy, and why financial literacy matters in a jargon-heavy industry. Highlights: * Why frustration with existing apps led Breana to create Bloom Budget * How she used AI tools like ChatGPT to build an app without coding expertise * The importance of plain language over jargon in personal finance * Why empathy matters in both bookkeeping and app design * The role of security and trust when dealing with sensitive financial data * The need for stronger financial literacy education in schools and everyday life * Funding and technical hurdles in the app development journey Timestamps: * 00:23 — Introduction to Breana and Bloom Budget * 04:32 — The Concept Behind Bloom Budget * 06:27 — The Financial Literacy Problem * 09:39 — Why Empathy is Important * 11:28 — The Near Future of Bloom Budget * 13:46 — Trust and AI in Financial Recommendations * 17:20 — Marketing to First-Time Budgeting App Users * 18:46 — Wins and Challenges in Development * 21:49 — The Grand Vision for Bloom Budget * 23:00 — Lightning Round! LINK TO SHOW NOTES [https://open.substack.com/pub/zeedround/p/the-zeedround-podcast-building-the?r=2kbqlj&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true]
5 episodios
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