TV Appearances, Big Festivals and a Billion Views: Joel Van Dijk's Musical Journey

How Musicians Can Earn Massive Upfront Fees Through Sync Licensing with Chelsey Coy

Want to hear your music on Netflix, Hulu, or a massive nationwide car commercial? Music sync licensing is one of the most lucrative avenues for independent musicians today—but getting your foot in the door requires a lot more than just having great tracks. In this episode, we sit down with Chelsea Coy, co-owner of the sync agency TwoOhSix (https://twoohsixmusic.com/), music supervisor, and accomplished indie artist. Chelsea breaks down the exact financial reality of sync (from $300 reality TV spots to $300,000 commercial placements), why music supervisors refuse to work directly with independent artists, how YOU can get involved in sync as an artist, and tells amazing industry stories like how a song she wrote six years ago just secured its very first placement. If you want to turn your music catalog into income-generating assets, grab a notebook—this episode is your roadmap. Connect with Chelsey Coy: https://www.instagram.com/notsocoy/ Chapters 0:00 – Introduction: Meeting Chelsea Coy & Co-owning a Sync Agency 0:37 – The Landscape of Sync: Commercials, Video Games, Promos, and Sports Bumpers 1:52 – The Pay Ranges: Upfront Fees vs. Backend Royalties ($300 to $300,000+) 4:14 – The Reality of Movie Budgets: Why the Music Department Gets Squeezed 8:30 – How TwoOhSix Started: Turning an Online Course Connection into a Business Partnership 11:05 – First Steps for Independent Artists: Active Research & Listening 17:56 – Essential Tech Assets: Metadata, Instrumentals, Clean Cuts, and AI Rules 20:31 – Why You Need a Sync Agency (And Why Supervisors Won't Deal with Artists Directly) 22:15 – Understanding Briefs and Avoiding the "One Strike Against You" Pitfall 24:23 – What is "One-Stop"? Split Sheets, PROs, and Easy-Clear Contracts 28:11 – How to Network in Sync: Guilds, Events (FOGS, Honeypot, SCL), and City Chapters 36:50 – Character Over Talent: Being a Good Human in a "Relationship Game" Industry 38:58 – Behind the Scenes of a Placement: Quote Requests & "Pitch It and Forget It" 43:34 – Pitching to Agency 206: The Facebook Group Vetting Process 45:46 – Writing for Sync: Authenticity vs. Chasing Trends 53:35 – Treating Music as a Long-Term Asset: Reading Deadline & Keeping the Faith 56:52 – Outro: Where to Find Chelsea Coy & TwoOhSix Follow on Instagram: https://www.instagram.com/whats_the_key/ Follow on TikTok: https://www.tiktok.com/@whats_the_key Connect with host Broadway B: https://linktr.ee/thebroadwayb Subscribe to our newsletter: https://mailchi.mp/bccf21e9112a/joinbroadwayscrew

What Taylor Swift Taught This Musician On The Voice: The Will Breman Interview

In this episode, we sit down with Will Breman, a Season 17 contestant on The Voice and a powerhouse on the California Central Coast music scene. Will shares behind-the-scenes stories of working with John Legend, Usher, and Taylor Swift (and the intimidation of her platform heels). We dive deep into the "nerdy" side of the music business, including how Will used Python and web scraping to build a sustainable gigging circuit. He also opens up about being on the autism spectrum, the emotional story behind his hit song "Butterflies," and what it’s like to realize you’re opening for Willie Nelson while Paul McCartney watches from the crowd. What's The Key? is a podcast for musicians, powered by your peers who've unlocked some of the doors. Connect with Will Breman: https://www.instagram.com/willbremanmusic/ https://linktr.ee/willbremanmusic Follow on Instagram: https://www.instagram.com/whats_the_key/ Follow on TikTok: https://www.tiktok.com/@whats_the_key Connect with host Broadway B: https://linktr.ee/thebroadwayb Subscribe to our newsletter: https://mailchi.mp/bccf21e9112a/joinbroadwayscrew

Why There Are No Small Gigs for Musicians: The Power of Referrals with Just Liv

In this episode of What’s The Key?, we sit down with Just Liv, an incredible vocalist who has performed with huge names including The Jonas Brothers, Kanye West, Willow Smith, Duckwrth, Jessie Reyez, Inglewood SIR, and many more. Just Liv shares the "faith-based" reality of her career, discussing the pivotal moments that took her from the intimate stages of Leimert Park to performing at Dodger Stadium, Madison Square Garden, and The Hollywood Bowl. We discuss: - The "Juice Joint" Incubator: How an LA open mic session became the foundation for her community and career. - The Sunday Service Era: What she learned witnessing vulnerability and creative risks while working with Kanye West. - Touring the World: Lessons in professionalism and endurance from the road with Willow Smith and the Jonas Brothers. - Collaborative Chemistry: Her experiences recording with The Game on Born 2 Rap, Daniel Caesar on "Sins of the Father," and joining PJ Morton for his Cape Town to Cairo album. - The Tiny Desk Experience: Navigating the unique, "no-hiding" environment of NPR’s Tiny Desk with Jessie Reyez and DCKWRTH. Just Liv’s story is a masterclass in treating every "small" part with the respect of a lead role and understanding that "the gift will always make room for you." What's The Key? is a podcast for musicians, powered by your peers who've unlocked some of the doors. Follow Just Liv: Instagram: https://www.instagram.com/justlivmusic/ Listen: Find Just Liv on all streaming platforms. Follow on Instagram: https://www.instagram.com/whats_the_key/ Follow on TikTok: https://www.tiktok.com/@whats_the_key Connect with host Broadway B: https://linktr.ee/thebroadwayb Subscribe to our newsletter: https://mailchi.mp/bccf21e9112a/joinbroadwayscrew

TV Appearances, Big Festivals and a Billion Views: Joel Van Dijk's Musical Journey

How do you go from playing for free to performing on Jimmy Kimmel 5 times and amassing 1 billion views? In this episode of "What's The Key?", veteran guitarist and producer Joel Van Dijk (Aloe Blacc, Mystical Joyride) breaks down the reality of the music industry. We discuss his early days in LA, the "Three Things" rule for taking gigs, the chaos vs. execution of D’Angelo and Maxwell, and how his project Mystical Joyride went viral in a way no one expected. If you want to build a sustainable career in music, this is your roadmap. What's The Key? is a podcast for musicians, powered by your peers who've unlocked some of the doors. Connect with Joel Van Dijk: https://www.instagram.com/joelvandizzle/ https://www.instagram.com/mysticaljoyride/ https://www.joelvandijk.com/ 00:00 Intro: Meet Joel Van Dijk 03:20 The Aloe Blacc Origin Story: Before "I Need a Dollar" 05:40 Rehearsing in Living Rooms: The Early LA Hustle 07:00 Why Craigslist is Still a Goldmine for Networking 08:50 The "Three Things" Rule for Every Gig 11:40 Late Night TV: Kimmel, Letterman, and Beyond 13:30 Performance Analysis: D’Angelo’s Chaos vs. Maxwell’s Execution 16:20 The Anthony Hamilton "Drunken Excursion" Story 19:00 Surviving Salty Sound Guys & Live TV Disasters 23:10 Producing the Chappelle Outro & Mercedes Syncs 29:40 Building "Tribal Futurism": The Mystical Joyride Aesthetic 31:10 Why Being "Weird" is the Ultimate Marketing Hack 35:20 1 Billion Views: The Reality of Going Viral in Bangladesh 39:00 The Dark Side: Fraudulent Copyright Takedowns 47:20 The Truth About Writing for Sync Licensing 51:50 Live Performance: Keeping the Energy "Container" Follow on Instagram: https://www.instagram.com/whats_the_key/ Follow on TikTok: https://www.tiktok.com/@whats_the_key Connect with host Broadway B: https://linktr.ee/thebroadwayb Subscribe to our newsletter: https://mailchi.mp/bccf21e9112a/joinbroadwayscrew

How This Artist Ended Up Playing Shows With The Nickelodeon Star - Chloe Bee

Singer Chloe Bee breaks down how she has been able to land some big opportunities… from performing with former Nickelodeon star Drake Bell to building a residency in LA, to landing paid gigs in Vegas and Hawaii. We get into how to use your views and streams without becoming obsessed and spiraling, and why you shouldn’t be afraid of being “cringe.” Follow on Instagram: https://www.instagram.com/whats_the_key/ Follow on TikTok: https://www.tiktok.com/@whats_the_key Connect with host Broadway B: https://linktr.ee/thebroadwayb Subscribe to our newsletter: https://mailchi.mp/bccf21e9112a/joinbroadwayscrew