SEO That Actually Books: The Wedding Pro’s Guide to Getting Found

Building FiftyFlowers with Liza Roeser

This week on This Takes The Cake, Sara sits down with Liza Roeser, founder and CEO of FiftyFlowers, to talk about how a Peace Corps assignment in Ecuador unexpectedly led her into the floral industry — and eventually to building one of the most recognizable flower companies in weddings. From shipping flowers farm-direct before online ordering was even normal, to helping thousands of couples create DIY wedding florals, Liza shares the risks, lessons, and moments that shaped FiftyFlowers into the industry powerhouse it is today. Plus, we ask Liza what truly “takes the cake” in her career and life. Follow us on all the things! ⁠https://www.stunningandbrilliantevents.com/⁠ [https://www.stunningandbrilliantevents.com/] ⁠https://www.instagram.com/stunningandbrilliantevents/ ⁠ [https://www.instagram.com/stunningandbrilliantevents/%C2%A0] ⁠https://www.instagram.com/thistakesthecakepodcast/⁠ [https://www.instagram.com/thistakesthecakepodcast/] ⁠https://www.tiktok.com/@sandbevents⁠ [https://www.tiktok.com/@sandbevents] ⁠https://www.youtube.com/@stunningandbrilliantevents⁠ [https://www.youtube.com/@stunningandbrilliantevents] ⁠https://www.tiktok.com/@thistakesthecakepodcast⁠ [https://www.tiktok.com/@thistakesthecakepodcast]

SEO That Actually Books: The Wedding Pro’s Guide to Getting Found

In this episode, we sit down with SEO expert Sara Dunn to break down how wedding pros can actually get found online—without the overwhelm. From understanding what SEO really is (in normal human terms) to fixing the most common mistakes vendors make, Sara shares actionable strategies that go beyond just “posting pretty blogs.” We dive into strategic blogging, showing up in local searches, and how AI is changing the way couples find vendors. Whether you’ve never touched your SEO or know you’ve been doing it wrong, this episode is packed with tips that can help you start booking more of your dream clients—straight from Google. Follow us on all the things! ⁠https://www.stunningandbrilliantevents.com/⁠ [https://www.stunningandbrilliantevents.com/] ⁠https://www.instagram.com/stunningandbrilliantevents/⁠ [https://www.instagram.com/stunningandbrilliantevents/] https://www.instagram.com/thistakesthecakepodcast/ [https://www.instagram.com/stunningandbrilliantevents/] ⁠https://www.tiktok.com/@sandbevents⁠ [https://www.tiktok.com/@sandbevents] ⁠https://www.youtube.com/@stunningandbrilliantevents [https://www.youtube.com/@stunningandbrilliantevents] ⁠⁠⁠https://www.tiktok.com/@thistakesthecakepodcast⁠ [⁠⁠⁠https://www.tiktok.com/@thistakesthecakepodcast⁠ ] Check out Sara! https://saradoesseo.com/ [https://saradoesseo.com/] https://www.instagram.com/saradoesseo/ [https://www.instagram.com/saradoesseo/]

Orlando Launch Story: Meet Faith

This week on Take the Cake, Dallas sits down with Faith, the powerhouse behind the newly launched Orlando office of Stunning & Brilliant Events. From how she first got her start with S&B to what it really looks like to open and lead a brand-new market, Faith shares the highs, the challenges, and the behind-the-scenes moments you don’t see on wedding day. It’s a candid conversation about growth, taking big leaps, and building something of your own—all with a little wedding industry chaos mixed in.

From the Groom: Inside Alex & Annie’s Flagler Museum Wedding

What’s it really like planning a luxury wedding—from the groom’s perspective? 👀 In this episode, Jacque of Stunning & Brilliant Events sits down with Alex to break down every moment of his and Annie’s stunning Flagler Museum wedding, from how they found S&B to the behind-the-scenes decisions, unexpected challenges, and those “this takes the cake” memories. We’re talking groom POV (yes, they have opinions too), design choices shaped by personality, and the moments that made this wedding feel so them, while Jacque shares what it takes to pull off a seamless day at an iconic venue—and the little things guests never see. If you’re a future bride, groom, or planner, this one’s packed with real advice, honest reflections, and a few fun surprises along the way.

Where to Actually Splurge vs. Where to Fake It

In this episode, Caroline and Alex break down one of the biggest wedding planning questions: where should you actually spend your money, and where can you save without anyone noticing? From the vendors that truly impact your wedding day—like photography, entertainment, and planning—to the details couples often overspend on, like favors, signage, and trendy décor, they share honest advice and real examples to help couples spend with intention. They also dive into common budget mistakes, debate “splurge vs. save” scenarios, and explain why creating an unforgettable guest experience matters more than trying to impress with every detail. If you’re planning a wedding and want to make smarter decisions with your budget, this episode is packed with the expert insight you need to spend where it matters and fake the rest.