017; Landon Wade; A New Merch Strategy

017; Landon Wade; A New Merch Strategy

Landon Wade talks about the strategic use of merchandise as a way to strengthen customer relationships. We discuss why merch works when it’s intentional, how to avoid wasting money on swag, and how companies can use physical touchpoints to stay top of mind with the right customers.

016; Gina Tabasso; One Team, One Goal

Gina Tabasso of Barracuda B2B Marketing explores what it really means to operate as one team with one shared goal. The conversation focuses on alignment between marketing, sales, and operations, and how clarity, communication, and accountability drive sustainable growth.

015; Jared Brubaker; The Discipline of Leadership Development

Jared Brubaker breaks down leadership development as a discipline that must be practiced intentionally, not left to chance. He shares a five-discipline framework for developing leaders through repetition, structure, and real-world application.

014; Georgian Simion; Defining Meaningful KPIs

Georgian Simion shares his approach to KPIs, which includes how to define and display them for maximum impact, common mistakes that render KPIs useless, and thoughts on gathering the data you need.

013; Matthew Rassi; Problems Don't Age Well

Guest host Chad Bareither talks with Lean expert Matthew Rassi about the mindset shift required to run toward problems instead of away from them. Matthew explains why problems don’t age well, why teams must broadcast issues early, and how leaders can build a culture of ownership, visibility, and continuous improvement.