S2 Ep 9 | Exposed: Why Traditional Recruiting Is Broken (And What to Do Instead) — with Bryan Lee

S2 Ep 9 | Exposed: Why Traditional Recruiting Is Broken (And What to Do Instead) — with Bryan Lee

https://youtu.be/NunYnItDvV4?si=W8BrcPbfefFG0m45 WHY TRADITIONAL RECRUITING IS BROKEN — AND WHAT 13 YEARS IN HOSPITALITY HR TAUGHT BRYAN LEE Why traditional recruiting is broken is the central question in Episode 9, as host Mark sits down with Bryan Lee, business manager and executive recruiter at Concord Consulting. After 23 years in hotels and resorts — 13 of them in HR — Bryan has seen first-hand how the industry’s hiring playbook fails again and again. The Resume Arms Race Bryan breaks down a hiring cycle that has quietly become a guessing game: employers use AI to write job descriptions, candidates use AI to write resumes that mirror them back, and recruiters end up matching buzzwords instead of fit. “We don’t guess, we measure,” Bryan says — explaining why psychometric assessments are now central to his recruitment practice. Generations, Misunderstood The conversation shifts to generational dynamics in the workplace. Bryan reframes the usual generational blame game, showing how collective experiences — 9/11, COVID, housing costs, tuition inflation — shape each generation’s values rather than “laziness” or “entitlement.” His advice for leaders: stop assuming, start asking, and let real data — not narrative — drive hiring and retention strategy. SHOW NOTES: In this episode, Mark sits down with Bryan Lee — business manager, executive recruiter, and senior talent consultant at Concord Consulting. After 23 years in hotels and resorts, including 13 years in HR, Bryan brings a rare, cross-industry perspective on recruitment, retention, and the generational shifts reshaping today’s workforce. WHAT YOU’LL LEARN * Why the traditional recruiting model — resume, phone screen, interview, reference check — is fundamentally flawed * How AI-written job descriptions and AI-written resumes are creating a ‘guessing game’ for recruiters * Why psychometric assessments turn hiring from guesswork into measurement * How to manage (not just absorb) turnover, especially in high-turnover industries * Why blaming generations for ‘bad work ethic’ misses the real picture * How collective experiences like COVID and 9/11 shape generational workplace values * Why hybrid work flexibility correlates with lower attrition * Where to find real data on workforce trends instead of relying on assumptions KEY MOMENTS * 00:00:54 — Introducing Bryan Lee and his 23-year hospitality background * 00:05:10 — How has recruitment changed? Bryan’s 13-year view * 00:08:07 — Why the traditional recruiting model is fundamentally flawed * 00:13:35 — “We don’t guess, we measure”: the case for psychometric assessments * 00:16:08 — Managing vs. controlling turnover in hospitality * 00:20:00 — Generational values: how collective experiences shape the workforce * 00:23:05 — The Gen Z paradox: raised remote, expected to return to the office * 00:38:00 — Going to the source: Statistics Canada and the real data behind labor shortages * 00:44:55 — Closing thoughts: ask better questions, don’t just look for answers ABOUT BRYAN LEE Bryan Lee is a business manager, executive recruiter, and senior talent consultant at Concord Consulting. With 23 years of experience in hotels and resorts across Ontario, British Columbia, and Alberta — including 13 years in human resources at the director level — Bryan brings a uniquely cross-functional perspective on recruitment, retention, and workforce strategy across both unionized city properties and seasonal resort operations. CONNECT & SUBSCRIBE * Subscribe wherever you listen to podcasts * Leave a review — it helps us reach more entrepreneurs like you * Have a topic or question? Drop a comment or reach out — Mark reads every one 🔗 Connect with us on LinkedIn [https://www.linkedin.com/company/traits-tools/] 📸 Follow us on Instagram [https://www.instagram.com/traits_tools/] 📰 Read our BLOG [https://traits.com/resources/blog/] 📩 Sign up to our Newsletter [https://link.traits.com/widget/form/EWZNktmMIV6QBOJF2KNv]

S2 Ep 8 | Remarkable: How Organizational Culture and Belonging Transformed a Family Business into a National Award Winner with Dean Koeller

https://youtu.be/ITBNKLUrgAc?si=2odn_FGV63XBKpqP ORGANIZATIONAL CULTURE AND BELONGING: THE SECRET BEHIND ONE OF CANADA’S MOST ADMIRED MORTGAGE COMPANIES Organizational culture and belonging are not just HR buzzwords at Calvert Home Mortgage — they are the foundation of everything the company does. In Season 2, Episode 8, host Mark sits down with Dean Koeller, CEO of Calvert Home Mortgage, a family-founded company that has grown into one of Canada’s most admired organizations, winning the Waterstone Canada’s Most Admired Corporate Culture award twice. From Family Conflict to Cultural Clarity Dean opens up about how working alongside his father and brother nearly broke the business apart — a family psychologist once told them it would never work. What saved them was structure, self-awareness, and the TRAITS model. Understanding each other’s personality profiles transformed conflict into complementarity, and that principle now runs throughout the entire organization, from hiring to onboarding to daily team communication. What Belonging Really Means at Work Dean’s definition of culture goes beyond perks and ping-pong tables. It is built on three pillars: mastery, autonomy, and meaning — and held together by belonging. Culture, he says, acts like an immune system: when someone does not fit, the organization naturally surfaces it. But psychological safety without accountability creates risk. The balance of both, under the umbrella of genuine belonging, is what makes organizations thrive — and what has made Calvert trusted, caring, and fast for nearly 50 years. SHOW NOTES: WHAT YOU’LL LEARN * How the Koeller family used the three-circle model (family, ownership, management) to survive working together * Why a family psychologist said their business would fail — and how they proved him wrong * How TRAITS profiles are used in hiring, onboarding, and daily team communication at Calvert * What the baseball card system is and how it creates belonging from day one * Why culture acts like an immune system — and how to build one that works * The balance between psychological safety and accountability * How mastery, autonomy, and meaning create retention in the next generation * What Calvert’s three words — trusted, caring, fast — actually look like in practice KEY MOMENTS * 00:03:45 — Dean introduces Calvert Home Mortgage and the family history * 00:05:37 — The family psychologist says it won’t work — and what they did next * 00:06:23 — The three-circle model: family, ownership, and management * 00:16:12 — How the TRAITS model changed everything for the Koeller family * 00:19:37 — How TRAITS is used across hiring, culture, and team communication * 00:23:00 — Dean’s definition of culture: mastery, autonomy, meaning, and belonging * 00:30:37 — The baseball card system — onboarding with traits profiles * 00:39:44 — Psychological safety and accountability: why you need both * 00:44:54 — Mark’s personal experience with Calvert: trusted, caring, fast ABOUT DEAN KOELLER Dean Koeller is the CEO of Calvert Home Mortgage, a family-founded Canadian mortgage lender established in 1975. Under Dean’s leadership, Calvert has won the Waterstone Canada’s Most Admired Corporate Culture award twice and has been recognized by the Alberta Business Family Institute as Signature Family of the Year. Dean is a graduate of Singularity University’s executive program and is a passionate advocate for purpose-driven leadership, psychological safety, and building organizational cultures rooted in belonging. CONNECT & SUBSCRIBE * Subscribe wherever you listen to podcasts * Leave a review — it helps us reach more entrepreneurs like you * Have a topic or question? Drop a comment or reach out — Mark reads every one 🔗 Connect with us on LinkedIn [https://www.linkedin.com/company/traits-tools/] 📸 Follow us on Instagram [https://www.instagram.com/traits_tools/] 📰 Read our BLOG [https://traits.com/resources/blog/] 📩 Sign up to our Newsletter [https://link.traits.com/widget/form/EWZNktmMIV6QBOJF2KNv]

S2 Ep 6 | 3 Unstoppable Forces: How AI Disruption in Business Is Rewriting the Rules for Leaders with Joel Thompson

https://youtu.be/_Ki_euh9NJI?si=81fSZHTMyCCrqUqB AI DISRUPTION IN BUSINESS: ARE YOU READY FOR WHAT’S COMING? AI disruption in business is no longer a future concern — it is happening right now, and the organizations that fail to prepare will be left behind. In Season 2, Episode 6 of the podcast, Mark sits down with Joel Thompson, a CPA turned business optimization consultant and founder of Redline Consulting, to unpack one of the most pressing challenges facing leaders today: how to navigate the profound transformation that artificial intelligence is already triggering across every industry. Joel brings a unique lens to the conversation. With decades of experience as an internal CFO for large construction companies, he has built his consulting practice around a simple but powerful framework: the three pillars of technology, people, and process. Now, with AI expanding one of those pillars at an exponential rate, everything else must adapt — and fast. THE SPEED PROBLEM: WHY THIS TIME IS DIFFERENT Unlike previous technological revolutions — the printing press, electricity, the automobile — AI is advancing at a compressed speed that the human mind struggles to comprehend. Joel uses the analogy of folding a piece of paper 42 times to reach the moon: we simply cannot visualize the scale of what is coming. The AI race between global superpowers has removed guardrails and flooded the space with investment, pushing capability far ahead of any meaningful application. “The engine has gotten way ahead of where the rest of us are even aware,” Joel explains. WHO GETS HIT FIRST? Professional services firms — law, accounting, consulting — will feel AI disruption in business most acutely, and fastest. Joel breaks down how a $1,000 legal bill might soon look dramatically different when 80% of the work (research and collation) can be handled by AI in minutes. Margin compression is coming, and organizations that do not adapt their delivery model will simply stop getting calls. Product-based businesses will face a different, slower curve — but no one is immune. THE ENTRY-LEVEL PROBLEM NOBODY IS TALKING ABOUT One of the most thought-provoking moments of the episode is Joel’s insight about entry-level jobs. AI is eliminating the “grunt work” that has traditionally trained young professionals. Without those foundational stepping stones — the research, the data entry, the clerical roles — how do people build the experience and wisdom needed to validate AI outputs, catch hallucinations, and make sound judgment calls? This is a challenge that organizations and educators have not yet begun to solve. AI DISRUPTION IN BUSINESS REQUIRES HUMAN WISDOM Joel draws a critical distinction: AI is artificial intelligence, not artificial wisdom. Knowing that a tomato is a fruit is intelligence. Knowing not to put it in a fruit salad is wisdom. As AI takes over knowledge-gathering and processing tasks, the value of human experience — the ability to do a “reasonableness check” — becomes more important, not less. Experienced leaders who can translate between business and technology, validate AI outputs, and design robust systems will become the most valuable people in any organization. THE THREE PILLARS FRAMEWORK IN THE AGE OF AI Joel’s three pillars — technology, people, and process — remain as relevant as ever, but they must evolve together. A business that invests heavily in AI technology without updating its processes or preparing its people will create new bottlenecks rather than removing old ones. “Leadership without process is chaos,” he notes, “and process without leadership is bureaucracy.” The goal is balance — and the integration point is always process. WHAT LEADERS MUST DO NOW Joel’s message to leaders is urgent: get to 30,000 feet and rethink your business model. Start small pilot projects. Build an innovation mindset across your team. Get people comfortable sharing and improving processes rather than hoarding knowledge out of fear. And above all — don’t wait. This is musical chairs, and the music is already playing. Whether you are running a construction company, a professional services firm, or a small entrepreneurial business, this episode delivers a clear-eyed, practical perspective on AI disruption in business that will challenge how you think about technology, your team, and the future of your organization. SHOW NOTES: WHAT YOU’LL LEARN * Why AI is advancing faster than any previous technological revolution * Which industries will be hit hardest and fastest by AI disruption * The entry-level job problem — and why it matters for your organization’s future * Why AI is intelligence, not wisdom — and what that means for hiring * How to use the 3-pillar framework (tech, people, process) to prepare your business * What “data discipline” means and why it’s foundational to AI readiness * How to build an innovation mindset across your team * Why nimble organizations will win — and how to become one KEY MOMENTS * 00:03:41 — Joel’s background: CPA, construction CFO, and the 3-pillar framework * 00:09:00 — Why AI is different from every previous technological revolution * 00:13:40 — How different industries will be affected and at what speed * 00:17:44 — The future of jobs and the entry-level problem * 00:28:05 — AI hallucinations, data hygiene, and the reasonableness check * 00:38:06 — The 3-pillar framework explained in depth * 00:40:38 — About Redline Consulting and how to connect with Joel RESOURCES & LINKS * Connect with Joel Thompson on LinkedIn [https://www.linkedin.com/in/joelthompsonmba/] * Redline Consulting website [https://www.redlinemanagement.ca/] * Book mentioned: 10X Is Easier Than 2X by Dan Sullivan ABOUT JOEL THOMPSON Joel Thompson is a CPA and business optimization consultant who has spent decades as an internal CFO for large construction companies. He is the founder of Redline Consulting, a firm that helps businesses align their technology, people, and processes to remove bottlenecks, streamline operations, and achieve exponential growth. Joel is a sought-after speaker on AI disruption in business and the future of work. CONNECT WITH TRAITS: 🔗 Connect with us on LinkedIn [https://www.linkedin.com/company/traits-tools/] 📸 Follow us on Instagram [https://www.instagram.com/traits_tools/] 📰 Read our BLOG [https://traits.com/resources/blog/] 📩 Sign up to our Newsletter [https://link.traits.com/widget/form/EWZNktmMIV6QBOJF2KNv]

S2 Ep 5 | Building to Last: The Science Behind Leadership with DeWayne Fliss

https://youtu.be/sNrdH3s06-Q DEWAYNE SHARES HOW DECADES OF EXPERIENCE SHAPED THE SCIENCE BEHIND LEADERSHIP AND WHY STRATEGY, PEOPLE, AND STRUCTURE MUST EVOLVE TOGETHER FOR ORGANIZATIONS TO ENDURE. In the Season 2 of The TRAITS Podcast, host Mark Frentz and DeWayne Fliss, founder of Concord Consulting, bring the story full circle: exploring the science behind leadership and how decades of research and real-world experience shaped the foundations of TRAITS. After years of helping organizations grow from small teams to multimillion-dollar enterprises, DeWayne noticed a pattern: every successful company reaches a stage where technical skills and intuition aren’t enough. They need structure, strategy, and self-awareness at the leadership level. This episode dives into how organizations evolve through growth stages and how leaders must adapt from entrepreneurial drive to strategic discipline. DeWayne unpacks the core principles behind TRAITS and the research that revealed that leadership is not art or instinct, it’s a science of human behaviour, motivation, and fit. Listeners will learn: ✅ When companies need to redefine what “strategic activities” really are. ✅ How to recognize the turning point where founders must shift from doing to leading. ✅ Why alignment between strategy, structure, and people determines long-term performance. ✅ How technology and HR evolve into strategic functions at scale. ✅ What “the science behind leadership” looks like in practice. DeWayne shares examples of companies that outgrew their systems and had to re-engineer their leadership approach, introducing strategic roles like finance, HR, and marketing as organizations approach $50 million and beyond. He explains how the language of leadership shifts from reacting to anticipating and how data, clarity, and self-awareness enable leaders to build organizations that last. By the end of the episode, listeners see how DeWayne’s engineering precision, behavioural insight, and strategic thinking combined to create TRAITS, the tool that bridges the gap between knowing your people and leading them effectively. It’s a fitting finale to his series: a blueprint for leaders who want to move from growth to longevity and build organizations designed to endure. SHOW NOTES: 00:00 – Series recap and DeWayne’s final chapter 03:20 – The science behind leadership and organizational growth 09:45 – When entrepreneurial instinct stops working 16:15 – The shift from tactics to strategy 24:00 – Strategic roles and why they appear as companies scale 33:50 – Technology and HR as strategic functions 42:30 – The data-driven future of leadership 49:55 – Closing thoughts: building organizations that endure CONNECT WITH TRAITS: 🔗 Connect with us on LinkedIn [https://www.linkedin.com/company/traits-tools/] 📸 Follow us on Instagram [https://www.instagram.com/traits_tools/] 📰 Read our BLOG [https://traits.com/resources/blog/] 📩 Sign up to our Newsletter [https://link.traits.com/widget/form/EWZNktmMIV6QBOJF2KNv]

S2 Ep 4 | Cracks in the Foundation: Why Companies Struggle to Scale with DeWayne Fliss

https://youtu.be/3dG7sfGrPsg DEWAYNE FLISS EXPLORES WHY COMPANIES STRUGGLE TO SCALE—AND HOW LEADERS CAN FIX WHAT’S BENEATH THE SURFACE BEFORE GROWTH COLLAPSES IT. In Season 2, Episode 4 of The TRAITS Podcast, host Mark Frentz and DeWayne Fliss, founder of Concord Consulting, take a hard look at one of the most common problems growing organizations face: why companies struggle to scale. Building on his engineering and leadership insights, DeWayne reveals how even the strongest organizations can experience “cracks in the foundation”—early warning signs of misalignment that appear as companies grow. These cracks may begin small, but left unaddressed, they widen until entire systems—and relationships—start to break down. Drawing from decades of consulting and leadership experience, DeWayne explains that scaling problems rarely come from strategy or market conditions. They come from people, structure, and communication—areas that leaders often overlook when growth is good. In this episode, Mark and DeWayne discuss: ✅ The three most common reasons why companies struggle to scale—and how to spot them early. ✅ Why leadership misalignment creates performance plateaus. ✅ How rapid growth can hide systemic issues that resurface later. ✅ The importance of redefining roles, responsibilities, and structure as organizations evolve. ✅ The moment leaders must shift from managing to mentoring. DeWayne shares powerful analogies between engineering principles and organizational behaviour. Just as a structure’s integrity depends on its unseen framework, a company’s success depends on its internal alignment—the trust, clarity, and accountability connecting its people. Listeners will hear stories of real-world clients who faced growth bottlenecks not because of demand, but because their teams and systems weren’t ready to support the next level. DeWayne unpacks how these companies overcame their challenges by strengthening leadership communication, refining accountability systems, and clarifying strategic priorities. By the end of this episode, you’ll understand that companies don’t fail because they grow too fast—they fail because they don’t grow intentionally. This conversation is essential for leaders, HR professionals, and entrepreneurs who want to prevent performance cracks before they turn into cultural collapses. SHOW NOTES: 00:00 – Introduction: Revisiting lessons from engineering and leadership 03:15 – The first signs of cracks in growing organizations 08:40 – Why structure breaks when leadership alignment is missing 16:25 – How scaling too fast hides cultural weaknesses 25:10 – The importance of redefining leadership roles during growth 34:50 – Turning cracks into opportunities for clarity 42:00 – The mindset that separates reactive managers from proactive leaders CONNECT WITH TRAITS: 🔗 Connect with us on LinkedIn [https://www.linkedin.com/company/traits-tools/] 📸 Follow us on Instagram [https://www.instagram.com/traits_tools/] 📰 Read our BLOG [https://traits.com/resources/blog/] 📩 Sign up to our Newsletter [https://link.traits.com/widget/form/EWZNktmMIV6QBOJF2KNv]