Day 188: The Numbers That Matter - Marketing & Financial Tracking

Day 188: The Numbers That Matter - Marketing & Financial Tracking

You can't improve what you don't measure. Day 188 of the Travel Agency in a Year Podcast covers the handful of marketing and finance metrics every travel advisor should track monthly and why lead source might be the single most valuable data point in your business.

Day 187: From Maybe to Booked: A travel advisor's booking strategy

The proposal isn't the finish line. Today's episode of the Travel Agency in a Year covers how to reduce decision friction, handle the dreaded "let me think about it," and turn more proposals into actual bookings.

Day 186 - Where Leads go to die: Building a pipeline that actually works

Most advisors don't have a marketing problem, they have a follow-through problem. This episode of travel Agency in a Year lays out a simple five-stage pipeline system so no lead ever quietly disappears again.

Day 185 - The travel advisor & outreach: cold, warm & everything in-between

Outreach doesn't have to feel scary or salesy. Learn the difference between warm and cold outreach for travel advisors, why the follow-up matters more than the first message, and how to reconnect with past clients without sounding like a pitch.

Day 184 - Showing up on Camera: Short-form, Long-Form & Written Content hacks for travel advisors

No more forty-five minutes rehearsing a fifteen-second video. Today's episode of travel Agency in a Year covers how to use short-form, long-form, and written content together. Plus, the repurposing trick that turns one piece of content into a week's worth of posts. Get your content batching systems in place, so you have time to serve all these new trip requests coming into your pipeline!