How Bonding Over Books Is Tackling Loneliness One Conversation Game at a Time | TRENCHES with Milan Terez

How Bonding Over Books Is Tackling Loneliness One Conversation Game at a Time | TRENCHES with Milan Terez

What happens when a marketing career in NYC leaves you craving real connection and you decide to build the solution yourself? In this episode of TRENCHES with MTN, host Milan Terez sits down with Sarah Dalley, founder of Bonding Over Books, a community-building conversation game designed to reduce loneliness and spark meaningful connection. Sarah breaks down the full founder journey: product development and physical product validation, retail strategy, funding through community programs, and what it actually takes to build a purpose-driven brand from scratch. If you're a founder building around a social mission, navigating funding for a physical product, or just trying to make something that genuinely matters — this episode is for you. Key Takeaways Journey from marketing to entrepreneurship Creating a community-focused product Funding and retail strategy for physical products Product testing and validation Funding through community programs Building a brand with purpose Chapters 00:00 Welcome to TRENCHES with Milan Terez 01:23 The Journey to Bonding Over Books 02:44 What It's Like Working in Lifecycle Marketing 03:49 When Moving Home is the RIGHT Move 06:00 Navigating Life Changes and Community Building 09:06 The Light Bulb Moment for Bonding Over Books 14:43 Defining 'All In' as an Entrepreneur 18:55 Tips for Starting a Service-Based Side Hustle 23:17 Funding the Initial Product Development 26:11 The Role of Pre-Orders in Product Launch 29:40 Key Lessons for Founders of Physical Products 34:55 How to Create a Card Game40:33 Mental Health Advocacy Through Connection 42:42 Leveraging Events for Brand Visibility 45:03 How to Get Your Brand Stocked in Barnes & Nobles and Paper Source 49:47 Essential Tools for Solopreneurs 53:03 How to Build a Mission Driven Brand 54:45 Building Meaningful Connections 56:52 Top Conversation Starters 01:00:45 The Mission Behind the Brand 01:01:23 Future Aspirations and Growth 01:02:47 Advice for Aspiring Entrepreneurs ResourcesSquarespace - https://www.squarespace.com [https://www.squarespace.com] FAIRE Wholesale Platform - https://www.faire.com [https://www.faire.com] BookCon - https://www.bookcon.com [https://www.bookcon.com] Bas Blue Detroit - https://basblueus.com/the-basblue-foundation/zero-to-one/ [https://basblueus.com/the-basblue-foundation/zero-to-one/] Connect With Us: Our Guest: Sarah Dalley Guest Brand - Bonding Over Books Instagram: ⁠https://www.instagram.com/bondingoverbooks/ TikTok: https://www.tiktok.com/@bondingoverbooks [https://www.tiktok.com/@bondingoverbooks] Bonding Over Books Official Website: https://bondingoverbooks.co [https://bondingoverbooks.co] Our Host: Milan Terez Instagram: ⁠/ milanterez⁠ ⁠⁠ TikTok: ⁠⁠⁠https://www.tiktok.com/milanterez⁠ ⁠ TRENCHES with Milan Terez Instagram: ⁠⁠ ⁠/ trenchesthepodcast⁠ TikTok: ⁠⁠ ⁠⁠⁠https://www.tiktok.com/trenchesthepod⁠cast Book clubs, community building, product development, mental health, entrepreneurship, bonding over books, game design, retail strategy, startup funding

Digging Deeper with Sarah Dalley (Founder of Bonding Over Books) | TRENCHES Rapid Fire

What does it look like to build a community-focused product brand organically without a big budget, without outside funding, and without pretending it's easy? In this episode of TRENCHES with Milan Terez, host Milan Terez sits down with Sarah Dalley, founder of Bonding Over Books, a conversation game designed to bring people together through reading and real connection. Sarah opens up about the real cost of branding as a first-time founder, unlearning perfectionism, navigating entrepreneurial mistakes, and how spirituality and personal growth have shaped the way she builds. If you're a founder, a book lover, or someone building a community-driven brand from scratch — this one's for you. Key TakeawaysBuilding Bonding Over Books as an organic community toolLessons learned from entrepreneurial challenges and mistakesThe importance of authenticity and unlearning perfectionismBalancing personal life, spirituality, and business growthStrategies for decision-making and managing stress in startups Chapters00:00 Welcome to TRENCHES with Milan Terez00:39 Digging Deeper with Sarah Dalley00:58 The Morning Show01:50 Olivia Dean02:53 Spirituality & Guides03:25 Wedding Planning & Pop-up Events04:21 It's NOT Easy to Start a Business05:09 Branding is Expensive06:15 Get An Emotional Support Dog06:54 How to Fight Perfectionism08:22 Reading To Stay Grounded08:55 More Businesses Coming Soon11:01 Thank You Sarah Dalley Connect With Us:Our Guest: Sarah Dalley Guest Brand - Bonding Over Books Instagram: ⁠https://www.instagram.com/bondingoverbooks/TikTok: https://www.tiktok.com/@bondingoverbooks [https://www.tiktok.com/@bondingoverbooks]Bonding Over Books Official Website: https://bondingoverbooks.co [https://bondingoverbooks.co] Our Host: Milan TerezInstagram: ⁠/ milanterez⁠ ⁠⁠TikTok: ⁠⁠⁠https://www.tiktok.com/milanterez⁠ ⁠ TRENCHES with Milan TerezInstagram: ⁠⁠ ⁠/ trenchesthepodcast⁠ TikTok: ⁠⁠ ⁠⁠⁠https://www.tiktok.com/trenchesthepod⁠cast Bonding Over Books, entrepreneurship, community building, mental health, book clubs, personal growth, spirituality, decision-making, branding, podcasting

From Shy to Confident: How Haley Fritz's Launched Breezy's Nasal Strips into Major Retailers

What does it take to get your product into Urban Outfitters and Anthropologie while still clocking in at a full-time job in the film industry? In this episode of TRENCHES with MTN, host Milan Terez sits down with Haley Fritz, founder of Breezy's Nasal Strips, to break down exactly how she did it. From finding a manufacturer and navigating the packaging design process, to landing major retail partnerships, scaling on TikTok Shop, and selling on Amazon. Haley gives the full behind-the-scenes playbook on building a physical product brand from scratch in your 20s. If you're a first-time founder, a side-hustle entrepreneur, or trying to get a consumer product into retail doors, this one's for you. Key Takeaways - Balancing a full-time job and entrepreneurship - Product development and manufacturing process - Retail and Amazon sales strategies - Getting a brand into Urban Outfitters and Anthropologie - Getting started on TikTok Shop and TikTok Love Chapters 00:00 Welcome to TRENCHES with Milan Terez01:16 Meet Haley Fritz Founder of Breezy's02:18 Haley's Life Before Starting a Business03:42 Growing Up with Entrepreneurial Parents05:54 Lessons from a Family of Business Owners09:12 How to Decide Which Business Idea to Start11:27 How Do Nasal Strips Work12:23 How to Make a Physical Product13:18 Product Development and Finding a Manufacturer15:46 Starting the Packaging & Design Process17:48 Starting a Creative Business19:14 What is a Fright Forwarder and How to Find a Freight Forwarder23:02 Retail Partnerships with Urban Outfitters & Anthropologie24:00 Advice for Getting into Retailers25:04 How to Get Your Product into Retail Doors26:18 Packaging for Retail versus E-commerce29:20 Scaling Strategies for Growth and Revenue30:55 Getting Started on TikTok Shop33:11 What is Your Business Tech Stack34:35 Shopify Email Marketing and Rella for Social Media Tools37:07 Mental Health and Entrepreneurship39:23 Building in Public and Community Engagement42:57 Balancing a Full-Time Job and Entrepreneurship44:43 Building Accountability and Discipline45:25 The Experience of Young Female Founders47:41 Taking Risks in Your 20s49:02 Taking Breaks, Days Off, and Battling Imposter Syndrome50:29 Future Aspirations for Breezy's51:33 Haley's Parting Advice to Founders53:24 See You Next Episode Connect With Us:Our Guest - Haley Fritz Guest Brand - Breezy’sInstagram - https://www.instagram.com/breezystrips/ [https://www.instagram.com/breezystrips/] TikTok - https://www.tiktok.com/@breezy_strips?_t=ZP-8wM7N0QImGl&_r=1 [https://www.tiktok.com/@breezy_strips?_t=ZP-8wM7N0QImGl&_r=1]Breezy’s Official Website - https://www.breezystrips.com [https://www.breezystrips.com] Our Host: Milan TerezInstagram -   / milanterez [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0RrU2tMRVhwdGRRMTg3MXZHUjNiYTd2bmpGUXxBQ3Jtc0tuQ1FlaWxucHFGejBoWnVjNnVHQWhVcVZHVy1sbXlwa1Y0LVp2Q3U2cUZkTExpZXktSnQ5aklJZC03QWxKQ0s3QUJIeVBCdjJOcmZJX0NWNUl0RlZCUEFaWkMyS1cwc3FjSmRxNFo1MEhDR1RYWmlSNA&q=https%3A%2F%2Fwww.instagram.com%2Fmilanterez%2F&v=bNlyseVz5kA]   ⁠⁠TikTok - ⁠⁠https://www.tiktok.com/milanterez [https://www.tiktok.com/milanterez] ⁠ TRENCHES with Milan TerezInstagram - ⁠⁠  / trenchesthepodcast [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3V1UVR2YUNySlc4Z0tUQ2VybUM1SU16SDlTZ3xBQ3Jtc0trYzNXYWpyQ1FCejdkeGZNVFBOc29aUzBVMlp4bENhUlp1emNBaV9vQnVYSjJfa2JaWThLMGNMUl9aMWdiOGdOQW1rbHNuanJTSjlVaHgzZVZPT1RNanVJS1dXQUdRSW5qbUFmUlZOaWptRmxQSnNrSQ&q=https%3A%2F%2Fwww.instagram.com%2Ftrenchesthepodcast%2F&v=bNlyseVz5kA]  TikTok - https://www.tiktok.com/trenchesthepod [https://www.tiktok.com/trenchesthepod]... Entrepreneurship, Product Development, Retail, Social Media, Balance, Breezy's Nasal Strips, Founder Tips, Scaling a Business, CPG, Female Founder

Digging Deeper with Haley Fritz (Founder of Breezy’s) | TRENCHES Rapid Fire

In this episode of TRENCHES Rapid Fire question, we get to know Haley Fritz, founder of Breezy's Nasal Strips. We dig deeper into exploring her entrepreneurial journey, daily rituals, and insights into building a successful brand in the CPG space. Key Takeaways Entrepreneurial journey of Haley FritzReimagining clinical products into stylish brandsDaily rituals and self-care for foundersChallenges of hiring and team buildingWork-life balance and unlearning hustle culture Chapters 00:00 Welcome to Digger Deeper00:42 Rapid Fire Questions with Hailey01:10 Do You Watch or Listen to Podcasts?02:06 Listening to Noah Kahan New Album02:40 How to Become More Extroverted03:10 How to Hire The Right Contractors03:44 Building a Brand is NOT Easy04:12 Making the Perfect London Fog Tea04:52 De-influencing Productiveitymaxxing05:38 Comforting TV Shows to Watch at Night06:27 Diving into Physical Products06:59 See You Next Episode07:48 Bye Bye! Connect With Us:Our Guest: Haley Fritz Guest Brand - Breezy’s Nasal StripsInstagram: https://www.instagram.com/breezystrips/ [https://www.instagram.com/breezystrips/] TikTok: https://www.tiktok.com/@breezy_strips?_t=ZP-8wM7N0QImGl&_r=1 [https://www.tiktok.com/@breezy_strips?_t=ZP-8wM7N0QImGl&_r=1]Breezy’s Official Website: https://www.breezystrips.com [https://www.breezystrips.com] Our Host: Milan TerezInstagram:   / milanterez [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTVHaHVaRTYyMzE1ai1taVlNaGs1eVVHTWpTQXxBQ3Jtc0ttTWZWYVNRSXl6RGRhWlV3MVMxRDk1UWFPX0E3VlMyRHM5ZjUyNlRXeF9MWnNYQjk4UE1KbVBRZkEzeW9McVdNa2d6cUFzQzZ6bVBiY2lTdWlOamM2X2dPQjRQdHNXb2c5bGZsajlWdlZfRF83LU5QYw&q=https%3A%2F%2Fwww.instagram.com%2Fmilanterez%2F&v=q3BXoj4v-aM]   ⁠⁠TikTok: ⁠⁠https://www.tiktok.com/milanterez [https://www.tiktok.com/milanterez] ⁠ TRENCHES with Milan TerezInstagram: ⁠⁠  / trenchesthepodcast [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3QzM0lTcm9mVGVEWmNyZVdnNXFtclBmZnB2UXxBQ3Jtc0trNlgwSjFxOVJQYXdLWVpxUldYVGg5ZkhxVnhJdlFONW1TTmpyOE9JSFJYWDNZbW9udTU5NzFlZG8ycUU2YXZNY3J4b1lsY0pJMnk3TFpRMWktOEU2ZDNONEVxOERXVWdmUGZiTkRQRTd2bEhDcHFVbw&q=https%3A%2F%2Fwww.instagram.com%2Ftrenchesthepodcast%2F&v=q3BXoj4v-aM]  TikTok: ⁠⁠ ⁠⁠https://www.tiktok.com/trenchesthepod [https://www.tiktok.com/trenchesthepod]... entrepreneurship, women in business, CPG brands, nasal strips, branding, building a business, work-life balance, building confidence, hiring freelancers

From Corporate Supply Chain to CPG Founder: Building Nomie in 60 Days | TRENCHES with Milan Terez

How do you go from supply chain roles at Apple, Microsoft, and Peloton — to launching a shelf-stable organic meal brand for kids in just 60 days? In this episode of TRENCHES with MTN, host Milan Terez sits down with Roopa Annadatha, founder of Nomie, to break down exactly how she did it. From freeze-drying technology and R&D pilot testing to retail pricing strategy, certified organic certification, and trade show execution — this is the behind-the-scenes CPG playbook most founders never get access to. If you're building a consumer product brand, thinking about food entrepreneurship, or trying to get a physical product to market fast, this episode is for you. Episode Topics Product development and formulation processSupply chain and manufacturing challenges in CPGBranding and marketing strategies for launchLessons learned from early R&D and pilot testingGo-to-market planning and channel strategy Chapters 00:00 Introduction and Setting the Stage01:15 Roopa's Journey: From Corporate to Solopreneur02:29 Working at Apple, Microsoft, Peloton04:21 The Birth of Nomie: A Solution for Busy Parents07:30 How to Use the Freeze-Drying Process10:01 How To Start the Research & Development Process13:04 Go-to-Market Strategy: Navigating Launch Challenges17:11 Retail Strategy and Pricing Strategies for a CPG Brand21:02 The Importance of Weight in Product Design23:33 Shelf Stability vs. Freezing: A Strategic Choice27:41 How to Be A Certified Organic CPG Brand30:39 Lessons Learned About CPG From a CPG Founder32:43 Innovative Packaging: Design and Functionality37:36 Flavor Development: Balancing Taste and Nutrition40:59 Community Engagement: How to Validate Your Product Ideas With Real Consumers43:06 Maximizing Opportunities at Trade Shows44:36 How to Build a Vendor Booth46:34 Finding Press Opportunities as a Pre-launch Founder49:54 60 Days to Launch Strategy51:48 The Myth of Balance: A Mom's Perspective53:12 Emma Grede and 3 Hour Mom57:33 Building Generational Wealth and Community59:03 Becoming a Female Angel Investor01:01:00 Finding Your Unique Path as a Founder01:03:14 See You Next Episode ResourcesStartup CPG Community - https://startupcpg.com [https://startupcpg.com]Shelfmade Community - https://shelfmade.com [https://shelfmade.com]Winter Fancy Food Show - https://www.specialtyfood.com/shows-events/winter-fancy-food/ [https://www.specialtyfood.com/shows-events/winter-fancy-food/] Connect With Us:Our Guest - Roopa Annadatha Guest Brand - NomieInstagram - https://www.instagram.com/getnomie/ [https://www.instagram.com/getnomie/]Nomie Official Website - https://www.getnomie.com/ [https://www.getnomie.com/] Our Host: Milan TerezInstagram - https://www.instagram.com/milanterez/ [https://www.instagram.com/milanterez/] ⁠⁠TikTok - ⁠⁠https://www.tiktok.com/milanterez ⁠ TRENCHES with Milan TerezInstagram - ⁠⁠https://www.instagram.com/trenchesthepodcast/TikTok - https://www.tiktok.com/trenchesthepodcast [https://www.tiktok.com/trenchesthepodcast] CPG, product development, shelf-stable, organic, startup, entrepreneurship, supply chain, branding, go-to-market, founder journey