Building a bookish brand and the SJM universe deep dive | UnBound Episode 8

Building a bookish brand and the SJM universe deep dive | UnBound Episode 8

Sierra runs @unhingedbooktalk and built Wonderwick, her officially licensed story-inspired candle and fragrance company, after a candle business and a viral SJM string wall collided into something neither of us could have planned if we tried. We chat about the eleven months it took to land her SJM licensing deal, building a rep team so the brand markets itself, why word-of-mouth from real fans beats any ad, and how authenticity is the actual algorithm. Plus a lot of random things 🤣 the brick, dark romance as an empathy machine, why Tamlin gets a bad rap, and whether you can make a man smell like fresh mowed grass. ================================================ Follow Sierra: https://www.instagram.com/unhingedbooktalk/ Check out Wonderwick: https://thewonderwick.com/ Subscribe for more conversations in the book space. Co-hosting Realm Runners ⁨@realm_runners⁩ Follow me on Instagram https://www.instagram.com/bromantasy/ Timestamps: 0:00 - Introduction to Unbound and creator conversations. 0:42 - Sierra introduces herself and her journey. 1:39 - Discussion on Instagram and viral content. 3:02 - Creating content and community engagement. 5:23 - Transition from candle company to book content. 8:27 - Balancing content creation with personal life. 12:02 - Marketing strategies and the power of word-of-mouth. 16:06 - Changes in social media platforms and content strategies. 24:33 - Intentional content creation and time management. 35:08 - Discussion on book adaptations and community engagement. 43:15 - Exploring themes in romance and fantasy genres. 54:25 - Insights into dark romance and character development. 1:06:30 - Upcoming events and collaborations.

Batching Content and leveraging marketing to strategize | UnBound Episode 7

Ben works in advertising and has found a way to talk about the books he loves while implementing strategy to continue growth. We chat about how evergreen content works, why repeatable content and television series style releases help growth while allowing you to talk about the books you love.Follow Houston: https://www.instagram.com/bentalksbooks/Subscribe for more conversations in the book space. Co-hosting Realm Runners @realm_runners Follow me on Instagram https://www.instagram.com/bromantasy/

Star Wars books, thrifting, and finding a community through social media | UnBound Episode 6

Houston is an avid Star Wars fan who let his love for the series reignite his love for reading. He started making content to try and find others who shared his passion and it shifted into recommendations of Star Wars books and getting to have a bookclub where he re-reads the books he enjoyed with those who've never read them.Follow Houston: https://www.instagram.com/houston_skywalker/Subscribe for more conversations in the book space. Co-hosting Realm Runners  @realm_runners  [https://studio.youtube.com/channel/UCcXLfIbwfxZ2fIwAktbaMow] Follow me on Instagram https://www.instagram.com/bromantasy/

Balancing life, school, family, and content | UnBound Episode 5

Alysha is a teacher, getting her masters, a mom, and an avid reader who balances all of that with content. We dive into how she isn't your "typical" influencer, but instead has focused so much on building community around reading that she has amassed a huge following across instagram and tiktok. Follow Alysha: https://instagram.com/alyshafortunereads/Subscribe for more conversations in the book space. Co-hosting Realm Runners with Pete (https://www.instagram.com/pete_reviews_books_good/) @realm_runners Follow me on Instagram https://www.instagram.com/bromantasy/

From Beauty Influencer to BookTok | UnBound Episode 4

Sam is a content machine who has seen success she regrets walking away from in the beauty influencer space and has solidified her standing in the book community with her love and passion for Dungeon Crawler Carl. She has a keen eye for making a trend fit her niche and ideas on how to branch out of litRPG into the broader reading community. She also touches on Snapchat's new spotlight feature and a bit about being a first mover in the space.Follow Sam: @SamBoydReads [https://instagram.com/samboydreads/]Subscribe for more conversations in the book space. Co-hosting Realm Runners [https://www.youtube.com/@realm_runners] with Pete [https://www.instagram.com/pete_reviews_books_good/] Follow me on Instagram @BroMantasy [https://www.instagram.com/bromantasy/]