Unfiltered and Unbound
The episode discusses the underrepresentation of women over 50 in advertising and the impact of this demographic on consumer spending. It highlights the need for brands to recognize and market to this demographic effectively. Takeaways * Underrepresentation of women over 50 in advertising * The significant impact of women over 50 on consumer spending Chapters * 00:00 The Invisible Market * 10:33 The Commercial Success of Inclusive Marketing https://buymeacoffee.com/unfilteredunbound [https://buymeacoffee.com/unfilteredunbound] A copy of the research article this podcast episode is based on is located here -https://spectacular-syrniki-ec0636.netlify.app/ [https://spectacular-syrniki-ec0636.netlify.app/]
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