The Strategy Behind Influencing: Systems, Strategy & Sustainable Growth

Scaling Your Influence: Gaining Capacity And Defining Your Brand.

Ever wonder what it takes to transform your creative hustle into a true business? Join Charlie as she reveals the game-changing mindset shift from solo content creator to CEO of your brand. Discover how defining your values, diversifying your income, outsourcing with intention, and tracking your progress can help you beat burnout and scale your influence. Step into leadership and start running your brand like the thriving business it deserves to be. Key Timestamps: (0:00) - Becoming the CEO of Your Brand. (01:04) – Understanding the power of clarity. (01:55) – Defining What Your Brand Stands. (02:30) – What Makes Your Brand Scalable. (03:31) – Valuing Your Time Through Systems And Programmes. (04:16) – Extending Your Capacity To Save You Valuable Time. (05:45) – Reality Check: Gaining Freedom And Capacity. (06:17) - Steps To Action: Reflection And Taking Accountability. CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️ https://www.oacmarketing.co.uk/unfilteredinfluence [https://www.oacmarketing.co.uk/unfilteredinfluence] Follow us on Instagram: Instagram: https://www.instagram.com/unfilteredinfluencepodcast/ [https://www.instagram.com/unfilteredinfluencepodcast/] Find out more about OAC: Website: oacmarketing.co.uk [http://oacmarketing.co.uk/] Instagram: www.instagram.com/oacmarketinguk/ [http://www.instagram.com/oacmarketinguk/] and www.instagram.com/oactalentuk/ [http://www.instagram.com/oactalentuk/]  FREE RESOURCES: https://www.oacmarketing.co.uk/store [https://www.oacmarketing.co.uk/store] Connect with our host: Instagram: https://www.instagram.com/overatcharlies/ [https://www.instagram.com/overatcharlies/] LinkedIn: https://www.linkedin.com/in/charlie-hobbis/ [https://www.linkedin.com/in/charlie-hobbis/] This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

Level Up Your Brand Deals: Turning One-Off Campaigns into Long-Term Partnerships

Unlock the secrets to securing repeat brand deals and building long-term partnerships as a creator! In this episode, Charlie breaks down why one off campaigns aren’t enough, reveals the most common mistakes after content goes live, and shares proven strategies for staying on a brand’s radar. Discover how to follow up, add extra value, communicate with impact, and transform your campaigns into a thriving, sustainable career. Perfect for creators looking to level up their collaborations and grow lasting relationships with their favorite brands! Key Timestamps: (00:44) - Why Follow-Up Is Your Secret Weapon. (02:35) - Making It Easy For Brands To Say “Yes” Again. (03:21) - The Importance Of Precision And Communication. (04:36) - Adding Extra Value: Go Beyond the Brief. (05:47) - Reporting Back: Sharing Results & Suggesting Next Steps. (06:34) - Building Relationships: Stay on a Brand’s Radar. (07:35) - Content Leverage: Cross-Posting, Usage Rights & Whitelisting. (09:29) - Securing Stability: Why Repeat Work Sets You Apart. (10:25) – Final Checklist & Takeaways. CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️ https://www.oacmarketing.co.uk/unfilteredinfluence [https://www.oacmarketing.co.uk/unfilteredinfluence] Follow us on Instagram: Instagram: https://www.instagram.com/unfilteredinfluencepodcast/ [https://www.instagram.com/unfilteredinfluencepodcast/] Find out more about OAC: Website: oacmarketing.co.uk [http://oacmarketing.co.uk/] Instagram: www.instagram.com/oacmarketinguk/ [http://www.instagram.com/oacmarketinguk/] and www.instagram.com/oactalentuk/ [http://www.instagram.com/oactalentuk/]  FREE RESOURCES: https://www.oacmarketing.co.uk/store [https://www.oacmarketing.co.uk/store] Connect with our host: Instagram: https://www.instagram.com/overatcharlies/ [https://www.instagram.com/overatcharlies/] LinkedIn: https://www.linkedin.com/in/charlie-hobbis/ [https://www.linkedin.com/in/charlie-hobbis/] This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

The Strategy Behind Influencing: Systems, Strategy & Sustainable Growth

Think influencing is just snapping photos and posting stories? Think again! This week we reveal the untold story of what it really takes to succeed as an influencer. From pitching to brands and managing creative approvals, this episode pulls back the curtain on the systems, challenges, and strategy required to build and monetise a personal brand. Whether you’re a seasoned creator, an industry newcomer, or just curious about the billion-dollar creator economy, you’ll leave with practical takeaways, inspiration, and a new respect for the hustle behind the scenes. Key Timestamps: (00:00) – Setting the Stage: Why Influencing is Serious Business (01:10) – Pitching & Negotiating with Brands (03:00) – Creative Brainstorming & Content Creation (05:00) – Navigating Approval Stages (07:00) – Scheduling Posts, Communication & Structive (08:30) – Juggling Multiple Campaigns & Avoiding Burnout (09:22) – Building Systems and Processes that Scale (12:00) – Pro Tips: Organizing, Earning & Structuring for Success (13:30) – Final Advice: Freedom Through Structure CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️ https://www.oacmarketing.co.uk/unfilteredinfluence [https://www.oacmarketing.co.uk/unfilteredinfluence] Follow us on Instagram: Instagram: https://www.instagram.com/unfilteredinfluencepodcast/ [https://www.instagram.com/unfilteredinfluencepodcast/] Find out more about OAC: Website: oacmarketing.co.uk [http://oacmarketing.co.uk/] Instagram: www.instagram.com/oacmarketinguk/ [http://www.instagram.com/oacmarketinguk/] and www.instagram.com/oactalentuk/ [http://www.instagram.com/oactalentuk/]  FREE RESOURCES: https://www.oacmarketing.co.uk/store [https://www.oacmarketing.co.uk/store] Connect with our host: Instagram: https://www.instagram.com/overatcharlies/ [https://www.instagram.com/overatcharlies/] LinkedIn: https://www.linkedin.com/in/charlie-hobbis/ [https://www.linkedin.com/in/charlie-hobbis/] This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

The True Value of Influence: Demystifying Pricing, Metrics, and Monetisation

In this episode of Unfiltered Influence, host Charlie Hobbis unpacks the real numbers behind what creators can earn and should be earning in the booming influencer economy. We dive deep into how brands determine value, the metrics that matter (including CPM, reach, and conversion rates), and why most creators are undercharging for their impact. Charlie shares insider benchmarks, actionable strategies for auditing your pricing, and tips for communicating your worth to brands. Whether you’re a seasoned influencer or just getting started, this episode is packed with insights to help you monetise your content confidently and fairly. Key Timestamps (01:10) – The Economic Impact of the Creator Economy (02:00) – Real Pay: Earnings Examples in Influencing (03:00) – How Brands Value Content: CPM & Metrics Explained (04:30) – Key Performance Benchmarks & What Brands Look For (06:00) – Pricing Models: Flat Fee, CPM, Performance-Based, and Exclusivity (07:30) – Common Pitfalls and How to Avoid Undercharging (08:20) – Action Steps: Auditing Your Pricing & Communicating Value CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️ https://www.oacmarketing.co.uk/unfilteredinfluence [https://www.oacmarketing.co.uk/unfilteredinfluence] Follow us on Instagram: Instagram: https://www.instagram.com/unfilteredinfluencepodcast/ [https://www.instagram.com/unfilteredinfluencepodcast/] Find out more about OAC: Website: oacmarketing.co.uk [http://oacmarketing.co.uk/] Instagram: www.instagram.com/oacmarketinguk/ [http://www.instagram.com/oacmarketinguk/] and www.instagram.com/oactalentuk/ [http://www.instagram.com/oactalentuk/]  FREE RESOURCES: https://www.oacmarketing.co.uk/store [https://www.oacmarketing.co.uk/store] Connect with our host: Instagram: https://www.instagram.com/overatcharlies/ [https://www.instagram.com/overatcharlies/] LinkedIn: https://www.linkedin.com/in/charlie-hobbis/ [https://www.linkedin.com/in/charlie-hobbis/] This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

Breaking Free from Gifted Collaborations: Knowing Your Worth in the Creator Economy

In this eye-opening episode of Unfiltered Influence, dive deep into the controversial world of gifted collaborations. Learn why creators should stop accepting unpaid work, understand the true value of your content, and discover alternative strategies to build your portfolio and monetise your influence. Key Timestamps: (00:00) Introduction: UK Creator Economy Stats and Industry Overview (01:30) What Are Gifted Collaborations? Breaking Down the Unpaid Work Model (04:15) The Hidden Costs: Why Free Products Don't Build Your Business (06:45) Alternative Strategies: Affiliate Schemes and User-Generated Content (UGC) (09:20) Navigating Brand Negotiations: Setting Professional Boundaries (11:05) PR vs. Gifted Collaborations: Understanding the Difference (12:30) Practical Negotiation Tactics for Creators (13:15) Episode Conclusion: Knowing Your Worth and Changing the Industry Standard CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️ https://www.oacmarketing.co.uk/unfilteredinfluence [https://www.oacmarketing.co.uk/unfilteredinfluence] Follow us on Instagram: Instagram: https://www.instagram.com/unfilteredinfluencepodcast/ [https://www.instagram.com/unfilteredinfluencepodcast/] Find out more about OAC: Website: oacmarketing.co.uk [http://oacmarketing.co.uk/] Instagram: www.instagram.com/oacmarketinguk/ [http://www.instagram.com/oacmarketinguk/] and www.instagram.com/oactalentuk/ [http://www.instagram.com/oactalentuk/]  FREE RESOURCES: https://www.oacmarketing.co.uk/store [https://www.oacmarketing.co.uk/store] Connect with our host: Instagram: https://www.instagram.com/overatcharlies/ [https://www.instagram.com/overatcharlies/] LinkedIn: https://www.linkedin.com/in/charlie-hobbis/ [https://www.linkedin.com/in/charlie-hobbis/] This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy