Ep 2: From Redundancy to Rubber with Jeremy Cabral & Winnie Parkes

Ep 2: From Redundancy to Rubber with Jeremy Cabral & Winnie Parkes

Jeremy Cabral [https://www.jeremycabral.com/], co-founder of Finder [https://www.finder.com.au/?futm_medium=cpc&futm_source=google&futm_campaign=183513080~12071138480&futm_term=finder~e~g~kwd-36367991&futm_content=~~Cj0KCQjw2YDQBhD_ARIsAE1qeSc44GKNLM_OrZxFGJLJWGarQ0LHlir6qS6PybvjXQh-OXorXghX-PYaAsssEALw_wcB&gad_source=1&gad_campaignid=183513080&gbraid=0AAAAADtMLBxlOiE5Bllh1sib6Kn1XeopQ&gclid=Cj0KCQjw2YDQBhD_ARIsAE1qeSc44GKNLM_OrZxFGJLJWGarQ0LHlir6qS6PybvjXQh-OXorXghX-PYaAsssEALw_wcB], shares how to raise prices without losing your best customers, bootstrapping to $100M revenue, and the four steps to viral social media content. We also talk to Lindsay Adam, founder of Winnie Parkes [https://winnieparkes.com.au/], on how she turned a redundancy while on maternity leave into a thriving natural rubber teething brand. Featuring * Anaita Sarkar, Founder of Sell Anything Online [https://www.instagram.com/sellanythingonline/], Hero Packaging [https://heropackaging.com.au/] and Co-Founder of Staje [https://staje.co/?tw_source=google&tw_adid=806408656509&tw_campaign=23783861987&tw_kwdid=kwd-2479361099439&gad_source=1&gad_campaignid=23783861987&gbraid=0AAAABDANpif_RtOkFMIRUihayhDs8FJJs&gclid=Cj0KCQjw2YDQBhD_ARIsAE1qeSeeSv0j3OsBDUjOUP2q0mWhnPao3ansM8UuJGTtT0hdgMMlhphEnZgaAg0VEALw_wcB] * Jeremy Cabral, Co-Founder of Finder [https://www.finder.com.au/?futm_medium=cpc&futm_source=google&futm_campaign=183513080~12071138480&futm_term=finder~e~g~kwd-36367991&futm_content=~~Cj0KCQjw2YDQBhD_ARIsAE1qeSc44GKNLM_OrZxFGJLJWGarQ0LHlir6qS6PybvjXQh-OXorXghX-PYaAsssEALw_wcB&gad_source=1&gad_campaignid=183513080&gbraid=0AAAAADtMLBxlOiE5Bllh1sib6Kn1XeopQ&gclid=Cj0KCQjw2YDQBhD_ARIsAE1qeSc44GKNLM_OrZxFGJLJWGarQ0LHlir6qS6PybvjXQh-OXorXghX-PYaAsssEALw_wcB] and growth advisor  * Lindsay Adam, Founder of Winnie Parkes, [https://winnieparkes.com.au/] Australian-made natural rubber teething brand Key takeaways from our experts  1. Show the problem you solve clearly with comparisons, such as “us vs them” 2. Create one standout viral piece of content that carries your brand 3. Demo your product (even faceless content can outperform polished ads) 4. Leverage micro-influencers to build authentic reach at scale Chapters * (00:00:37) Meet Jeremy Cabral: the Finder origin story and scaling to $100M+ revenue  * (00:11:44) Raising prices without losing customers  * (00:14:30) Viral content and showing the proof: what actually drives sales  * (00:15:17) Redundancy to revenue: Lindsay Adam’s journey building Winnie Parkes  * (00:19:07) How listening to customers shapes everything  * (00:22:04) Social media that actually converts ⁠Vodafone Business⁠ helps Australian businesses connect, grow, and get things done  — so you can focus on the wins, the lessons, and the messy, exciting journey in between.  Learn more: ⁠⁠vodafone.com.au/business⁠⁠ [https://www.vodafone.com.au/business?srsltid=AfmBOop11lfVybqm0Nl92GMDzd5KRf_EAuQOgtVjEViZo6FB4rdhiouD]  | ⁠@vodafonebusinessaus [https://www.instagram.com/vodafonebusinessaus]

Ep 1: Budgy Smuggler: Why Being Remarkable Beats Being Better

In the first episode of Unfinished Business, Anaita Sarkar sits down with Chief Smuggler Adam Linforth of Budgy Smuggler⁠ [https://budgysmuggler.com.au/] on how a cheeky side hustle turned into an iconic Aussie brand, and 20 years of “freeing the thighs of the world". We also unpack real listener confessions, and welcome Copper Culture [https://copperculture.com.au/] to The Growth Hotline to discuss how to scale drinkware manufacturing without losing quality. Featuring Adam Linforth, Founder of iconic Aussie swimwear Budgy Smuggler [https://budgysmuggler.com.au/] Shawn Singh, Founder of premium copper drinkware Copper Culture [https://copperculture.com.au/]  Anaita Sarkar, author of How to Sell Anything Online [https://www.amazon.com.au/How-Sell-Anything-Online-Marketing/dp/139427081X/ref=asc_df_139427081X?mcid=4731060a181d375f97eab65a5aa11210&tag=googleshopdsk-22&linkCode=df0&hvadid=712259705004&hvpos=&hvnetw=g&hvrand=6843455463768015190&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9071856&hvtargid=pla-2302567975919&psc=1&hvocijid=6843455463768015190-139427081X-&hvexpln=0&gad_source=1], Co-Founder of Hero Packaging [https://heropackaging.com.au/] and Staje [https://staje.co/en-au/collections/all?srsltid=AfmBOorFLggXk_9HB9IH1qDty6MBtdOAVWhwh8usXp-zL1LcoyMgdFXU]   * (00:00:00 [https://www.youtube.com/watch?v=_Pb6-Hz8nBQ]) Welcome to Unfinished Business * (00:00:40 [https://www.youtube.com/watch?v=_Pb6-Hz8nBQ&t=65s]) Meet Anaita Sarkar (Hero Packaging, Sell Anything Online, Staje) * (00:01:55 [https://www.youtube.com/watch?v=_Pb6-Hz8nBQ&t=132s]) Meet Adam Linforth: the story of how Budgy Smuggler went from a side hustle to an Aussie icon * (00:05:00 [https://www.youtube.com/watch?v=_Pb6-Hz8nBQ&t=302s]) The power of being remarkable * (00:11:50 [https://www.youtube.com/watch?v=_Pb6-Hz8nBQ&t=1050s]) Reality Check: turning a photoshoot disaster into a PR opportunity; manage difficult conversations when working with family * (00:20:23 [https://www.youtube.com/watch?v=_Pb6-Hz8nBQ&t=1680s]) Meet Shawn from Copper Culture: from fintech to copper water bottles * (00:24:23 [https://www.youtube.com/watch?v=_Pb6-Hz8nBQ&t=1490s]) The Growth Hotline: how to scale manufacturing without breaking quality: partnerships, automation & machinery and diversifying suppliers Vodafone Business [%E2%81%A0https://www.vodafone.com.au/business] helps Australian businesses connect, grow, and get things done  — so you can focus on the wins, the lessons, and the messy, exciting journey in between.  Learn more: ⁠vodafone.com.au/business⁠ [https://www.vodafone.com.au/business?srsltid=AfmBOop11lfVybqm0Nl92GMDzd5KRf_EAuQOgtVjEViZo6FB4rdhiouD]  | @vodafonebusinessaus [https://www.instagram.com/vodafonebusinessaus]

Welcome to Unfinished Business

The honest podcast about growing a business in Australia. Hosted by Anaita Sarkar, Unfinished Business by Vodafone Business brings together established founders and emerging entrepreneurs to share the reality behind building a business — the scrappy wins, tough lessons, and the “oh no” moments that never make it to LinkedIn. Tune in every month for key insights from those who have done it before. Because there’s always some unfinished business.